B2B Tech Talk with Ingram Micro
B2B Tech Talk with Ingram Micro

Episode · 3 months ago

How Brother Supports The Way Work Now Works | President's Club Series

ABOUT THIS EPISODE

The way we work now is different and whether your workforce is at home, in the office, or hybrid, it’s time to optimize your print environment for this new reality.

Shelby Skrhak speaks with Jennifer Smith, Senior Manager of Channel Marketing US Distribution for Brother, about:

- Challenges companies faced during work environment transitions

- Product solutions from Brother

- How these devices support a safe work environment

- How Brother helps companies assess their needs

For more information, contact John Haberman, Solutions Sales Executive for Ingram Micro (john.haberman@ingrammicro.com).

To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk
Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts, or Stitcher. Or, tune in on our website. 

You're listening to B to B Tech talkwith ingram Micro. The place to learn about new technology and technologicaladvances before they become mainstream. This podcast is sponsored by ingramMicro's Presidents Club where winners are made. All right, let's get into theshow. Welcome to B to B Tech Talk with ingram Micro. I'm your host Shelbyscare hawk. And our guest today is jennifer smith, senior manager ofchannel marketing, us distribution for Brother Jennifer. Welcome. Hi Shelby.So glad to be talking to you and thanks for having me today, of course. Well,you know, today we're talking about how work now works. It's of course aworkplace that looks very different from two years ago. So jennifer goingback to the beginning of the pandemic,...

...what were the initial challenges thatyou heard from businesses to transition an entire workforce to work from home,wow. You know Shelby, there were so many challenges Companies were facedwith. The biggest challenge I would say was home office equipment. So eachemployee now have the same access to the equipment at home as when they werein the office. Things like computer keyboards, laptops, monitors, printers,scanners and even web camps for all the virtual calls and meetings. Productshortages caused even another challenge, Shelby because workers were now at homeand they had a way to receive their equipment. I remember one of my brothercolleagues telling me about how the web can be ordered online, took threemonths to ship to him. His built in webcam on his laptop was not clear. Sothat's why he had to order a standalone webcam. He always looked like he was ina fog when he was on calls. It was, it was hilarious would always pick upabout that definitely. You know I I...

...think we all remember those those earlydays. If you didn't already have a good work from home set up already set up,you were really hurting their while. So now, you know, a year and a half later.What different challenges are companies facing for both in office and remoteworkers? Well first you don't have to wait now three months for a webcam.Exactly. However there are different challenges now Shelby many companieshave redesigned their office space for the new reality of social distancing,prominent safety signage on the walls and on the floor and when it comes toprint devices. The large A three copiers are not conducive to this newreality of social distancing. So companies need to space out printingdevices and even create additional printing pot areas to assign to asmaller number of employees. And a more long term approach is for more agileoffice space to support the...

...transformation of the office from aplace where people spend their day working to a place where workers nowvisit occasionally to collaborate and meet with clients. Also, companies nowhave permanent remote workers workers who now have to be in the office allthe time and then a hybrid approach of some workers who come in the officesome days and work remotely the other days. This is causing a challenge forscheduling office vendor events because all the workers are not in the officeat the same time anymore as for remote workers. The challenge here ismaintaining cybersecurity, employers need to pay extra attention to securingthe technology. Their remote works workforce is using the covid pandemic.Had provided plenty of new opportunities for cybercriminals toexploit unsecured technology systems, overworked information technology staffand employees who are working from home. All of those things are are issues thatwill keep a lot of I. T. Professionals...

...and upper management up at nightbecause there's a lot of challenges there. So of course no office has a onesize fits all solution but I'm wondering if you can give us someinsight into how those offices are setting themselves up differently. Imean you mentioned this hybrid model people aren't all at the same time inthe office the printer systems all of those things and I guess can we go overwhat product solutions that brother is providing? Sure. Well first like Imentioned many companies have had to retrofit their offices with newfurniture where it's spaced out now to ensure social distancing and keepemployees safe. Conference rooms Shelby are now outfitted with the latest webconferencing equipment and technology to support all workers remotely oncalls for virtual meetings. Many offices have communal printers werelarge. A three copiers in their office where workers can gather freely, chatwith one another and pick up their...

...print job while shuffling through theother person's print jobs. But now employers should consider one of twoscenarios for their office space printers on all deaths. So eachemployee is only in contact with their device or printing pods with theappropriate number and type of devices within close proximity to work groups,which is a decentralized or balanced deployment approach, reduce contactsbetween colleagues is imperative now to ensure a safe and social distancingenvironment and also reduce contact with the device. Brother recommends thebrother workhorse series portfolio of channel protected a four that's letterlegal printers and all in once these robust powerful devices even offerfeatures to help minimize contact with the device. These features include prejob release, the accompanied badges or mobile phones, workflows, shortcuts andremote management configuration. The Brother work or series products alsooffer a low total cost of ownership, a...

...smaller, more compact footprintcompared to large copiers and even triple triple layer security. I want totouch on these suggestions for kind of a smaller printer groups. I think asprofessionals come back into the office, they may be expecting kind of abusiness as usual approach and I think maybe some management may be guilty ofof kind of getting stuck into that. Well, you know, this is we're justgoing to go back to normal I guess. Could you, could you speak to some ofthose suggestions like you said that that brothers making to really make itthe safest possible office scenario and avoid some of these communal areas thatonce were the proverbial office cooler. So as I mentioned and touched on, youknow some of those features that help minimize contact with the device. Right?So you can use your mobile phone. There's a brother I print scan app.That's a great app to use use your...

...mobile device to print to the printeror scan from the all in one device. So you can use that as well. As Imentioned, a print job release which is great which uses near fieldcommunications to help and it's on a badge to help with not only networkauthentication but again you're using the badge to make contact with thecontrol panel, not your fingers. So those are really great features of thebrother workforce products offer that can really help companies ensure socialdistancing efforts and keep employees safe now. And Exactly. Yeah. Well whatabout companies that really don't know what product solution they need whenevaluating this. What questions should they be asking on what answers orinformation about their specific needs in their office do they need? WellShelby, this is where brother authorized resellers come into play.This is a great opportunity for them to meet with their customers using aconsultative approach where they first...

...assess their customers, printingdevices in their office environment questions to ask their customersinclude the following. How many employees do you have in the office.What is the average employee or group size And the company now, what are thecolor versus monochrome print volumes in each department? And how do theyvary? How many A three and a four printing devices do you have now? Andwhere are they located? Then speak to the suggested changes for their officeenvironment. Less employees now assigned to each printer Pod Brothersrecommending for now shall be pre pandemic. We were recommending 15workers to a printing pod. Now we're saying four which will, you know, mostlikely will will mean recommending more printers and all in ones. Right?Because if you're signing less people to printing prods or printing devicesright, you're gonna need to purchase more printers and all I want. And thelocation of the print devices is key. And how they need to be close to theworkers in these dedicated areas. Well...

...having this type of assessment is vitaland these assessments need to take place depending on what your specificworkplace looks like. So can you speak more about how Brother can helpcompanies with these assessments and what does that process look like? Yes.You know Shelby assessments have now become necessary for employers. Youknow, pre coat of pre covid. It was Yes. Some of them may think of reassessingtheir point environments every couple years. Right. But now it's a necessityfor employers to help ensure social distancing and keep their employeessafe. I can't emphasize and say that enough. Brother has a managed printservices assessment team and that's where Brother comes into play to thisteam is more than happy and willing to collaborate with Brother authorizedresellers to help with their customers. The end users with these assessments sothey're not on their own are Brothers...

...resellers are not their own. And thenthe Brother resellers customers are not on the role. They can go on site. Ourteam can go on site to the reseller customers location map out the physicallocation of each print device and even interview employees as to theirprinting needs and current processes. In addition to providing that visualunderstanding of where the devices are located. This team will also providerecommendations to help reduce costs, improve processes and standardizedoperations. Additionally help identify other opportunities regarding documentbased solutions from secure scan and capture to document storage andretrieval. There's a lot there to consider and it's great to know thatthat companies aren't alone and neither are brother resellers well. So as westart to wrap up this episode, we ask everybody on here on the on the showkind of the same question and I love the variety that we hear. So where fromyour standpoint do you see technology...

...going in the next year? Yeah, goodquestion. It's three words shall be managed print services, the managedprint services or what we call mps in this industry. The market growth formanaged print services is attributed to the rising need for the reduction ofhardware and consumables costs. Companies are looking closer atmanagement solutions And the managed print services market is expected toregister a compound annual growth rate of approximately 9% this year through2026. And in dollars for just 2021, This equates to over $6 billion. Mostsmall and medium businesses are looking for ways to improve their productivityand cut costs and taking a closer look at the way they handle documents is agood place to start our workhorse...

...serious products, printers and all inones are the right fit for mps solutions for these customers and areauthorized resellers. It's the right time to go after this business rightnow. This is truly the technology and growth area within this industry rightnow you know with our printers and all in ones and for our authorizedresellers. Great opportunity. Well that's what you want to hear. You wantto hear that there is a lot of growth and there is a lot of opportunity therefor for everybody involved for people that have more questions about what wetalked about today. How can they reach out? So to find out more about what wetalked about today and I'm a talker. I can talk a whole lot more and I didtalk a lot but we have more, so much more for great information on on thistopic. So many great materials for authorized resellers to you send out totheir customers, try to generate some interest they can reach out to johnHaberman. He's the solutions sales...

...executive for ingram micro and hisemail address Shelby is john dot Haberman at ingram micro dot com.That's john dot Haberman at ingram micro dot com with one B. All rightthen. Well we really do appreciate all of your insight today. Jennifer, thankyou so much for joining me. Thank you. Shall they really appreciate theopportunity to be on the podcast today and thank you listeners for tuning inand subscribing to be to be tech talk if you like this episode or have aquestion, joined the discussion on twitter with the hashtag B two B techtalk. Until next time I'm Shelby scare talk. You've been listening to B to Btech talk with ingram micro. This episode is sponsored by ingram Micro'sPresidents Club BtB Tech talk is a joint production by Sweet fish mediaand ingram Micro, ingram micro production handled by laura Burton andChristine fan to make sure you never miss an episode. Subscribe today inyour favorite podcast player.

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