B2B Tech Talk with Ingram Micro
B2B Tech Talk with Ingram Micro

Episode · 6 months ago

Emerging Technologies in the Desktop Monitor Space

ABOUT THIS EPISODE

Some big innovations have come to the display monitor space—and Samsung is leading the charge.

In a special As the Gears Turn edition, Devaughn Bittle and Patrick Cash speak with Mike Statchura, B2B Channel Sales Manager at Samsung Electronics, about:

- Recent surprises in the display industry

- Exciting Samsung display features

- Financing options

For more information, contact Brian Borsching (brian.borsching@ingrammicro.com) or visit samsung.com/us/business/computing/monitors/.

To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk

Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts, or Stitcher. Or, tune in on our website.

...you're listening to B. B. Tech talk with ingram Micro a place to learn about how to grow your business and stay ahead of technological advances before they become mainstream in today's episode, we're introducing a new business and technology minded series brought to you by ingram Micro's smb alliance community called as the gears turn, hosted by two ingram Micro SnB alliance council leaders. Mr Devin biddle and Mr Patrick Cash, both successful MSP s and both ready to call the business of I. T. As they see it. So with that said, let's make it happen. Welcome to as the gears turn. Welcome to another episode of B to B Tech talk with ingram Micro's special as the gears turn edition where your host, Stephen biddle from computer cations out of Frederick Maryland cash from blue store networks out of Atlanta Georgia. Today we're going to be talking with Mike's Datura and Mike, I hope that I pronounced that right. Um he is nailed is sweet to get a first tape, that's perfect. Uh Mike's the B two B channel sales manager at Samsung Electronics or um I think you have a better known moniker as Mike the man. So we may refer to you as that for the rest of podcast. I've been a display fan for my entire life from you know, getting since my bedroom is a kid to play video games. So I've always been a display guy. So yeah, the display, that Mike, the display guy, anything like that. All right. So Mike the man, the display guy. Welcome. Yeah, well, tell me anything you want for you to be here. Thank you. Thank you, yep. It was always that running joke, if you can call me anything you want as long as it's not late for dinner. Perfect. Well, hey, we're going to dive right in. Let's talk about tenure and time in the tech industry. You've had a couple of different roles, but you've been, you've been doing this job in various forms for quite some time, is that...

...correct? Yeah. Yes, yes. So I got my, like I kind of mentioned there my start of love of displays back in the C. R. T. Days of having to use a wrench to, you know, turn the channel and stuff like that. But then I spent some time at circuit city and I was a home theater installer for a while. So actually, you know, had a dabbled in the home theater space and that quickly evolved into sort of a pro A V type element. So I really came into the tech world around the time where displays were in everything, you were seeing the cars, car stereos that had that little DVD player that would kick out in the screen, would fold up around the first launch of the LCD monitors in the computer space and then dabbling, we set into the pro a V, the tv monitor business there. And now recently joined the Samsung team on the desktop monitor side of the house. So great mike, So when you first started and B two B text sales, tell us, we want to know more, a little bit about your experience in coming through, N B two B tech sales. Tell us something that was challenging for you, maybe more than expected, you know, I think the biggest thing that I learned, some of the bigger the bigger challenges was talking about the end product, the end goal, and not necessarily about the spec speeds and feeds. We talked to a lot of customers and you hear about, oh, this monitor has this feature, it has this function, it's got this special widget or button, but it was a Theodore levitt that said, people don't want a quarter inch drill, they want a quarter inch hole and I think that's, that's always something very important to bring back, is that, what is the endgame we, we, we want to monitor, but we want an experience and making sure that experience when we sit down at our desk is fluid things work, they look crisp, they look clear, and I think Samsung's done a great job of really creating an evolving innovating technology to make that experience as opposed to just another monitor with some, some widgets and some inputs. What are some things, you know, as we're starting to kind of dive in a little bit into the display conversation here, what are some things that maybe, you know, in the display industry that have surprised you kind of recently, you know, it's a great...

...question and I think with the best of intentions of a lot of the industry certifications there's still a bit of confusion in the world in terms of what input has what feature and what function you know? Oh it's got an H. D. M. I. Input. Well now we need to be concerned about what version of H. D. M. I. Does it have what version of display port and now we're seeing the evolution of U. S. B. C, which is one of my favorite technology evolutions that that's happening right now but now you're seeing different flavors of U. S. B. C. And Thunderbolt. It looks exactly the same, it smells the same, it tastes the same but it's different. So trying to manage all the different little flavors in, you know you Neopolitan ice cream and you just want some delicious ice cream but now you gotta worry about three flavors in there man, mix them all together, let's have some good ice cream. Right well and I devin can probably agree with this. You know, there's nothing worse than having a slew of monitors along with a bunch of docking stations and like all right is it gonna be HTM i is gonna be displayed for, it's gonna be mini display port to display for, it is going to be U. S. B. C. Or something you know, where did this V. G. A port come from and why is it still on here? Why is it called? D sub sometimes? Yeah I haven't seen a D sub in a while which is a good thing. Right. But yeah we we install, we installed desktops all the time that um you know we're constantly just gonna have to have adapters in the truck just so we have what we may need for for the display that we may encounter. Yeah. Yeah that's a great point. You're seeing you know of course trying to be cost conscious as well and having the opportunity to buy the display. Maybe you just need one single input. You're gonna have that option. But then you also have the option to have every input under the sun. And I also have different monitors that ship with all the different cables right out of the box. That's great. I think that's important. So tell us a little bit more as far as Samsung what we can look out for in the next year, some new features, some some cool new things from a technology perspective that Samsung is doing with their displays. Yeah. Yeah I think we're seeing some some really...

...cool innovations. We mentioned the webcam series. We're actually building the webcam monitor right into the display. I think that's that ties down to that that feature function where I could sit here and you know spit different specs but it's got Windows Hello in it. So now when I sit down at my desk you don't enter a password you don't have to remember always it doesn't have an exclamation point and asterix is a capital at anything. It's your face as long as you brought your face to the monitor, cool. You're, you're in, you're good. So I think that comes down to the, the experience that we're really looking for. So I'm excited to to have an opportunity to have that product on the line card that embraces that experience. Now some other stuff that we're seeing two is sort of the the adoption of the smart tv type environments and bringing that into the desktop at home. So as you see individuals in like the college, the college based the dorms, it may not have a they want a big monitor on their desk but you may not have enough room to put a big old tv next to it as well. Now you can have a same display on your desk that accomplishes both of those tasks of being a great monitor for your Pc or your laptop but then also your media hub as well. So you can switch over to netflix to watch the newest episode of you know, Ted Lasso or anything like that even though its apple tv. So what a terrible swing and a miss on my part um which I hear you maybe you can also get on that or maybe not if you guys well we will talk about ted lasso, I mean gee will occurs. What a what a tremendous show. Well I'm just you know, in the in the work from anywhere model that's a great kind of add on talking about here, you've got not only just normal daily driver display but now you've got that entertainment piece in the office, I'm sure that's going to create some rub and the executive wing where they all got there screens pulled up and catching up on apple tv. Yeah, I mean we want our employees to be able to do their work and then have the monitor behind them that's you know, that's got...

...the netflix so they're still able to be somewhat protective. Exactly. So we're breaking in, you know, getting a little deeper talking about some of these feature functionality, you know, you mentioned like USB C connectivity which again like you mentioned, you know, starts to really kind of make the ease of connectivity um you know, from the from the device of the doctor, the monitor, the daisy chain of the monitor to another one using USB C. You've talked about, you know, the integrated webcam and being able to push windows Hello, you know, great biometric feature when we talk security, that's always you know forefront. How can we, you know, kind of tighten some of these things down So give us, you know, they give us the sales pitch mike why as smb resellers are we going to go out and sell Samsung displays so you can remove desk clutter that's a big piece right there. You don't have to buy that extra. USB hub. You now just your your your docking station. You're buying a monitor with that already built right in. We have monitors R line car that actually the land port as well. Built right into it. So if you're selling into an environment where security is absolute key now you don't have to worry about connecting to wifi. You're still hard wired right into the system. You sit down at your desk, you plug your laptop in all your peripherals, your mouse keyboard, your headset, maybe your speakers, your camera, everything connects in the back of that monitor. And you just have one cable that sends power data and everything right into that monitor. So for this extra for this podcast were caught we're talking through a wireless USB headset that's connected to the back of my monitor. USB C. Into my laptop. That's doing all the power and I think the U. S. B. C. Functionality grows beyond that as well from a from a creator standpoint and animators you need that high data transfer speed if you're saving to like uh external hard drive or something on those lines. But now you actually have some different functionality with Samsung phones. So Samsung mobile division has their decks profile D. E. X. And that's where you can actually connect your phone to your...

...monitor and then your phone almost looks and feels like a laptop where you can use your mouse and keyboard. You have your applications all right open. So it changes that. I think that's a really untapped market that we see that almost kind of changes that laptop space where you could have your phone almost act as a thin client and you sit down at your desk and you just have that one cable, you plug it right in your good to roll. So I think it's really exciting to see the innovation on both sides of that cable, both on the monitor side and on the features of what you're plugging into it. So as that as that speck continues to involve evolve. That's you know, one ring to rule them all. Yeah, my precious so mike the uh definitely looking forward to seeing the phones work with the monitor. That sounds interesting. How about finance options, what kind of Samsung finance options do you guys have? You know what? That's a that's a great question. And it all comes down to how we're gonna pay for this stuff, who's gonna pay for it, how you know what different options you have And I know Samsung's worked really closely with ingram and there's actually exclusive finance program, it's a it's a flexible payment plan and it's a really nice option. So when you are talking about speaking Samsung into an application. It's a great way to talk about how you're going to scale the cost of that technology and the reseller partners will get paid up front and then maybe you want different, different different payment options. So it puts that that option out there, you know, one of the folks, one of the folks on the ingram credit team, they'll tell you that talking about financing upfront is key and uh Anthony Michael ingram CFO always says the only deal that he's he's never never one is the only one that hasn't crossed his desk or something like that. So financing, it's such a key talking point uh and and it changes the game, so it's it's great to have that program between Samsung and ingram, there's you know, as we talk through some of the stuff, one of the kind of targeted areas for doubt and I, you know through this series, we're talking a lot of S and B. S. And so we always like to kind of, you know, talk to various folks...

...about what can I do through Samsung with Samsung that could be a growth area that maybe I'm not thinking about. So are there are there certain segments, certain things that you're seeing now that may be a successful success story or to say that five times fast that you could you could relate through that. Yeah, so uh one of my favorite terms hyper convergence, man, it sounds so intense hyper convergence, it's insane. But Samsung has a lot of different display technologies and I think to have that partner where you can have your digital signage, your display out facing the street with a direct view LED product, your monitor inside the office, but then also your phone all connected. Those those technologies are coming closer and closer together as digital signage displays connect to the network, you might see a managed service provider that now needs to confirm the security of a digital signage display, the S and D community within ingram does a great job of bringing those best practice altogether and helping network with folks that have come across maybe maybe a digital signage specialty, but then also from a desktop standpoint a lot of times, it's not on the forefront of conversation. What monitor we're going to go with? It talks about the experience and I think Samsung's line card plays really well to that experience element of it. When you have the ultra wide displays, you have built in webcams, you have that smart monitor we talked about and all the way down to the sort of the basic, just you need a monitor that looks pretty, it's got the right inputs. So there's a whole wide range of options and then you start dabbling in the mobile world and now we're now we're talking about changing the game because you have companies that are maybe potentially still be O D R B Y O D. But now are the companies that are migrating back to assigning a device, Look at the case, study with Walmart, they just deployed was at 600 Six million phones or something like that. 600,000 phones. All the different employees to help the customer experience inside the store, able to find different products when you go in. I think that's awesome and ingram's got the technologies to help simplify that you tie in the financing program. It's...

...a great conversation. Okay, so I'm gonna switch it up a little bit. Okay so mike, who's uh, who's your mentor or industry role model and then and then tell us why. Oh man, what a great question. What a great question. It's difficult to pick just one. I think the ingram leadership taught me a lot about listening and learning to the voice of customer and you hear what is actually happening in the market and how can you learn from that. So I think that's that's a huge piece of course the ingram community, you know, there's, there's some reseller partners reseller friends out there that uh you call them first and you have just an open session and you say, hey this is a new technology, is this worth it, is this worth its weight in gold or is this vaporware? And I think really getting that that open and honest communication that's where a lot of inspiration happens. That's where I really, I really drive to find out. So I would say within that reseller space, finding what really matters in the world and how you're making the world a better place, definitely key. Well then you kind of answered my follow up question of that where you know if if you were sitting next to that person or in this, you know in this instance for that answer, you know this group, you know, what would be something that you would you would ask and maybe it is you know that collaboration piece of you know, hey what's out there, what's going on? What's new and different, what's working? What's not working? Yeah, yeah I was how can we leave the world a better place? Can we save some time? Can we save some money? We save some energy? Can we save a life? Is there some technology out there that could streamline an emergency service deployment now? I mean how do we make the world a better place? And technology is the way that we do that? I think there's so much innovation that's happening and we need to make sure that we're using that for the powers of good and yeah, helping our neighbors. That's great. So I know you're a big listener of our podcast so you probably are expecting this question because we ask it to all of our guests on B2B tech talks as had plenty of time prepare your answer. So great. So when you think of technology...

...as a whole, where do you see it going in the next year? The next year. I'm I I love the Moonshot ideas of where technology gonna be in 50 60 years? I think those are really fun. I think within the next year, I hope that augmented reality really takes off. I would love to see more, you know, getting that little monocle that clicks over your eyes so you can see information about where you're going. I'll never forget the first time I went to new york city and I came up from the subway station, no idea what I'm going. I couldn't take my face away from my phone because I needed to have the walking directions. So then I looked like it's this is total tourist moment. But if I could have had a pair of glasses, it's like, hey, mike turn up here to the right. I would have felt a little more confident walking around. I think from an emergency response standpoint too, if you can download the bill, the building schematics to a firefighter as they're running into a building and they know where the emergency exit might be. Maybe, you know, anything along those lines. Really, that technology is such a strong use case. I would love to see that adapt more and not to nerd back to the U. S. B. C. But I love that we're finally down to one cable that was just nailed out which version of it we're gonna stick with and let's keep running with it. Let's keep it simple. I'm for a little bit more standardization on that. But what am I gonna do with eight drawers full of cables at that point though? All right. So these bins and bins full of various things that I'm like, oh, you know, I mean, I guess we could make like a rope ladder out of these things to climb out of the third story with all those gold connections you have. We can make some jewelry out of this. Oh, a V jewelry. There we go. There's an untapped market a V jewelry. That's awesome mike. Thanks. Where can people learn a little bit more about you or and or a little bit more about Samsung displays. Well, most importantly, learning about me and I'm just kidding. SMB portal, definitely check that out. I know a lot of the host you have point back to that. But for this podcast to be eternally...

...valuable checking out that resource will always have the latest and greatest, I can tell you right now, there's a tremendous opportunity. There's some strong rebates on the 82 inch size displays, some of the digital signage displays on the flip side. Right now, at this moment in time we're working on allocation with desktop displays. So there's not like any specific programs that there's some rebates out there, but maybe in the future we're gonna stay tuned for new product launches. SMB portals. A great location to do that. I know we and the team spent a lot of time making sure that's got the latest greatest uh that insider information as well. So you'll see a lot of pre release information there. Fantastic. Well on Devon's behalf because I speak for him all the time. He lets, lets me do that. Just this once our agent for just this one this one but yeah for for both for both him and I really do appreciate your time and jumping in with us today to chat for. Thanks so much. Thank you very much, I appreciate the time. Yeah thanks mike cheers. There is more information for this episode found on the ingram Micro Smb portal. If you're already a member you can access this information at any time. If you're not a member we always ask why not why not? If you have a specific question you can always reach out to your ingram Micro rep for more information on how you can get involved with SMB thank you for tuning into as the gears turn and subscribing to be, to be tech talk with ingram Micro. You've been listening to B to B Tech talk with ingram Micro special as the gears turn edition hosted by Devin biddle and Patrick cash. This episode was sponsored by ingram Micro's Smb Alliance B two B Tech talk is a joint production with sweet fish media and Anger Micro. Anger micro production handled by Laura Burton to not miss an episode. Subscribe to the show on your favorite podcast platform If you're listening on Apple podcasts, we'd love for you to leave a quick rating of the show. Just tap the number of stars you think the podcast deserves until next time. Mm.

In-Stream Audio Search

NEW

Search across all episodes within this podcast

Episodes (395)