B2B Tech Talk with Ingram Micro
B2B Tech Talk with Ingram Micro

Episode · 4 months ago

Empowering people in the hybrid workplace: Creating increased productivity and comfort with Logitech products

ABOUT THIS EPISODE

Cultivating technology and products to meet the individual needs of workers is vital to enabling them to work proficiently. Plus, work shouldn’t hurt. Having the right tech and tools allows employees to do their job and complete work comfortably.  

Comfortable work drives satisfaction and productivity, sometimes by more than 50%. But technology isn’t a one-size-fits-all solution. The needs and preferences of different roles should be considered. 

Shelby Skrhak speaks with Mark King , enterprise sales manager at Logitech , about:

  • Differences in tech needs based on work location
  • Kinesiology and ergonomics
  • Tips to increase productivity and comfort 

For more information, email mark_king@logitech.com  

To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk 

Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts or Stitcher. Or, tune in on our website.

You're listening to B two, B tech talk with Ingram Micro, the place to learn about new technology and technological advances before they become mainstream. This podcast is sponsored by Ingram Micro's imagine next. It's not about the destination, it's about going someplace you never thought possible. Go to imagine next, DOT INGRAM MICRO DOT com to find out more. Let's get into it. Welcome to B two B tech talk with Ingram micro. I'm your host, Shelby Skirt Hawk, and our guest today is mark King, enterprise sales manager for Logitech. Mark, welcome, thanks, shelby. Thanks for having me. Thank you well. Today we're talking about log tech built for business products. But first mark, tell us just a little bit about your role there at large tech. So I'm part of our enterprise sales group. I deal directly with the enterprise accounts of fortune five type of accounts and calling them directly and then I assist the channel we're needed. So you uh, you hear a wide range of Um problems that needs. You know, solutions and uh, and so we're going to talk about some of those solutions today. But you know logitech products, hardware, you know they've they've become very ubiquitous in business today, kind of this everywhere workplace. But how has logitech responded to this radical shift in just the way that, uh, we work and the places that we work? Well, we responded in a number of ways. One is with our new for business line. Right, companies have people working all over the place, like you said. So they're working from home. Of course, the COVID lockdowns happened and now people are kind of splitting time between home and office and we want them to be as productive at home as they are at the office and as they were at the office before covid. So we've come up with a number of ways to solve for so, number one,...

...when people went to work home, at home, they needed different pieces of equipment that they may not have had. Um, not everybody has a fully equipped Home Office, like like some of us. So they needed things like webcams. They might have needed an extra keyboard or, you know, an improved keyboard because instead of just typing on it a little bit at home on the weekends, now they're full time at home. So so that was key. And Uh, the other thing was the wireless connectivity between those pieces of equipment. Um, at home behave differently than in the office. Now, in the office you have a secure area where it's managed by an I t department and you know the routers and things are set at various intervals around the office to cover the workforce at home. You know, people may not have a dedicated office. They could be working in the kitchen and that puts them closer to a microwave. Uh. They may have a ring doorbell or some of these IOT devices within their house, baby monitors, those things all fight for bandwidth and the two point four Giga Hurts uh frequency and that can cause problems for your mouse and your keyboard. So our four business line that that we've come up with has a new technology called logic bowl and that essentially amps up the two points forgive, hurts bandwidth and makes it a little bit louder, a little bit stronger and it's more secure and robust and that cuts through a lot of that noise. So if you happen to be using a mouse and a keyboard and it's not behaving properly, maybe it's because you have some other things going on. Maybe it may not be the product, it may be your environment, and that's something I don't think a lot of people really think about, you know, figure. You know, a mouse as a mouse, a keyboard is a keyboard. At at home or work, they're they're the same, right, but uh, you know, they have different environments and different needs in those places. So so it's interesting that that's something specifically that Logitech has been looking at and studying, Um, these things, and so, Um, you know, I'm I can say, you know, I'm using at least two lodge tech products here to record this podcast today,...

...and I specifically chose them because of this balance between costs and performance. Uh, you know. But I would say back in my corporate days, you know, that wasn't the case. You got, you got what you got, and if you got a mouse with a scroll function, uh yeah, you hit the Jackpot. So has this choice for employees by employees shifted to definitely, definitely, it's it's no longer you get what you get and you don't throw a fit. Now companies are trying to have a curated experience. So a lot of the customers I'm working with will come to us and say, you know, we need a good, better, best solution for for our employees. You know, uh, they'll they'll curate that selection depending on your job and your need. UH, engineers may have, you know, a lot more products to choose from than than somebody who's just doing data entry. But they try to give everybody a selection of different products that will fit their uh, their work duties, as well as their their physical size. Um, some people's hands are bigger than others, so a really large mouse doesn't work for somebody with a small hand, or or vice versa. Um. So we try to have a lot of different products that are all excellent products that fit those different Um, work environments and work needs. So, depending on what type of mouse you prefer, if you don't have a comfortable mouse, you're not gonna be as productive. So the mouse should fit your hand and then, depending on what you do for your job, you may need different features and functionalities within that mouse. So what we're seeing now is the enterprise is coming to us. They're saying, okay, we need a selection. We don't need every product lodged tex cells, but we need a good, a good curated selection. They go through the testing process with the I t department and their security people and then they say, okay, these are the products we want to go with. And then what what that does is a lot of companies have a website where the employees can go to and order these products and they select the ones that are right for them,...

...quite as forced as it used to be. Yeah, and and it gives it gives a lot of employees reason to want to come back to the office, because we've seen a number of customers really bring in some excellent equipment for their employees. So, you know, just like the free uh, the free donuts and things like that that they you know, now they're doing it with equipment. They want to really outfit you with the best so that you'll want to come in. And that's that's a Um, that's a retainer, that's a that's a morale booster. Uh, those are the things that you don't think of as as perks, but uh, you know when you're dealing with subpar equipment or equipment that that doesn't serve your needs. Uh, you know if you're using something that's very basic, you know, for for data entry and your uh you know in the marketing department, you're in the creative you're you're trying to create things. UH, your your needs are different. And so, Um, this idea of of curated it. It's it's fascinating, uh, and I'm glad to see that. Uh. You know that companies have have realized that there's UH, there's value, there's there's something a little extra that they can offer their employees by h an employee this approach. Well. So, Um log tech has done some interesting studies just about how we work. I found one of them on your side about the workness, workplace wellness report. So we're starting to allude to this here in the previous question. But what is that important connection between employee wellness and the equipment that they use? Well, work shouldn't hurt, it's comfortable and you know, when you get up at the end of the day you should be able to walk and move your arms and hands and everything, uh, without pain. And a lot of stuff that we've been doing at logic tech. It is looking at the kinesiology of of how people use their keyboards, their my how...

...they sit, all that, all the stuff that used to be kind of groundbreaking ergonomics. We're taking it to the next level and we're creating products that reduced that strain on on the human body. So, Um, we we found that people who do need ergonomic products and try them out end up sticking with them just because they're so comfortable. But we we take it a step further. We're talking we have tips on our website about how to set up your your Home Office. UH, sometimes less is more. Sometimes, if you don't need a ten key on your keyboard, get a keyboard without that ten key and then you can align it in the very center of your body. If you'll notice, with a larger keyboard that has a ten key tends to be shifted just slightly left, just very slightly, but it's it's enough that if you don't need it, why would you do that? Things like getting up, you know, once an hour for five minutes or a few minutes and walking around. For me it's going out back and watering plants or, you know, going to get the mail or something like that. Just you have to get up and you have to move around a little bit. And then one that I just saw recently that kind of made me chuckle was screen time for adults. It's like, you know, if you have children, you monitor their screen time and you don't want them to be in front of screens to you know, for too many hours per day. It's the same for adults. You want to give your eyes a break and you want to step away for just a little bit. So all of these things matter. You know how you're you're sitting, your posture, the alignment of your arms to your desk and your keyboard and mouse, all of that matters. And then again, we did a study that said Um workers compensation claims cost the average company roughly sixty dollars to settle. And so if, if you can offer your employees who may need these types of Ergonomic products, that opportunity to get a split keyboard or get a vertical mouse, Um, you know you can avoid a lot of these other things down the road. Have you, uh, have you worked on the Split Keyboard? I I for some reason I can't. It's it's a I guess it's a mental thing. I have a hard time thinking. Okay, I'm typing correctly anything with two hands,...

...but for some reason when they're split, the hardest time sometimes, sometimes they can take a little getting used to. I like to say that our our Ergo K sixty for business. It's it's not a severe ergonomic keyboard. It's kind of a medium Ergonomic if if that's the right I say that I mean some of you've seen some out there in the market that are just really strange. Right. Um Ours is not quite so strange. It's just split ever so slightly in the middle. It also, Um can lean down about seven degrees. So if you have a standing workstation it'll work really well with that Um. So there's a couple of adjustments in the keyboard itself, but I think it takes a few days to get used to, especially if you're coming from traditional keyboards and mice, to get used to a vertical mouse or get used to this keyboard. But I think we we found that like about eight out of ten people who try them out never go back. Yeah, well, that's uh, that's that's really interesting. So Um, looking at the check products and and I'm glad we've started to go over some of these examples of, you know, Ergonomic mouse and keyboards and those sorts of things. Um, for a bigger picture, though, what problems or challenges, uh, can lodge check for business products help solve for, you know, for the resellers and their customers and then ultimately that the end users? So that that really goes back to our value proposition on the four business line of products right. So one you have the logic boat receiver, which is a step up from our unifying receiver. It's the future. So we've got that technology. Lead. Logic bolt will cut through the noise in a noisy environment. So we've Seen Wall Street type of firms. We've seen music industry firms where they have studios like yours. UH, there's a lot of interference going on in that office, like we spoke about at the top. Um. The logic boat will solve for that. The other thing that we're seeing is large corporations. We are rolling out there trying to Um Standard is on technology...

...and then roll it out globally. So these four business products are available and over a hundred one are certified in a hundred one countries. They have a business level customer support. Um. Going forward we're going to be able to do firm more updates through our sinc software so that the I t manager can manage the entire world through one painted glass and one desktop and see who has what firmware, who needs to be updated the manageability. So there's kind of two prongs to these, to the four business products. One is we want to the end user, the person using the equipment to enjoy it and really love it because it's a tactile response is very personal. The mouse and keyword very personal to everybody using them. But then, on the other hand, we also have to make this fit in an enterprise environment on a global scale. So we want it to be manageable. We want to reduce I t service tickets. We want people to just have products at work and don't fail them Um and then when it is time to do a firmware update, the I t department can decide should we put should out or should we wait till the next one, because there are a number of enterprises that are current model minus one or two. They don't want to be first to go right. So so there's a little bit of that out there. So again we're addressing to customers when we sell these products. We're addressing the I t department and the Security Department and then we're addressing the end user who's actually using but I t departments can test the product, decide that this is what they're gonna be make part of their curated selection and then they can, you know, source them in different languages around the around the world and uh and roll them out to the entire workforce. Yeah, and Um, uh, previous conversation kind of preparing for this call and this interview today, you mentioned the stat that you can achieve more productivity with a mouse and a keyboard than just using your you know, what's basically was built into your laptop, you know, the the keyboard there that is off center, and the the you know, the track pad. That's uh, isn't always the easiest to use. That's that's...

...a big number. That's a big jump, right. Yeah, the way I look at this is, you know, some track pads have come a long way, right, and depending on what type of laptop you're using, the track pad maybe better or worse, right. Um, but I look at the track pad as a consumption vehicle. Right. So if I'm kind of leaning back and relaxing and serving on my laptop, the track pads probably just fine. But if my boss calls me while I'm leaning back doing that, you know, youtube videos and watching cats and stuff like that, uh, if my boss calls and says hey, I need this report, I'm gonna need a mouse because I'm gonna have excel open and I'm going to start, you know, really moving around my computer quickly, and I just don't seem to be able to do that, is quickly on a track pad. I know some people claim to be really fast on track pads, but, Um, you know, things like right clicking, copy paste, you know, all the features that we have on our mice really do increase that productivity absolutely well. Um, as we start to uh to wrap up our episode, we always ask our guests the same, same final question, and that's a challenging one because, you know, nobody has a crystal ball, but if you have a crystal ball, if you were too, where do you see technology going in the next year? Yeah, that's a tough one. Like we we mentioned before the call, that's a tough call. Um, in terms of Logitech and where we're going, I see, Um, logical moving into the future. That's going to be the future of our our connectivity. I see Bluetooth and USBC. Those are those are big things that are they're hitting on us, that we're addressing. I think biometrics are another one that are that are coming. And then, of course, you know, the robots are going to take over exactly. That's why we need the biometrics. They don't have finger fingerprints, so for listeners who want to find out more about what we talked about today. How can they reach out? UH,...

...they can go to Logitech dot com and then go to our business section and all of these products and there there's a lot of great information on our website. Um, like we mentioned the wellness tips, there's inside each one of those items we talked about. There's a bunch more so, Um, and we actually have a configurator so you can fill a lout, a few questions like what sizes your hand, small, medium, a little large, and then it will recommend a mouse for you. or He'll ask you some questions and then it will make some recommendations. So there's a lot of fun stuff on our website and really great information. Excellent. Well Mark, I really appreciate your time and insight and, uh, thank you so much for joining me, thanks for having me, and thank you, listeners, for tuning in and subscribing to B two B tech talk with Ingram micro. If you like this episode or have a question, please join the discussion on twitter with the Hashtag B two B Tech Talk. Until next time, I'm Shelby Skat Hawk. You've been listening to B two B tech talk with Ingram micro. This episode was sponsored by Ingram Micro's a magic next B two B tech talk is a joint production with sweet fish media and Ingram micro. Ingram micro production handled by Laura Burton and Christine Fan. To not miss an episode, subscribe today on your favorite podcast platform.

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