B2B Tech Talk with Ingram Micro
B2B Tech Talk with Ingram Micro

Episode · 1 month ago

Emerging Technologies in the Desktop Monitor Space

ABOUT THIS EPISODE

Some big innovations have come to the display monitor space—and Samsung is leading the charge.

In a special As the Gears Turn edition, Devaughn Bittle and Patrick Cash speak with Mike Statchura, B2B Channel Sales Manager at Samsung Electronics, about:

- Recent surprises in the display industry

- Exciting Samsung display features

- Financing options

For more information, contact Brian Borsching (brian.borsching@ingrammicro.com) or visit samsung.com/us/business/computing/monitors/.

To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk

Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts, or Stitcher. Or, tune in on our website.

...you're listening to B. B. Tech talkwith ingram Micro a place to learn about how to grow your business andstay ahead of technological advances before they become mainstream intoday's episode, we're introducing a new business and technology mindedseries brought to you by ingram Micro's smb alliance community called as thegears turn, hosted by two ingram Micro SnB alliance council leaders. Mr Devinbiddle and Mr Patrick Cash, both successful MSP s and both ready to callthe business of I. T. As they see it. So with that said, let's make it happen.Welcome to as the gears turn. Welcome to another episode of B to B Tech talkwith ingram Micro's special as the gears turn edition where your host,Stephen biddle from computer cations out of Frederick Maryland cash fromblue store networks out of Atlanta Georgia. Today we're going to betalking with Mike's Datura and Mike, I hope that I pronounced that right. Umhe is nailed is sweet to get a first tape, that's perfect. Uh Mike's the Btwo B channel sales manager at Samsung Electronics or um I think you have abetter known moniker as Mike the man. So we may refer to you as that for therest of podcast. I've been a display fan for my entire life from you know,getting since my bedroom is a kid to play video games. So I've always been adisplay guy. So yeah, the display, that Mike, the display guy, anything likethat. All right. So Mike the man, the display guy. Welcome. Yeah, well, tellme anything you want for you to be here. Thank you. Thank you, yep. It wasalways that running joke, if you can call me anything you want as long asit's not late for dinner. Perfect. Well, hey, we're going to dive right in.Let's talk about tenure and time in the tech industry. You've had a couple ofdifferent roles, but you've been, you've been doing this job in variousforms for quite some time, is that...

...correct? Yeah. Yes, yes. So I got my,like I kind of mentioned there my start of love of displays back in the C. R. T.Days of having to use a wrench to, you know, turn the channel and stuff likethat. But then I spent some time at circuit city and I was a home theaterinstaller for a while. So actually, you know, had a dabbled in the home theaterspace and that quickly evolved into sort of a pro A V type element. So Ireally came into the tech world around the time where displays were ineverything, you were seeing the cars, car stereos that had that little DVDplayer that would kick out in the screen, would fold up around the firstlaunch of the LCD monitors in the computer space and then dabbling, weset into the pro a V, the tv monitor business there. And now recently joinedthe Samsung team on the desktop monitor side of the house. So great mike, Sowhen you first started and B two B text sales, tell us, we want to know more, alittle bit about your experience in coming through, N B two B tech sales.Tell us something that was challenging for you, maybe more than expected, youknow, I think the biggest thing that I learned, some of the bigger the biggerchallenges was talking about the end product, the end goal, and notnecessarily about the spec speeds and feeds. We talked to a lot of customersand you hear about, oh, this monitor has this feature, it has this function,it's got this special widget or button, but it was a Theodore levitt that said,people don't want a quarter inch drill, they want a quarter inch hole and Ithink that's, that's always something very important to bring back, is that,what is the endgame we, we, we want to monitor, but we want an experience andmaking sure that experience when we sit down at our desk is fluid things work,they look crisp, they look clear, and I think Samsung's done a great job ofreally creating an evolving innovating technology to make that experience asopposed to just another monitor with some, some widgets and some inputs.What are some things, you know, as we're starting to kind of dive in alittle bit into the display conversation here, what are some thingsthat maybe, you know, in the display industry that have surprised you kindof recently, you know, it's a great...

...question and I think with the best ofintentions of a lot of the industry certifications there's still a bit ofconfusion in the world in terms of what input has what feature and whatfunction you know? Oh it's got an H. D. M. I. Input. Well now we need to beconcerned about what version of H. D. M. I. Does it have what version of displayport and now we're seeing the evolution of U. S. B. C, which is one of myfavorite technology evolutions that that's happening right now but nowyou're seeing different flavors of U. S. B. C. And Thunderbolt. It looks exactlythe same, it smells the same, it tastes the same but it's different. So tryingto manage all the different little flavors in, you know you Neopolitan icecream and you just want some delicious ice cream but now you gotta worry aboutthree flavors in there man, mix them all together, let's have some good icecream. Right well and I devin can probably agree with this. You know,there's nothing worse than having a slew of monitors along with a bunch ofdocking stations and like all right is it gonna be HTM i is gonna be displayedfor, it's gonna be mini display port to display for, it is going to be U. S. B.C. Or something you know, where did this V. G. A port come from and why isit still on here? Why is it called? D sub sometimes? Yeah I haven't seen a Dsub in a while which is a good thing. Right. But yeah we we install, weinstalled desktops all the time that um you know we're constantly just gonnahave to have adapters in the truck just so we have what we may need for for thedisplay that we may encounter. Yeah. Yeah that's a great point. You'reseeing you know of course trying to be cost conscious as well and having theopportunity to buy the display. Maybe you just need one single input. You'regonna have that option. But then you also have the option to have everyinput under the sun. And I also have different monitors that ship with allthe different cables right out of the box. That's great. I think that'simportant. So tell us a little bit more as far as Samsung what we can look outfor in the next year, some new features, some some cool new things from atechnology perspective that Samsung is doing with their displays. Yeah. Yeah Ithink we're seeing some some really...

...cool innovations. We mentioned thewebcam series. We're actually building the webcam monitor right into thedisplay. I think that's that ties down to that that feature function where Icould sit here and you know spit different specs but it's got WindowsHello in it. So now when I sit down at my desk you don't enter a password youdon't have to remember always it doesn't have an exclamation point andasterix is a capital at anything. It's your face as long as you brought yourface to the monitor, cool. You're, you're in, you're good. So I think thatcomes down to the, the experience that we're really looking for. So I'mexcited to to have an opportunity to have that product on the line card thatembraces that experience. Now some other stuff that we're seeing two issort of the the adoption of the smart tv type environments and bringing thatinto the desktop at home. So as you see individuals in like the college, thecollege based the dorms, it may not have a they want a big monitor on theirdesk but you may not have enough room to put a big old tv next to it as well.Now you can have a same display on your desk that accomplishes both of thosetasks of being a great monitor for your Pc or your laptop but then also yourmedia hub as well. So you can switch over to netflix to watch the newestepisode of you know, Ted Lasso or anything like that even though itsapple tv. So what a terrible swing and a miss on my part um which I hear youmaybe you can also get on that or maybe not if you guys well we will talk aboutted lasso, I mean gee will occurs. What a what a tremendous show. Well I'm justyou know, in the in the work from anywhere model that's a great kind ofadd on talking about here, you've got not only just normal daily driverdisplay but now you've got that entertainment piece in the office, I'msure that's going to create some rub and the executive wing where they allgot there screens pulled up and catching up on apple tv. Yeah, I meanwe want our employees to be able to do their work and then have the monitorbehind them that's you know, that's got...

...the netflix so they're still able to besomewhat protective. Exactly. So we're breaking in, you know, getting a littledeeper talking about some of these feature functionality, you know, youmentioned like USB C connectivity which again like you mentioned, you know,starts to really kind of make the ease of connectivity um you know, from thefrom the device of the doctor, the monitor, the daisy chain of the monitorto another one using USB C. You've talked about, you know, the integratedwebcam and being able to push windows Hello, you know, great biometricfeature when we talk security, that's always you know forefront. How can we,you know, kind of tighten some of these things down So give us, you know, theygive us the sales pitch mike why as smb resellers are we going to go out andsell Samsung displays so you can remove desk clutter that's a big piece rightthere. You don't have to buy that extra. USB hub. You now just your your yourdocking station. You're buying a monitor with that already built rightin. We have monitors R line car that actually the land port as well. Builtright into it. So if you're selling into an environment where security isabsolute key now you don't have to worry about connecting to wifi. You'restill hard wired right into the system. You sit down at your desk, you plugyour laptop in all your peripherals, your mouse keyboard, your headset,maybe your speakers, your camera, everything connects in the back of thatmonitor. And you just have one cable that sends power data and everythingright into that monitor. So for this extra for this podcast were caughtwe're talking through a wireless USB headset that's connected to the back ofmy monitor. USB C. Into my laptop. That's doing all the power and I thinkthe U. S. B. C. Functionality grows beyond that as well from a from acreator standpoint and animators you need that high data transfer speed ifyou're saving to like uh external hard drive or something on those lines. Butnow you actually have some different functionality with Samsung phones. SoSamsung mobile division has their decks profile D. E. X. And that's where youcan actually connect your phone to your...

...monitor and then your phone almostlooks and feels like a laptop where you can use your mouse and keyboard. Youhave your applications all right open. So it changes that. I think that's areally untapped market that we see that almost kind of changes that laptopspace where you could have your phone almost act as a thin client and you sitdown at your desk and you just have that one cable, you plug it right inyour good to roll. So I think it's really exciting to see the innovationon both sides of that cable, both on the monitor side and on the features ofwhat you're plugging into it. So as that as that speck continues to involveevolve. That's you know, one ring to rule them all. Yeah, my precious somike the uh definitely looking forward to seeing the phones work with themonitor. That sounds interesting. How about finance options, what kind ofSamsung finance options do you guys have? You know what? That's a that's agreat question. And it all comes down to how we're gonna pay for this stuff,who's gonna pay for it, how you know what different options you have And Iknow Samsung's worked really closely with ingram and there's actuallyexclusive finance program, it's a it's a flexible payment plan and it's areally nice option. So when you are talking about speaking Samsung into anapplication. It's a great way to talk about how you're going to scale thecost of that technology and the reseller partners will get paid upfront and then maybe you want different, different different payment options. Soit puts that that option out there, you know, one of the folks, one of thefolks on the ingram credit team, they'll tell you that talking aboutfinancing upfront is key and uh Anthony Michael ingram CFO always says the onlydeal that he's he's never never one is the only one that hasn't crossed hisdesk or something like that. So financing, it's such a key talkingpoint uh and and it changes the game, so it's it's great to have that programbetween Samsung and ingram, there's you know, as we talk through some of thestuff, one of the kind of targeted areas for doubt and I, you know throughthis series, we're talking a lot of S and B. S. And so we always like to kindof, you know, talk to various folks...

...about what can I do through Samsungwith Samsung that could be a growth area that maybe I'm not thinking about.So are there are there certain segments, certain things that you're seeing nowthat may be a successful success story or to say that five times fast that youcould you could relate through that. Yeah, so uh one of my favorite termshyper convergence, man, it sounds so intense hyper convergence, it's insane.But Samsung has a lot of different display technologies and I think tohave that partner where you can have your digital signage, your display outfacing the street with a direct view LED product, your monitor inside theoffice, but then also your phone all connected. Those those technologies arecoming closer and closer together as digital signage displays connect to thenetwork, you might see a managed service provider that now needs toconfirm the security of a digital signage display, the S and D communitywithin ingram does a great job of bringing those best practice altogetherand helping network with folks that have come across maybe maybe a digitalsignage specialty, but then also from a desktop standpoint a lot of times, it'snot on the forefront of conversation. What monitor we're going to go with? Ittalks about the experience and I think Samsung's line card plays really wellto that experience element of it. When you have the ultra wide displays, youhave built in webcams, you have that smart monitor we talked about and allthe way down to the sort of the basic, just you need a monitor that lookspretty, it's got the right inputs. So there's a whole wide range of optionsand then you start dabbling in the mobile world and now we're now we'retalking about changing the game because you have companies that are maybepotentially still be O D R B Y O D. But now are the companies that aremigrating back to assigning a device, Look at the case, study with Walmart,they just deployed was at 600 Six million phones or something like that.600,000 phones. All the different employees to help the customerexperience inside the store, able to find different products when you go in.I think that's awesome and ingram's got the technologies to help simplify thatyou tie in the financing program. It's...

...a great conversation. Okay, so I'mgonna switch it up a little bit. Okay so mike, who's uh, who's your mentor orindustry role model and then and then tell us why. Oh man, what a greatquestion. What a great question. It's difficult to pick just one. I think theingram leadership taught me a lot about listening and learning to the voice ofcustomer and you hear what is actually happening in the market and how can youlearn from that. So I think that's that's a huge piece of course theingram community, you know, there's, there's some reseller partners resellerfriends out there that uh you call them first and you have just an open sessionand you say, hey this is a new technology, is this worth it, is thisworth its weight in gold or is this vaporware? And I think really gettingthat that open and honest communication that's where a lot of inspirationhappens. That's where I really, I really drive to find out. So I wouldsay within that reseller space, finding what really matters in the world andhow you're making the world a better place, definitely key. Well then youkind of answered my follow up question of that where you know if if you weresitting next to that person or in this, you know in this instance for thatanswer, you know this group, you know, what would be something that you wouldyou would ask and maybe it is you know that collaboration piece of you know,hey what's out there, what's going on? What's new and different, what'sworking? What's not working? Yeah, yeah I was how can we leave the world abetter place? Can we save some time? Can we save some money? We save someenergy? Can we save a life? Is there some technology out there that couldstreamline an emergency service deployment now? I mean how do we makethe world a better place? And technology is the way that we do that?I think there's so much innovation that's happening and we need to makesure that we're using that for the powers of good and yeah, helping ourneighbors. That's great. So I know you're a big listener of our podcast soyou probably are expecting this question because we ask it to all ofour guests on B2B tech talks as had plenty of time prepare your answer. Sogreat. So when you think of technology...

...as a whole, where do you see it goingin the next year? The next year. I'm I I love the Moonshot ideas of wheretechnology gonna be in 50 60 years? I think those are really fun. I thinkwithin the next year, I hope that augmented reality really takes off. Iwould love to see more, you know, getting that little monocle that clicksover your eyes so you can see information about where you're going.I'll never forget the first time I went to new york city and I came up from thesubway station, no idea what I'm going. I couldn't take my face away from myphone because I needed to have the walking directions. So then I lookedlike it's this is total tourist moment. But if I could have had a pair ofglasses, it's like, hey, mike turn up here to the right. I would have felt alittle more confident walking around. I think from an emergency responsestandpoint too, if you can download the bill, the building schematics to afirefighter as they're running into a building and they know where theemergency exit might be. Maybe, you know, anything along those lines.Really, that technology is such a strong use case. I would love to seethat adapt more and not to nerd back to the U. S. B. C. But I love that we'refinally down to one cable that was just nailed out which version of it we'regonna stick with and let's keep running with it. Let's keep it simple. I'm fora little bit more standardization on that. But what am I gonna do with eightdrawers full of cables at that point though? All right. So these bins andbins full of various things that I'm like, oh, you know, I mean, I guess wecould make like a rope ladder out of these things to climb out of the thirdstory with all those gold connections you have. We can make some jewelry outof this. Oh, a V jewelry. There we go. There's an untapped market a V jewelry.That's awesome mike. Thanks. Where can people learn a little bit more aboutyou or and or a little bit more about Samsung displays. Well, mostimportantly, learning about me and I'm just kidding. SMB portal, definitelycheck that out. I know a lot of the host you have point back to that. Butfor this podcast to be eternally...

...valuable checking out that resourcewill always have the latest and greatest, I can tell you right now,there's a tremendous opportunity. There's some strong rebates on the 82inch size displays, some of the digital signage displays on the flip side.Right now, at this moment in time we're working on allocation with desktopdisplays. So there's not like any specific programs that there's somerebates out there, but maybe in the future we're gonna stay tuned for newproduct launches. SMB portals. A great location to do that. I know we and theteam spent a lot of time making sure that's got the latest greatest uh thatinsider information as well. So you'll see a lot of pre release informationthere. Fantastic. Well on Devon's behalf because I speak for him all thetime. He lets, lets me do that. Just this once our agent for just this onethis one but yeah for for both for both him and I really do appreciate yourtime and jumping in with us today to chat for. Thanks so much. Thank youvery much, I appreciate the time. Yeah thanks mike cheers. There is moreinformation for this episode found on the ingram Micro Smb portal. If you'realready a member you can access this information at any time. If you're nota member we always ask why not why not? If you have a specific question you canalways reach out to your ingram Micro rep for more information on how you canget involved with SMB thank you for tuning into as the gears turn andsubscribing to be, to be tech talk with ingram Micro. You've been listening toB to B Tech talk with ingram Micro special as the gears turn editionhosted by Devin biddle and Patrick cash. This episode was sponsored by ingramMicro's Smb Alliance B two B Tech talk is a joint production with sweet fishmedia and Anger Micro. Anger micro production handled by Laura Burton tonot miss an episode. Subscribe to the show on your favorite podcast platformIf you're listening on Apple podcasts, we'd love for you to leave a quickrating of the show. Just tap the number of stars you think the podcast deservesuntil next time. Mm.

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