B2B Tech Talk with Ingram Micro
B2B Tech Talk with Ingram Micro

Episode · 3 years ago

Why You Should Attend Ingram Micro’s ONE Event

ABOUT THIS EPISODE

No matter how much the tech world evolves, as humans, we will always need relationships. 

Even as an IT service provider, Ingram Micro recognizes the value of face-to-face interaction. Talking to someone over email or even video conference does not have the same magnitude as in-person. 

That’s why Ingram Micro established the ONE Event

Ingram Micro’s Director of Event Marketing & Partner Communities, Holly Niedzielski, sits down with us to answer all our questions about this one-of-a-kind conference. In this episode, we cover the value of relationships in business, the power of live working solutions, and more. 

Follow Holly Niedzielski on LinkedIn. 

More information about Ingram Micro ONE here 

 

You're listening to be tob tech talk with Ingram Micro, the place to learn about new technology and technological advances before they become mainstream. This podcast is sponsored by dealing. Technology make your home smarter, safer and truly seamless. Let's get into it. Welcome to be to be tech talk with Ingram micro. I'm your host, carry Roberts, and our guest today is hall Najelski, the Director of event marketing, partner communities and programs at Ingram micro. As a twenty three year veteran at Ingram micro, holly leads the strategy of Ingram Micros one event, which is Ingram micros first worldwide multi channel event. Welcome Holly, thank you for being here. Hi, Carrie, thanks for having me today. So we are going to be talking today, all things, about this one event and I would love for you to start us off with how did it begin and what was the vision for it? Yeah, so...

...this is something that is a you mentioned in my bio. I've been with Ingram for a long time in and event strategy was something that's always been part of my responsibility. We do a lot of eventsity ingram micro. Upwards a fifteen hundred a year and looking at the different events that we had, there's a lot of commonalities along with that, and one of the things we thought about is what is common and what do we want are sell our partners to know, as well as our industry, we wanted to be able to bring together in grom being the biggest distributor in the world and the largest and has the most breast and depth. We wanted to be able to show what our power of ing Rom Micro was, and what better way to do that with showing the ecosystem of Ingram micro through a facetoface event. And in a digital world today, where everybody is online and doing things remotely, why do you feel it's important for people to participate in live, in person events? Yeah,...

...and that's a great question, right, because you would think we would probably be going more digital events and things that people could do on trains and buses and in their offices. And while they have still holds true. The facts of the matter is people buy from people and people need relationships and personal connections and they want to feel comfortable when they're buying from a distributor or their partner or the vendor, but they're meeting other solution providers that are in their areas of expertise. They want to make sure that they're looking them in the eye, they're shaking their hands, they're building a personal relationship with them which will then continue business later and even in the digital world. That that is not going to change and we found that even more and more important as we get less and less away from humor and human interaction. Yeah, it makes a complete difference and I think it's great. You know, when you're interacting with people online or on the phone or a podcast and you get to see them in person, it just creates a whole nother level of interaction, which is Great. Do you personally have any stories of interest that you'd love to...

...share from previous one events that you think are great? Yes, absolutely so. I have quite quite a few. We started these in two thousand and fourteen and which really been very interesting to see how they started in the beginning. Our very first one event was the first time that we actually put together a real working solution, and what I mean by that is we took you know, in a ball room of Las Vegas, or actually with New Orleans. We put together a store. It was a bakery. We put together a classroom, we put together a hotel room and able to show in real life what the front end of these solutions were and what the back end was. So as a solution provider or a vendor, I could see where my expertise would play and what was really cool. There is one that we did which was a school, which was a classroom, and one of our reseller...

...partners was looking in the classroom and he's looking at all the technology and he says, okay, well, I sell that server and I sell that Monitor, I sell that keyboard. I can see the software and he's playing with like the desks and the chairs and he's pulling the desk up and putting it down and he's looking at it very intently. He said, I never realized how much business I was leading on the table able. I'm looking at it from a technology standpoint. I wasn't looking at it that I could bring the whole solution to the school. I can sell them these desks in these chairs and the Ergonomic, you know, things that they need. And thank you for showing me that, because I was leaving all that business on the table. And that with our very first event. And then we knew we had something really special there. Yeah, I think you know, the ability to physically see something and be in it. It helps tremendously because, like you said, you can see all the moving pieces of what works what's missing. So it's great branding for for your company as well. Absolutely, You're absolutely...

...right. And I'll say the other thing too that has been really incredible is now, since two thousand and fourteen, we've expanded our one event into four different regions globally. So it started in North America and then we have since gone into the Latin America region. I just came back last Friday from Singapore, where the Apac region had their second annual one event, and earlier this summer I was in Madrid where the EMEA region was having their very first one event. So you can see the success in these events that are resellers are seeing, that Ingram obviously is seeing, as well as our vendor partners, and they're now all the different regions are able to experience the power of one. Hey everyone, we hope you're enjoying this episode of BB Tech Talk With Ingram micro. Let's pause for a moment to recognize our sponsor. Dealing system ups our network speed slowing you down or security risks top of mind. Talk With dealingk systems, leverage award winning products and deployed networks that are second to...

...none, with De Link, wireless surveillance and switching solutions. Contact Ashley Ruggerio at Ingram Micro today. That's Ashley as HL Ey Dot Rugerio. Are you GG ER IO at Ingram microcom? Also, before we jump straight back into today's episode, we wanted to let you know about one of the industry's most important events, Ingram micros one, two thousand and nineteen event on November eighteen through November twenty one at the Gay Lord Rockies Convention Center. One is your chance to experience what's new and exciting insecurity, Iot, cloud and more. Also, you'll be able to network with other businesses, industry experts, Ingram micro associates and our vendor partners. Contact your Ingram Micro representative for details on how to register today. All right, let's get back to the show. How does angram micro decide where to host these events? A lot of different...

...things come into play. First of all, it's it's really where we going to be able to maximize the space and give the customer the experience that we want them to have. So it all starts in the customer journey. We want to make sure that the space is canduce of to these live working solutions. As you can imagine, it takes a lot of space. We also want it to be somewhere where it's interesting for our resellers to go. They want to go there, they want to take a week and four, four or five days away from their businesses and their families. The other thing is we want to make sure that's in an area where the majority of the people is easy to get to and it's also something that, you know, there's other things around the conference that gives them the ability to witness and learn different things about different areas of the United States as well. So we want to go to interesting places to make sure that they're, you know, not only enjoying their time professionally, but also have a little bit of time personally as well. And you said you've been doing this event since two thousand and fourteen.

What are some of the things that you have learned in the last five years to make this event better every single time? I will say one of the things that we learned the most was there's the technology side of what Ingram micro does. The other thing that Ingram is really great at helping our reseller partners do is take operating costs out of their businesses. So you wouldn't necessarily think, or many wouldn't think, that a distributor who distributes, you know, products and services in the IT market is somebody that can help a business owner take costs out of their business. But we do that and we do that in ways by educating on sales and compensation and how do you have a really, you know, good balance sheet and what are some ace hr challenges and how can we help you, you know, be a subject matter expert in that field, and how do we help you increase your pipeline so you're selling more you know failed and it's not just about technology. So it was really something that we had learned, that our partners needed and it was something...

...that we offered and could offer either through Ingram's expertise as a large company, or even bringing in consultants to help them do that. And as we've progressed throughout the one events, I don't want to say it's less about technology, because we always want to be the cutting edge of technology and show our customers what the road map is for technology. So they're thinking ahead, but we also learned that just as equally as important is that business acumen that they so deperately need in want as well. I love that. I love that Inger Micro is constantly providing the education piece with the technology as well. If somebody is looking to attend, what would you say makes the one event different? Who should be attending and why should they go? Good question. So one of the things that was really interesting this year I had the opportunity to have some conversations with IDC and we were talking about what makes a multi vendor event...

...interesting and why do our partners, who go to a lot of events a year or have to make a choice of what events a year, what makes them really want to make sure that they attend ingrams? And what IDC was saying was that events in general are going down, going down in and attendance, and people are having making less of them, while we are actually going the other way. So, for an example, over to date globally we've had over twenty five hundred unique partners that have attended our one event, and so our numbers are going up. And why is that? I will say the things that people do not want to miss is that live working solution. For an example, this year we are going to be doing what we're calling X as a service, which is going to allow our partners to see everything that anger micro and our vendor partners can put together to make it as a service, and we're going to do that in an environment of a coffee shop.

So I don't want to tell too too much more because I want to create the suspense that people will come and see it. But the other thing is is that we are one stop shop, so you don't have to go to other conferences. All the vendor conferences that you probably would have gone to are going to be at the one event and we're able to bring that all into one stop shop. And there's obviously no mystery on why we have that name right. Yeah, no, I think that's that's incredible. So where can people learn more and can you give us the dates of what it's happening and how they can register? Yeah, absolutely, so we are going to be in the Denver Gay Lord Rockies on November eighteen to twenty one of this year. The Gay Lord Rockies is a brand new, proper pretty it just opened late last year. So it's not even a year old yet and it's incredible. You'll get to overlook the mountains of Denver and you can go to one at Ingram microcom and every there's everyone on my team is managing that email...

...box. Registration will be open and is open by the time you're all listening to this, and your Ingram microl sales rep will be able to help you to get get an invitation to that, if you haven't already received one, so that you can get involved into one of them. And my final question for you, Holly, is where do you see technology going within the next year? Carry I always love it when somebody asks a marketer about technology trends, so thank you for asking that. Here's what I see in a couple different areas, doing some research and understanding with the futures bringing for AI and block chain. By two thousand and twenty one AI is going to be in seventy five percent of our commercial apps, so that's something we're definitely hedging our bets on and with that wraps around a whole bunch of other technologies such as cloud and data and Iot. So it's definitely something that we, add Ingram,...

...are making sure that we have business units around and marketing programs to support. And then, lastly, in the digital economy we need more and more people to be able to to connect and in order to move from a single economy to a connected economy. They can't do it all alone. So will it's not necessarily technologically driven. It's how to thrive in the ecosystem that we're in and partners, are reseller partners are going to have to partner with each other to put together the software systems and computer hardware and software solutions that the end users are demanding, because they can't do it alone. So the best part is the Ingram Micros here to help them do all of that perfect well. Thank you so much, holly, for sharing the background of this, what's coming and your excitement for it all. Well, thank you, carry I really appreciate it. If you like this episode or have a question,...

...join the discussion on twitter at Ingram Tech Soul with the Hashtag be to be tech talk. Thank you for tuning in and subscribing to be to be tech talk with Ingram micro. You've been listening to be tob tech talk with Ingram Micro, posted by Carrie Roberts and sponsored by dealing technology be tob tech talk is a joint production by sweetfish media and Ingram micro. Ingram micro production handled by Laura Burton and Christine Fan. To not miss an episode, subscribe today in your favorite podcast platform.

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