B2B Tech Talk with Ingram Micro
B2B Tech Talk with Ingram Micro

Episode · 6 months ago

Ethernet Switching for Enterprise Data Centers

ABOUT THIS EPISODE

When it comes to data center expansion and cloud migration, NVIDIA Spectrum Switches might be exactly what you need.

Shelby Skrhak speaks with Jeff Shao, Director of Ethernet Alliances, and Bill Webb, Director of Ethernet Switching - Americas, both with NVIDIA, about:

- The three pillars of data center expansion

- Why NVIDIA Ethernet Storage Fabric is important to modern data centers

- Joint solutions through NVIDIA’s ecosystem of partners

To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk

Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts, or Stitcher. Or, tune in on our website.

You're listening to B2B tech talk with ingram micro the place to learn about new technology and technological advances before they become mainstream. This podcast is sponsored by ingram Micro's. Imagine next. It's not about the destination, it's about going someplace you never thought possible. Go to imagine next dot ingram micro dot com. To find out more. Let's get into it. Welcome to B two B tech talk with ingram Micro. I'm your host Shelby skirt Hawk and our guest today a Jeff xiao. Director of ethernet alliances and Bill Webb. Director of ethernet switching for the Americas, both of NVIDIA. Jeff and Bill. Welcome back to the show. Yes, um you know, great to be back. Yeah. Thanks for having me back. Excellent. Well, you know, today we are continuing the conversation about ethernet switching for enterprise data center. So let's start with data center expansion and cloud migration, which you know, really does become inevitable for most enterprises. So, Bill, how do in video spectrum switches facilitate this expansion of the data center infrastructure? Yeah, thanks for asking. Shelby. And to answer that, you know, just as a reminder, you know, last time we talked about the software defined and hardware accelerated data center. And this is because today's applications are now virtualized with microservices that are spread across the entire data center and then data centers are built with special hardware accelerated platforms, leveraging in video gpu s that's critical for accelerating ai and data science as well as DPS which accelerate the movement of data in and out of servers. And really ultimately this means that the data center is now the new unit of compute and because of that, the network is really critical to the modern data center and this is where our invidious Spectrums which has come in um in fact, thousands of customers have chosen or solution for the enterprise cloud and our switches are...

...perfect for really any sized network, you know, anywhere from a half rack of um hyper converge servers to hundreds or even tens of thousands of servers. It all all can be built with our our Spectrum switches as the building blocks. Um, and in that, you know, how do we facilitate the expansion of these data centers? It's really around three main pillars. Okay. The first one is operational efficiency. The software in our switches is cumulus Lennox and it's really great for automation. So our customers can use the same Lennox based automation and monitoring that they used today, both for their on prem deployment and also in the cloud. We have what we call our digital twins environment, which is a fully simulated replica of our customers production network. So, so our customers can actually develop their automation in this digital twin environment fully validated Prior to being rolled out in the production network and then use the same automation tools. Actually roll it out, this accelerates deployment of the network and also prevents, you know, problems that occur sometimes when when people fat finger configurations, that's our first pillar. The second one is hardware efficiency. We've been building you know high performance networks for over 20 years. We have best in class you know hardware for for the modern data center. And this is critical if you look at the traffic patterns in the modern data center it's critical to keep up with the demands and and really get the most out of your investment. And the last pillar is what we call, you know our visibility and telemetry. We're really focused on accelerating mean time to resolution. This means you know when the network engineer gets a call that there's something wrong, they can you know with our technology actually get instant you know root cause information about what's wrong. So so that means the network engineer gets their nights or the weekends back right And I think that that's great for everyone. Yeah I think we had talked about this on a previous episode uh you know my husband you know works in I. T. And and you...

...know was part of a small kind of he was the swiss army knife. So he did a little bit of everything. But he was that one that got that call in the middle of the night when you know when he had to go out to the data center and reset something and you're right, you know being able to have that peace of mind is a huge selling point and something that I think should definitely be emphasized there. Absolutely well so another migration and data centers is the convergence of storage and compute fabrics. So we've heard a lot about ethernet storage fabric but Jeff, can you tell us about, I mean I guess specifically what is either net storage fabric and why is it important for modern data centers in the cloud? Yeah, great. Thanks for asking. I think we talked about technology advances and market trends in enterprise data center and cloud infrastructure. Like you mentioned with the rapid expansion of data and the changes in the computing models that consume the data. The data infrastructures are moved to the scale out architecture and further to the converged architecture. Just as you mentioned, where storage and compute fabrics come into one. So that leads to the adoption of ethernet storage fabric. Before we talk about ethernet story fabric, let's first look at what's happening to storage in data centers. So in today's data centers, big monolithic story systems are being replaced by desegregated scale out network storage where storage in a cluster of servers is put to service applications in a much more agile scalable and cost effective way since data is now distributed, there are a lot of data movements between storage servers and between storage and compute servers. So for better understanding, let's look a little closer about these data movements And first because of the sheer volume of storage and now data is stored in a tiered storage, current frequently accessed data is stored in primary storage and less frequently accessed data in secondary storage. So...

...data is moved between primary and secondary storage for access ike Iving and recovery. And secondly applications or compute jobs need to be met with data in the ideal scenario. A compute job accesses data locally on the same server for best performance. However, because of large data set and virtualized or containerized applications and this is not often the case. So data need to be moved to the compute job over the network or the compute job moved to the data. Therefore, to improve efficiency, we converge computing storage in the same rack or even on the same server. So that's the convergence we, you know, we talk about and that leads to the converged and hyper converged infrastructure. Still in such a converged or hyper converged infrastructure, we often have applications serviced by a group of service and resulting data movements between this service. So these data movements between storage, service or storage and compute service in the converged infrastructure is called East west Traffic, for which network performance is very critical. So at the same time, we all know that story servers become much faster. Thanks to new storage media such as only a mere flash applications also become much more data and performance intensive, for example, large databases, big data analytics and machine learning. So all these require a high bandwidth and low latency storage network for data transfer in order to avoid starved computer servers idle story servers and degraded application performance. So to summarize what we need now is a single unified storage network that can support all data types and applications and provide high performance to maximize the capability of storage and computer service. And also this storage network needs to be highly scalable, reliable and ultimately for data...

...expansion and open security software defined to support data center and cloud services. So these requirements fit precisely the profile of ethernet networking. So even that supports storage of all data types and most applications run on internet. The internet also has high performance, it supports speeds from one gig to 400 get today and soon will also support 800 gig with advanced protocols such as our DNA over converged ethernet further accelerating data transfers. Also, Internet is an open standard supported by a lot of vendors and used ubiquitously in data centers. So it really provide customer choices and cost efficiency. So this ethernet storage network in a leaf spying architecture is what we call ethernet story fabric or Yes, that's insured. So in the leaf spine architecture there are two layers of switch is a layer of leaf switches in the racks providing silver connectivity and the upper layer of spine switches connecting those racks and to the external network. So only to this simple scalable architecture. So yes, it is the fastest and most efficient way to network storage. So we have talked quite a bit, just remember that sF is the data center storage network, that is simple, high performing, open and easy to scale integrated and ultimate. Just to clarify, you use the term converged infrastructure or hyper converged infrastructure, is there a difference between those? Yes. So typically for converged architecture you have computing story servers in the same wreck, but they still have a separate, you have dedicated service just to compute jobs and you have dedicated service to service storage and hyper converge is that, you know, you have the common server and they can purpose to compute all storage. So basically you have the same survey in Iraq and but they just gonna be repurposed for...

...computer storage depend on the demand. So, bill when we talk about these E S F, can you expand on in videos, ethernet storage fabric solution? Absolutely. With ethernet storage fabrics, you really need sF capable switch and not every data center switch meets the requirements of E S F. A lot of people go in and they might try to use the existing switching they have today, but it's just not ready. You may not have the speeds may not have the performance, it may not have the ability to automate. Right. So if you look at our our switching solutions, you know, our switches are really purpose built for E S F. You know, we meet all the performance demands of modern storage. In addition, if you look at our switch portfolio, you know, some of our switches have really unique form factors including our half rack unit switches, what's really important, you know, a lot of people will go build out a storage cluster which are not inexpensive but at the same time they'll try to use traditional networking with it, which itself is not inexpensive. Our unique form factor is actually provides switches that are the right poor count for for a new storage cluster. So this provides some cost optimization to the storage cluster but also get all the performance and meet all the other requirements of SF. And what's really nice about RSF solution is, you know, our switches and the technology behind it is really the same that we use for our, you know, massive scale out data centers. It's the same building blocks to build you no es f fabric for for storage scaling to an entire data center, some other aspects of the RSF solution, our integration, the ability to automate provisioning going from, you know, the hyper converged storage system into the network. This means that the network becomes kind of invisible to the the operator of the storage cluster, which makes their life a lot easier. It also means that, you know, we work closely with the storage partners for this integration and also we build reference...

...architectures with with a lot of our storage partners, which means our customers are getting, you know, a proven solution from us and at the same time, I talk about invisible networking but we also provide a high level of visibility which I was talking about earlier. And in fact we include some you know, troubleshooting capabilities which are help very much in the storage networking in particular, Jeff just mentioned, you know, already made or converged ethernet, this is a critical technology to help accelerate, you know, next gen storage like envy me over fabrics and GPU direct storage are switches have great performance for for these environments. But you know, our troubleshooting actually has already may over converged ethernet specific features. So, you know, as our customers deploy Rocky or DNA over converged ethernet, we make it very easy to both, you know, configure it and also troubleshooting so customers can go with us for sF both for today's storage technology and be future proof, both in performance capabilities and speeds for for you know tomorrow's storage technology as well. Well definitely, you know, we we see and we have more and more customers using a video networking with data with various data center solutions. But Jeff, can you share with us kind of your ecosystem partners and maybe highlights some joint solutions that that you've seen in place. Yeah, so just like Bill talked about the media provides purpose build networking solution for ethernet storage fabric. In fact our entry and software defined how accelerated network solutions are widely used in all industries. So we have built a very broad ecosystem with leading data center and cloud solution providers from several Williams story systems and software vendors, software defined networking and security solution providers and solution providers, you know, focused on specific verticals such as financial health care or in the...

...gas meaning payments just to name a few. So of course our broad ecosystem also includes our customers in various industries and also our channel partners such as in Grand Micro. So here are some examples. We are working with all leading storage partners in block file object story systems, leveraging the high performance and media sf. Our story partners have delivered record breaking performance in various data center applications such as orders of magnitude, higher transactions per second in databases, much faster parallel files processing in file systems, accelerated ingestion, E T L in data warehousing and RTO appeal reduction in disaster recovery. So we're also working with all leading hyper converged infrastructure solution providers such as VM ware, Nutanix Microsoft zero H Ci partners to provide a simple unified network for all workloads on these H Ci platforms from end user computing such as virtual desktop and unified communications. Business critical databases, large data or big data analytics and each cloud computing. So our network solutions are also purpose built for high performance computing and Ai machine learning. So we have published reference architectures with Netapp pure storage, vast data and other partners. So these reference architectures enable customers to fast build the ai machine learning platforms With the media TJX 100 systems. And lastly, video spectrum switches are also used as underlying hardware platforms for software defined networking and security and network management solutions. The special switches provide unique advantages in ultra low latency program ability, advanced network dynamics and more. By leveraging. These unique capabilities...

...are partners and media are delivering integrated and cost effective solutions to our data center customers. Remember a video and our ecosystem partners continue bringing innovation to cloud scale efficiency and cloud scale efficiency to our customers and channel partners. So all of these enable our Channel partners to better sell support and service their customers with the market leading highly differentiated solutions. So for those listeners that are are looking at all these options and and might need first off some guidance, I mean to to understand kind of what what situation, what their infrastructure looks like and maybe what would best fit, you know, their industry, their latency needs. How can our partners work with you bill? Great question. I think a lot of the listeners um, you know, our channel partners likely have storage partners as well who we work with. Right? So probably the easiest way to get going is, you know, let's potentially look at providing intense solutions to our customers together. That's probably the first thing that we can look at. You know, the other part of it is we have a full channel team that's ready to work with you, you know, for full, you know, enablement. So if you get in contact with your ingram rap, you know, they will contact, they will get you in contact with an NVIDIA channel rep in your territory and we can do a lot of different things. We can provide, you know, training both technical and sales training, we can get you plugged into our portal and all of our partner programs and you know, provide full sales enablement for you. And that goes, you know, both working with storage partners and in general, just you know, standard little an ethernet switching for for the data center, thank you Bill and that helps to be able to have that resource there for listeners that want to find out more, maybe they want to dive in a little bit deeper and do some more research Jeff, can you share how...

...our listeners can find out more about what we talked about today. Right? So first of all, you know, become a media partner so that you can have access to not only the latest and greatest, you know, solutions, but also the first class professional services and support like Bill said, so we have a partner proto so once you become signed up to become a partner, you have access to a lot of resources, you know, product asset sales tools, training material and also plus a various level of professional services, so that will truly make both pre sales and post sales easy for you and also, you know, like we mentioned, we have a broad equal system so once you become part of the media ecosystem and then you have access to you know, a comprehensive go to market kids, you know with you know, a media and ecosystem partners are jointly developed so that you can leverage these assets and use that for your own marketing campaign and promotional events and better get the best ally for your marketing activities. I think this is just a better together you know, with the media and our partners. So we look forward to have you as part of our ecosystem and working with you for the success and lastly, you know, we are three weeks away from a Media Gtc. So yeah, come join a Media Gtc and meet with us and we have a track on data center infrastructure where you can learn more about the media solution and our solution with our partners and here we can discuss a lot more about how we can help you and work with you on to for our joint successes. When does GTC take place? It's from November or 5th to 8th. Fantastic. Well Jeff and Bill, thank you so much for joining us back on the show and sharing all of your insight. Thank you Yeah, thanks a lot and she'll be for having us back and the full...

...discussion and thank you listeners for tuning in and subscribing to B two B tech talk with ingram micro if you like this episode or have a question, please join the discussion on twitter with the hashtag B two B tech talk. Until next time I'm Shelby scare hawk. You've been listening to B two B Tech Talk with Anger Micro. This episode was sponsored by ingram Micro's. Imagine Next B two B Tech Talk is a joint production with Sweet Fish Media and Anger Micro, ingram Micro production handled by Laura Burton and Christine fan. To not miss an episode. Subscribe today on your favorite podcast platform. Mhm.

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