B2B Tech Talk with Ingram Micro
B2B Tech Talk with Ingram Micro

Episode · 2 weeks ago

Consumer Focused Adaptation & Product Differentiation w/ Jay Wozniak

ABOUT THIS EPISODE

From power solutions to phone cases, ZAGG strives to be a one-stop- shop for consumers. That goal becomes a reality with the support of Ingram Micro, opening the doors for ZAGG to reach 20,000 different types of customers. 

Shelby Skrhak speaks with Jay Wozniak, B2B sales manager at ZAGG, Inc. , about: 

- The four branches of ZAGG

- Adapting mobile accessories for hospital use

- How ZAGG differentiates from competitors  

To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk 

Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify,Apple Podcasts or Stitcher. Or tune in on our website .

You're listening to B two B tech talk with Ingram Micro, the place to learn about new technology and technological advances before they become mainstream. This podcast is sponsored by Ingram Micro's imagine next. It's not about the destination, it's about going someplace you never thought possible. Go to imagine next, DOT INGRAM MICRO DOT com to find out more. Let's get into it. Welcome to B two B tech talk with Ingram micro. I'm your host, Shelby Skirt Hawk, and my guest today is j Wazniak, B two B sales manager at Zag Inc Ja. Welcome. Yeah, shelby, thank you very much for having me and welcome everybody. It's great to be here. Thank you. Well, today we are talking about some of the products and brands that make up Zag Inc. But First Jay, tell us a little bit about yourself and how you made your way to Zag yeah. Well, I mean if we have four hours, I can go into my not going to do that,...

...but I'm in my thirty fifth year in this industry and I gotta tell you, it's been a it's been a fun ride. I started off in Harvard Square with a starting at a one store computer reseller store where we sold to Kennedy School of Government, Harvard University, so on and so forth. From there I worked UM distribution. I work for coming called micro united, which at the time was owned by United stationers. Got Moved to Chicago, spent six years there, got moved back where I handled all the staples North American business for united stationers. Um, left there and then I just began working for some manufacturers, Um, notably C T G, which is now cables to go, Um, and now zag brands, where I am today. Well, so, ZAG is the parent company of four different popular mobile accessory brands. So tell us about those. Tell us about the brands.

Yeah, we we actually underneath their umbrella. We used to have seven companies, but we sold a couple of them off. So let's left our four of our core right and we believe in mobility and able to once stop shop for consumers. Um, they are, you know, ZAG, which is our cases, keyboard cases for Apple, invisible shield, which is glass for everyone and anyone, because we have five different flavors for everybody. We have our Mophi, which is our power Um solutions, and then our gear four, which we just brought over from Europe, which is our phone cases. And so when we wake up every morning, you know, I just think of those four brands and how we can provide solutions to the resellers and the end users. Well, as a consumer, I think, uh, you know, I've I've seen the black and yellow logo of ZAG products there in stores, but for B Two B, that's a that's a new revertical. So why Zag for business? And I guess what sectors have zags entered into?...

Most? Yeah, so we started off the company being a just a retail play. So, I mean we're in. If you ever going to a Hoizon or t mobile or an a t and two or a walm or you know we're we are, we're on their shelves, Um in every single store. Primarily, however, there was an opportunity where businesses who don't really purchase from those spokes directions. So we started a B Two b division and, you know, with with the help of Ingram, you know, we're able to distribute our products through because, you know, customers, twenty different types of customers, which is awesome. So and we're seeing it grow year over year and it really doesn't affect the retail channel. It really doesn't. We haven't seen, you know, another with the verizon. Wouldn't see, you know, a CDW S H I or any other one. You know, B Two b customer as really a competitor. So it's kind of Nice. It's it's almost like a you have your own channel, if you will,...

Um that that we don't overstep our boundaries. Well, uh, the speaking of the different brands that you have, I'm a very devoted user of power banks but, Um, I don't know much about the movie juice pack. So tell us a little bit about that and and what the Um, what some of those uses are for. Well, first off, thank you for being a devoted Um, much appreciated. Um. So, our our movie juice packs, right, we we have this device where for the for the seven, eight and se models, um, it's our juice pack. Where the hospitals use it? And basically what it is if it's over the phone and you hit a button and it basically charges your phone up to twenty seven hours. where it's applicable is hospitals, the hospital market, especially, you know covid and now after Covid, because all the surgeries that are being done have been back play. UH, the staff and everybody are using these...

...for their own in house software. Seven, we have this device where we're able to logo it, and these things are being used almost like candy. You know, we have so many major, major hospitals in the US that are using these things and it's been a great solution, um, for them as well as for us, obviously. Yeah, well, I don't think that. Um. Yeah, I mean it makes sense. You know, with hospitals, you're they don't have laptops, you know, attached to the hip. You know, they need this information and so yes, they're using uh, you know, seller devices to basically run all of the software, look things up. You know, they're they're they're using that in their day to day life. So it absolutely makes sense. You need that to be powered all the time. Absolutely. And included that with that is our glass, where we have anti microbia glass that goes along with it. So getting...

...all the germs and all the you know, all the stuff that's going around. Um, most of our glass, all of our glass and our cases now are anti microbial, which is kind of Nice. Yeah. Well, the speaking of what are some of the lesser known, uh features of Zag brands products, or are some of the lesser known products themselves that that Consumers, Um and R B two B listeners, may not know about. Yeah, this is where it gets interesting. This is how we differentiate ourselves. You know, for example, with our invisible shield our glass, we have five different models. You know, Um, that we go to market with our our glass elite, which is the basic line, and then we go our glass elite anti glare, and then we have the Glass Leet with Vision Guard, which is blue light. You know, again, as as the population gets older, you know, for the eyes, it really helps. And then we have our XDR and we we licensed with a company called D three Oh and they provide a solution that we write a check every single month...

...because of the fact that their solution is when it's hardened, we can, we're able to use it in some of our glass as well as our phone cases. And then, naturally, our privacy and how we differentiate ourselves in privacy. We have um faraway, so it's it's some landscape or portrait and that's pretty cool. The other thing is our warranty. You know, we we have a lifetime warranty on our glass. We have a two year warranty on our MOPHI products and we also have a lifetime warranty on our cases, which I don't think too many people know about that. So that's a huge differentiator for us. The privacy glass is interesting because I don't again, I don't think that's something that a lot of people are aware of. Basically, it's just a film that you put over and uh, now, the last one that I had used was at least ten years ago, so I'm sure they've improved. At the time it kind of darkened your screen a little bit for you also, but then when you looked at it from the side,...

...you know it was basically obscured. Um, is that? Yeah, yeah, that's right, exactly right. You know, as as people are traveling more or they're out more in the open, plane strains, automobile type of thing. Yes, it's nice to have the privacy. I think I might need that for my teenage son, who is very interested in everything I do on my phone. Well, we're gonna have to make sure we we outfit you accordingly. You may know you may know somebody now, right, right. Also, Um, when we talk about the supply chain issues that have affected so many businesses, Um, how has the supply chain affected zag and its ability to ship products to businesses. So the Nice thing about our pross again, so we shrunk the amount of brands that we go to market with. We were able to really focus on the four categories that we really home in on. So, with that said, our stocking levels are are really,...

...really uh strong right now, in other words, our zag we we've got several tens of thousands of cases. You know, the movie is probably the only challenge because their batteries and we really can't overnight those. So we have the plan, you know, Um our buy INS and and really stage those. But everything else, our stock is very you know, I'll go up against anybody as far as stocking and the nice thing is Ingram, Ingram does have stock and if they don't have it, we have it in our warehouse where we can do a direct drop ship for anybody, and we do that today. We would continue to Um, you know, work and make sure, for example, if if a reseller has a customer and they're they're in California, let's say, we can make sure that we have product for them. Um, where the quantities forecasting? So it kind of works out well. Yeah, it does well. Um, as we start to wrap up our episode, we always ask our guests the same final question, and...

...that's where do you see technology going in the next year? I know that's super broad, but uh, I guess if you were to get the crystal ball out, where do you see technology going this year? So, so I view like this and I'll break it down by by category. Right. I think Um, K through twelve, for example. Um, everyone that it used to be where they have shared information, shared devices. We're seeing more one on one stuff. So so everyone, you know, because of Covid, because of the schools, some some people are going into school classrooms. Other people weren't. Now it's one to one. So we're going to continue to see that, which is huge. I mean that that's that's a good opportunity for everybody, every reseller. So there's gonna be more devices, healthcare and medical I mean I just had a surgery myself in the places are booming as the population gets older, shelby, they are going to knee um,...

...everything from you know, uh, anti microbial stuff, that we have two more portable devices and I see that more hospitals are being built today. I see that as a huge opportunity. And then for Corporate America, again we have more people working from home or they're working from anywhere right whether you can. You can bring your your your notebook or your ipad or your Samsung or what have you, and companies now realize you don't have to be in the office all the time. So, with that said, there's a bandwidth it. They have to Um, whether it be VPN or you know, they have to invest. So I'm gonna the I T is going to again transform because of Covid and there's gonna be more opportunity because there's gonna be more devices out there that people are gonna be using. So I I this industry is gonna be booming for a long time. Makes Sense well for listeners to want to find out more about what we talked about day. How can they...

...reach out? Well, Um, Gabby Albert is our is our funded head here at Ram Um. You can reach out to her or myself. You know, no problem in our our goals to can bat to you as quickly as we can with the whether it be a quote, whether it be information, whether it be a sample, if there's a nice opportunity, and by the way, I can, I can get on teams calls with just about anybody. Yes, and and help close or help help them understand who we are, what we do and what's set up for them. Excellent. That's super helpful. Well, Jay, I really appreciate your time and your inside. Thank you so much for joining me, shelby. It's been a pleasure, and thanks everyone for for your time too. In good selling and if I can help in any way, let me know. Thank you, and thank you listeners for tuning in subscribing to B two B tech talk with Ingram micro. If you liked this episode or have a question, please join the discussion on twitter with the Hashtag B two B Tech Talk. Until next time, I'm Shelby Scare Hawk. You've been listening to B two B tech talk with Ingram micro. This episode was sponsored by Ingram Micro's imagine next. B...

Two B tech talk is a joint production with sweet fish media and Ingram micro. Ingram micro production handled by Laura Burton and Christine Fan. To not miss an episode, subscribe today on your favorite podcast platform.

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