B2B Tech Talk with Ingram Micro
B2B Tech Talk with Ingram Micro

Episode · 1 week ago

Cloud solutions for point of sale

ABOUT THIS EPISODE

Point of sale (POS) devices are moving to the cloud. Are you looking for a solution that makes it easier to offer incredible POS experiences for the modern cloud-based retail and restaurant world we live in today? 

Shelby Skrhak talks with Brianna Moriarty , Partner Development Manager at Star Micronics , about: 

- The evolution of the Star Micronics product portfolio

- The emergence of mobile point of sale (POS)

- CloudPRNT 

Email Kelly Tryloff , visit Star Micronics , or listen to the Rising Star Podcast for more information. 

To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk 

Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify , Apple Podcasts , or Stitcher . Or, tune in on our website .

You're listening to be tob tech talk with Ingram Micro, the place to learn about new technology and technological advances before they become mainstream. This podcast is sponsored by Ingram micros imagine next. It's not about the destination, it's about going someplace you never thought possible. Go to imagine next DOT Ingram microcom to find out war. Let's get into it. Welcome to be to be tech talk with Inger Micro. I'm your host, Shelby Spore Hawk, and our guest today is Brianna Moriarty, Partner Development Manager for Star my chronics. Brianna, welcome, thank you for having me. Absolutely will. Today we are talking about cloud solutions for point of sale. But first, Branna, tell us about star my chronics. Yeah, of course. So Star Mycronics, we have been in business for over forty five years in the US. We sell point of sale hardware solutions. A lot of people in the industry here start my grantics and automatically think of receipt printers. Over the last several years we've really added onto our products line so that we can provide the full point of sale hardware solution. So that's including cash yours, tablet stands, scales, our code scanners, mobile and Kiosk printers, pretty much everything that you need to run a transaction. Yeah, so you mentioned that. You know, most people would know star my chronics as a receipt printer company. How and when did the company begin this shift towards US SOFTWARE FIRST MINDSET? Yeah, so we've always taken the approach of software first in the sense that we really rely on our ISS be partners and, for those that don't use that term, independent software vendors to really drive the star business. So, you know, when we develop new products, we are listening to our software partners what their needs are in the ever changing scape of retail and restaurant or transactions as...

...a whole. So when we release new products, we make sure to get them in the hands of our is is fees for testing. That's where our first kind of batch of products always goes and really they are kind of the drivers behind the star business. So we've really always have that mindset. Over the past several years, Star has really honed in on some of the technology that we provide along with the hardware, so that is is fees can have an easier time integrating our product and have the technology that they need to continue to offer the best pos solution for the modern cloud base or retail and restaurant world that we live in today. Yeah, it is rapidly changing. You've seen a big movement towards mobile point of sale. What exactly does that mean? And I guess what are some examples or use cases that you can really illustrate of, you know, examples of how Mobile Pos being used? Yeah, absolutely. When we talk about mobile point of sale, we really are referring to any point of sale system that can be run on a mobile device, whether that's your phone, whether that's a tablet, anything that can operate off a modern cloud based system. So that would be your IOS, android windows. Going a little deeper, there's there's kind of two ways that people think about the mobile point of sale and the first is the way that star kind of defines it as a tablet based POS system, and then the second is being able to physically take payments or be able to complete the transaction in aisle or maybe on curb side. That was a huge solution during the pandemic, being able to go out and complete the transaction at someone's car, as someone's vehicle or, you know, for a business that might do pop up...

...shops or they might participate in local street fairs or farmers markets, things like that, where they can kind of pick up and move with the system. So there's kind of two ways of thinking about it, but really the overall shift that we're seeing is that people want to use tablets and mobile devices to complete their point of sale because really it ends up being a much more cost effective solution and and it allows retailers and restaurants and many, many other businesses to operate their point of sale and their inventory and everything all on the cloud, all in one place. So are you finding, then, that the it's the restaurants, the the retailers, those are the ones that are asking for these mobile solutions? Or is it, you know, partners that are are, you know, working with these companies and and it's they're the ones that are saying, you know what, there's there's a better way to do this, there's an easier way to do this, or, as it kind of want to you know, a little bit of both. I would say it's a little bit of both. You know, retailers, restaurant owners, they can be a little slower to adapt to change, depending on the vertical that they play in. If we're talking about standards, it down restaurants or we're talking about standard retail. I think a lot of people look at it as why fix what's not broken? But what we've seen, especially kind of coming out of this pandemic and reopening stores and getting back to normal, a lot of people did take that downtime to upgrade their technology and even if they didn't, I think they're now realizing that it's absolutely necessary and that those cloud based and tablet based solutions provide a better experience for on the channel, which has obviously become a must have. You know, whether it was stores being shut down during the pandemic mick and they needed an online presence, or just...

...the flexibility of my online pickup in store, being able to just get your product where the end user, where the consumer, prefers, is so, so necessary in today's businesses. But I do think early on a lot of it was driven by the developers that were developing a tablet based solution. And I'm not the most technical person in the world, but for my understanding, you know, developing on a IPAD or an android mobile device was a lot simpler than developing on those legacy type of systems. Right, right, and you know, we know that a lot of those systems don't talk to each other and so you know there's there's always those challenges. Yeah, I'm just curious, you know, because, yeah, especially the brick and mortar retails or three tailers and restaurants, they do have that. You're right, that the you know, why fix what's what isn't broken mentality, and so I'm curious, though, can you speak to any of the objections that those businesses might bring up? That's a good question. Personally, in my role I don't interact too much with the actual store owners, so I can't speak to it too much, but I think it's just an overall you know, people are uncomfortable with change and exactly when you look at a legacy system and something that they might be used to, that was a very, very expensive investment, legacy point of sale, legacy inventory, all of that. You know, there's a lot of really expensive hardware components that go into it and that could be the mindset that they're thinking of. But really, when you move to tablet base, it becomes a lot more cost effective buying a single tablet for one register and a single printer, cash or whatever pieces you may need to complete the solution. And with the cloud based models it's it's very much Sass base now a lot of our eyes, fees are selling their software with...

...a subscription type of model and not so much that very expensive licensing that you might have seen with older systems. Yeah, those are the responses you think you would expect, and so being able to address those those objections or challenges about cost, about you know, well, what do we do with what we have already? I think that's that that's natural to understand that mindset right and I think any of US might have at one time or another, walked into a restaurant or walked into a retail store and they say, Oh, we can't accept cards at the moment, right, or our system is down. You know, we can't run any transactions at the moment. If everything's operating in the cloud, there is no down time. So I think that's another huge ship that we're seeing too, because shopping, dining out, literally leaving your home to buy anything, right, it's so experienced focus now. If you are getting a poor experience, then you know why why even leave your house when you can buy everything and have it delivered to your door in the matter of you know, minutes, hours these days. Absolutely well so with this cloud based software. Why is storm my chronics considered to be so developer friendly? Yeah, absolutely so. We have a dedicated integration team that works hand in hand with all of our ISB and software partners to not only help them connect with the hardware but, you know, really go through the development stages and say, here's what's going to offer your customer the best experience. So a few years ago, like I want to say about four five years ago now, we released a technology called cloud print. So this allows for and users to essentially manage all of their orders through the clouds. So...

...this is a really big technology for the restaurant and online ordering space specifically. So basically, if you place an order from your phone online, instead of it having to go to a tablet be accepted by the employee, whether they're right there at the tablet ready to accept the order or busy doing something else, that order is going to go through automatically. So cloud print is a huge technology that that we offer and then start also offers our own s d case, which is a software development hit. We recently were on too recently, I guess a little over a year ago now, or at least our star expand s dk with react native, meaning that it's cross platform. It makes the development process a lot easier for our partners and we post all of our documentation on Github, which is basically the Bible for developers, so we make it really easy to access for them as well. So the example that you give about, you know, being able to order something from your phone and it going directly printing, basically directly into the kitchen. Are Those the instances that that we think of when, you know, when you order something from from Uber eats to you know, sending it to Boltle, for example? Yet yeah, so, so this basically is saving consumers. Will saving the restaurant time. It's also saving consumers time because, you know, you always wonder in the back of your head, I mean maybe consumers, we don't really understand how a stuff works, and so there's that dagging feeling that when it starts to get you know, a little bit later, like, you know, is it just sitting at a you know, at a desk? Is Is it? Has It gone through? So tell me about a little bit more about cloud Prit. How that process would work and really why this technology can be, you know, a game changer for restaurants. Yeah, absolutely so. It's actually funny when we first release cloud print we've made...

...a fun little video about it, kind of showing two restaurant boys, and if you've ever worked in a restaurant, this might have been you. I have back in my high school college days. You know, like you said, towards the end of the night things start winding down and employees are in the kitchen chatting and you know it might be fifteen twenty minutes until they think, oh, I need to go check the computer and make sure no orders came in. If that were the case, yeah, you might place an order and be expecting it to be delivered to your house within thirty, forty minutes, but if it takes, you know, fifteen twenty minutes just for them to receive it, you know it's delaying the customer experience. So with cloud print there's no need for that. You know, if you have your younger high school wage college age some ploys kind of chatting and not exactly section the order will print. You know, you compare a star Buzzer with it, so that a sound is activated when those cloud print orders come in, so they still aren't ignored. But that's the perfect example of how it can be used. Restaurants are probably the biggest market that it's used in today, but we definitely see it expanding into other markets like spawnsalon standard retail, health clubs and fitness centers, places where you might need to schedule something. is a really it's a very useful tool. Yeah, that's fascinating and I think we could all very much identify with that example, whether you have worked in a restaurant or where you're on the other end and you're like, Huh, where's my pizza? Yeah, yeah, exactly. All right. Well, as we start to wrap up this episode, we always ask for guests the same final question, and that's where do you see technology going in the next year? And so it can be within this particular vertical you know what Star my chronics has on the horizon, or just where you see a lot of...

...this technology within the restaurant and retailer industry moving? Yeah, I definitely see technology within the retail restaurant industry moving towards just a more seamless and more pleasant user experience for the consumer. So in the restaurant space definitely more cloud based online ordering applications and along with that, definitely a lot of self service, and I see that both in the restaurant and the retail space. I think it's interesting since covid began, you know, there's there's definitely hesitancy of people wanting to interact with other people. They would rather go up to a touch screen, place their order, applied their hand sanitizer immediately after. It just becomes a more comfortable user experience for a lot of people that are not quite ready to be back to normal yet. And in addition, you know, we hear in the news about Labor shortages. You know, inflation. It's going to really help with cost with operating costs, or help with those labor shortages and you can't find employees. Another thing I really see increasing is use of the analytics. It is so vital for retailers restaurants to really pay attention to what are the best selling items, when are the Times of day where we're getting the most customers or days of the week, so that they can utilize that. You know, for so long now businesses have been in survival mode. So being able to access those analytics and apply them to their marketing strategy or their offerings is going to be absolutely crucial. And then, as we've kind of been talking about, just that move towards cloud based technology, specifically in the point of sale, and what that's going to do is actually give all of these businesses better access to their analytics, because when everything's operating...

...on one system, your inventory, your store analytics, your loyalty program your point of sale, it makes it a lot easier to understand your business and your consumers and see how you can leverage that and, you know, utilize the analytics and the data that your storage were saving. Yeah, absolutely well, for listeners who want to find out more about what we talked about today, how can they reach out? Yeah, so you can visit our website at star Micronicscom. You can also find us on Linkedin. We post a lot of really good information there, and star actually has our own podcasts as well, the rising stars podcast. We talked about different technology trends, trends in the market, very point of sale focused, but we talked about some other technologies like payments and and analytics and stuff as well. So you can find that on any platform where you get your podcasts. Excellent. Well, Brianna, it was a real pleasure having you on. Thank you, souch, for joining me, thank you for having me and thank you listeners, for tuning in and subscribing to be to be tech talk with ingrow micro. If you like this episode or have a question, please join the discussion on twitter with the Hashtag Beb Tech Talk. Until next time, I'm shelby scorehawk. You've been listening to be tob tech talk with Ingram micro. This episode was sponsored by Ingram Micros imagine next. Be Tob tech talk is a joint production with sweet fish media and ingrim micro. Ingrim micro production handled by Laura Burton and Christine Fan. To not miss an episode, subscribe today on your favorite podcast platform.

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