B2B Tech Talk with Ingram Micro
B2B Tech Talk with Ingram Micro

Episode · 3 weeks ago

How Intel Is Investing in Cloud Architecture

ABOUT THIS EPISODE

Although you may think of Intel as just a CPU company, the truth is that they have made major investments into cloud computing and have many technologies that you can take advantage of via the cloud.

As more and more data center workloads shift to cloud-based solutions, Intel continues to play a significant role in that industry.

Shelby Skrhak speaks with Peter Tea, Data Center Platform Specialist, and Christopher Creech, Sr. Technical Account Manager, both of Intel, about:

  • What Intel is doing with data centers today
  • How Intel is data center agnostic for cloud, on-prem and hybrid
  • The strategy of Intel’s cloud architecture
  • How Intel is uniquely suited for the data center market 

For more information, contact Christopher (christopher.creech@ingrammicro.com) or visit Intel Cloud Computing.

To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk

Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts, or Stitcher. Or, tune in on our website.

...you're listening to B two B tech talkwith ingram Micro. The place to learn about new technology and technologicaladvances before they become mainstream. This podcast is sponsored by ingramMicro's. Imagine next. It's not about the destination, it's about goingsomeplace you never thought possible. Go to imagine next dot ingram micro dotcom to find out more. Let's get into it. Welcome to B two B tech talk withingram Micro. I'm your host, Shelby skirt talk and our guest today or PeterT data center platform specialists and Christopher Creech, senior Technicalaccount manager both of Intel. Peter welcome and Christopher. Welcome back,thrilled to have you both here today. Thanks, glad to be here. Great to behere. Shall be Well. So today we are talking about Intel's data centerbusiness, but for our listeners who really think of intel as kind of just aCPU company. Peter tell us what is until doing with data centers todayShelby, I think there's two main focuses and then I'll break it down alittle bit overall. We want to deliver best balanced performance. Okay. Andwhat that really means is best workload experience for our customers and thatmeans it goes way beyond just the CPU But the CPU is definitely one of thecornerstones of what we're talking about here. So we'll kind of start withthat and then I'll take you down the path of what else we're doing in thisspace. So, you know, raw CPU performance is always important, butwhat we are really doing now is adding new features into the CPU more thanjust cores and gigahertz and i o it's specific technologies for the directionthat workloads are going in today, giving a few examples. We built insomething called dl boost. Dl boost gives our customers a better aiexperience. Just on the intel, CPU we...

...have also just our most recentannounced products include something called SGX software guard extensionsthat gives you a better hardware level security. And the third example thereis crypto acceleration from intel that really lowers the overhead ofencryption and encryption, which is a key part of security. Now, all thosethree examples are unique to intel. Our competitors are not doing those. Wealso are driving adjacency ease into this space and that's going back towhat I said about balanced performance. You can't just have a fast CPU you'vegot to have the entire server in the entire platform designed to handle theworkload, so we're in tow can add value, we will and we do that on things likeobtain solid state drives. Typically you see those at the cash in tieroctane persistent memory, given larger memory footprint and higher reliability.Then we're doing things like advanced nic cards with things like a D Qadvanced device queuing smart NICS are starting to come out now a reallyinteresting topic and we're helping to drive that. Smart NICS take atraditional ethernet uh nick and adding an F P G A to really accelerate it andallow it to be delivering higher performance. And then we're starting todeliver GPU s, there's a time and a place for GPU, there won't be just oneGPU generically, there'll be different Gps for different workloads. Today wehave a really high performance one for gamers where you can support 100 to 200gamers on a single server with one of our GPU cards and you'll you'll see usexpand their But the real key to all this on top of this is the software And you know, I think this is unknownto a lot of our audience, but Intel...

We've got 15,000 software engineers,15,000 software engineers and they are tuning scaling and optimizing, workingwith the kids to get best performance. To take advantage of those newtechnologies like dl boost I mentioned earlier, we're also in the top threeyear over year of contributor to the open source community. That's veryimportant. And then we drive certain software tools, math, kernel libraries,platforms like open vino. And then we have intel distributions of things likepython and tensorflow that will give you the best experience on our hardware.Finally, I know that's a lot, I just put out there, but I also want to addkind of a new Trend that we're gonna start hearing more about and that's oneapi and that will allow developers and system builders to design under onesoftware platform and run it anywhere, by the way, not just on inteltechnology, but outside of Intel as well. And we think that helpsstandardized software development and lower the cost of it. So all thisequates to balance performance, All this goes way beyond the CPU and that'sa real differentiator from our competition definitely. I mean you've covered a lotthere and uh, you know, there are some significant advancements there. We justdid an episode about obtain and the persistent memory and what a gamechanger that can be Christopher. When we look at the data center business, Idon't know if I'm mixing my metaphors here, but would you say Intel is datacenter agnostic for cloud on prem and hybrid and and if that's true, like howI think that's a good way of putting it shall be. I think that when you thinkabout what intel is doing all those great things that Peter was justtalking to us about that is a...

...technology that exists on the platformwherever you are using it. So if you are going to deploying a system or aplatform locally for an on prem deployment, all that hardware and allthat, all those features are available to you. But if you're looking at apurely in the cloud deployment, we have Intel has worked very closely with themajor cloud providers of the world to ensure that some of those technologiesget passed through to the cloud instances you're purchasing as well. Soif you're looking at amazon you're looking at Azure and you're looking forit and you make sure you are on the proper intel based intel architecturebased instance on those cloud deployments, then you are able to takeadvantage of things like SGX for example are taking advantage of thingslike dl boost and all these other cool things that intel is doing that giveyou this sort of platform advantage, performance advantage and that reallyallows you to then do what you want where you want and that because we'redoing it as much on prime as we are in the cloud hybrid deployments obviouslyworked really well together too and that sort of speaks a little bit too,you know what peter finished with the one api idea. Intel has been sort ofinvested in this sort of idea for a little while that, you know, if youdevelop something on intel hardware, if you develop something on a Xeon CPU youshould be able to take that development, pick it up, put it down into adifferent Xeon architecture, perhaps allowing you to then scale out quite abit more without the code needing to be substantially changed and that's reallyimportant. So doing that development, whether you're doing it in the cloud,whether you're doing it, you know, you have a dev lab that you have to do somework in, but then you move it to the cloud before you're ready to move intoproduction, you know, intel really allows you to be able to move thingsaround that way no matter what it is. You know, there's the capability ofdelivering that through ingram. Micro's cloud marketplace intel and ingram work.I've been working really closely, especially recently, making sure thatwe are working with ingram's cloud team so that all the customers that arelistening to the podcast right now,...

...they have a way of getting to thisuntil technology we're talking about and ingram has the, can be thegatekeepers there that allow everybody in because we through the cloud bluemarketplace can get through all of these things, get these instances toyou and then that of course pairs really nicely with ingram traditionalcomponents business. If you're doing an on prem deployment to, you know, and ifI'm a real quick, just add to that chris, I think you covered that reallywell. Two quick things come to mind, you know, one is, we're offering thebroadest range of choice for our customers, We have the largestecosystem and our customers will reward us with business because they know theyhave choice, be it on prem hybrid in a public cloud or on the edges. It may be.And I think what's really also interesting here is England has theopportunity to deliver, compute wherever the customer wants it, youknow, that CSP says, hey, just put it up in the cloud and kelly m says, hey,just buy a bunch of servers or ingram can really deliver through theirpartners, what's best for the customer. And in many cases it will be more thanone choice. It will be a hybrid version of different platforms. Well, I thinkpeople may not realize how invested intel is in the cloud. So peter can yougive us a kind of a high level strategy for intel's cloud architecture? So it'sa really exciting time in the computer space. And I want to kind of start withthis kind of point. You know, cloud compute is really not unlike on premcompute. You know, there is a real server somewhere that has to bedesigned for a workload and give a great performance and S. L. A. To acustomer. You know, it's not magic up in the cloud, it's real hardware andtechnology. So just like we do on prem, we want to make sure customers havebalanced performance and the best workload experience. So we do a ton ofhardware and software engineering with...

...each of the CSP teams. It's not justabout selling them cps, but it's about taking advantage of some of thefeatures I talked about earlier, the adjacent seas and the overall design.Now, certainly there's some unique design points to how a CSB built outtheir data centers and their offerings and we're doing that hand in hand withthem And that's important that we just had a really interesting inflectionpoint just last spring and that was that now, 50% of our Xeon revenue comesfrom the cloud. So what a great marketplace out there today. And that's,you know, that's what allows us to have, depending on whose data you look at,84-88% of the instances out there in the cloud, our Intel base. And I'lljust close with an example, You know, I talked about hardware and softwareengineering, you know, peter, what does that really mean? Many of us have anAlexa at home, if you ask Alexa a question that is going back to a cloud,that's going back to a whole group of intel based servers. And we worked withthe election of software team to optimize their software to takeadvantage of that dl boost that I mentioned earlier and one of the firstquestions and now they're taking advantage of a unique intel offering anew group of instructions that give a better ai experience that allows yourquestion to come back quicker and more accurately. So that's a great exampleof hardware and software engineering through the cloud experience today. And again, we'll go back to England,they have the ability to deploy these technologies with cloud blue and ingramcloud marketplace, just a breath of offerings out there. So I hope thathelps. Yeah, definitely. Well, so, you...

...know, coming coming back kind of fullcircle, I mean, it was the chip that started everything. And of course, youknow, there's uh, there's competition up there, so Christopher as thiscompetition heats up, how is intel, I guess uniquely suited for the datacenter market? Well, yeah, that's an important way to look at things alittle bit here because there are some other offerings out there. Specifically.If you're going onto a cloud marketplace right now to deploy aninstance, you can, there's a lot of different choices to make. So, you know,what is the reason why you would want to make sure you're stating with intel.And one of the reasons to stick with intel is certainly the feature setstraight out of the gate. Right. The things that Peter was talking about atthe beginning, all these unique things that intel is doing. As you mentioned,the competition out there doesn't have features like SGX or Dl boost oranything out there that it makes real, real performance differences to people,but it goes a little bit beyond that. Like, you know, the work that inteldoes with independent software vendors to make sure that the actual solutionspeople are using work better on their hardware can't really be understated.And one example I'll give of that is just one of the most commonvirtualization tools used right now. VM where if you are needing to move a VMusing VM where you need to move it from. One particular piece of hardware to asimilar piece of hardware that meeting, if you're moving doing a V motion, youneed to stay intel to intel. And if you were, the reason for that really isthat there's so many, you know, there's so much software development being donebehind the scenes to allow the younger to do what it's doing on top of intelhardware, that to do the negotiation, to do all the things to move it off ofintel hardware is just way too much work. And there's a reason for that.Intel is invested with VM ware for years and years, generations of theentire length of VM ware's software development in a way that competitorsjust haven't even begun to do yet. So, you know, it goes back to the customerexperience, it goes back to the...

...particular workloads and the solutionsthat are being designed here. You know, Intel has an investment way beyond just,you know, the chip that started everything. So it's around all thosesurrounding things that make the solution just that much moreperformance, that much more reliable, that much more valuable to a customer. Also, as we start to wrap up ourepisode today, we ask all of our guests the same question and and that's wheredo you see technology going in the next year? So, peter I'm going to start withyou. Yeah, so from an intel perspective, wealways love the forward look a little bit that's really important, you know,core account, raw performance are important, but you're really going tosee us continue to focus on that workload optimization. It's about thesoftware and the experience at the end of the day, if you listened at all toour, you know, our recently new ceo Pat Gelsinger's, he says software before hesays hardware. So he's absolutely recognizes the importance of thesoftware experience. And you're really going to see Intel investing more onthe I. S. V. Side and you know, I told you about the things we were doingalready, it's tremendous what we're doing in the software space. But we'regoing to really ramp that up as we go into the near future. I think someother things to look for beyond the software is some more gPU s some forvery specific workloads, some more for generic workloads. We're also reallylooking at the next design of the data center wherever that may be in thecloud or on prem. And you're going to see things like infrastructureprocessing units coming out and those are going to offload a lot of thenetworking and throughput traffic off from the core server. Let the coreserver do its best job with the workload and let an I. P. You managekind of the networking and throughput...

...and that gives you an overall betterperformance. And then when we integrate that into multiple different servers weget even better balanced performance across the pool of servers. So I thinkthat's going to be some really interesting technology coming out. Andthen of course I mentioned one ap i it's been very well received by thedeveloper community, it's really going to work its way through to, you know,almost every account that we speak with. So I think those are some of the keythings we'll see moving forward and Christopher, do you uh do you wantto expand on what, what you mentioned last time, or is there something elsethat's uh that's really, you know, catching your eye? Well, I mean, Ithink that really what I like to do is maybe just, you know, jump off of whatPeter was saying because I think that the things that are happening in thesoftware world and I think about something like one happy is a goodexample of this, those sorts of things which represent a partnership betweenthese really highly highly engineered hardware components and this of sort ofalmost creative maker irish sort of community of developers intel's beeninvesting there for a while and one a p i is going to give this way for newsoftware solutions to be brought to market. So like when I think about inthe future, what is one ap I going to allow some, you know, maybe some kid incollege right now to be able to start developing on and then he can scalethat and that's gonna be your next startup in and that's going to be thenext defining i thi entity in 10 years, you know, that's where things like youknow facebook and and those sort of massive I. T. Companies that we knowtoday they started this way and they are going to be enabled in such a wayand it's sort of you know sort of almost put into a fast lane towardsdevelopment by using something like one api and so it's really interesting tosee you know a company with the history the 50 60 year history of engineeringdevelopment that Angel has partnering with such a sort of a new and growingcommunity in the way they are. So...

...they'll be in lockstep together eventhough you know this is sort of the old and the new working together. I thinkthat's pretty exciting looking forward. I do want to mention the what youtalked about on our last episode about you know the advancements that arehappening and kind of the real world examples and we talked about being ableto have mris and those process quicker and be able to not just get more uhmore done more B Portrait Duck tiv but you know really helping the the healthcare and the patient experience. So yeah that's sort of I mean I brought upthat example and I know Peter is familiar with the example of obtainaccelerating mris in Italy. That's the thing that came out a couple of yearsago when Upton was pretty new but that and that that's you know like Imentioned in the last podcast, things like that are what get me excited aboutjust working in this industry. That's what I like seeing happen and watchingthe future for is you know this when you suddenly see these connected dotsbetween something that somebody designed a transistor somewhere andthen someone gets an MRI experience that is unlike anything they've hadbefore and you can really change the way that someone's life moves, you knowwhat you think that you never think of that as someone the engineering bydeveloping the transistor. So, you know that that's one example, that was agreat example but I think that we're seeing things like, you know, like Imentioned with one api these cloud deployments, the sort ofdecentralization of data center processing and the expansion of edgecomputing. You know, we're going to be seeing new ways of technology interactswith our day to day lives come out over the next year, over the next severalyears that I can't even really imagine yet because it's going to be somethingthat is pervasive that is part of, you know, just going to the grocery storeis going to be different stuff like that is going to be interesting to seehow those connect back into these sort of technological developments thatintel is bringing to the market right now or had very recently brought to themarket well, so peter if our listeners...

...want to find out more about what wetalked about today, how can they find out more and reach out Shelby. Thanksfor asking that. I think it all begins at epa or intel partner Alliance,that's our new consolidated online entry point into programs, training,sales tools, earning points depending on what relationship you have withintel, all kinds of great information specific to the cloud part, look forthe cloud insider community under it to sign up for that as well, lots of greatresources and I think second reach out your excellent intel team in ingram,they're there to support you. They can pull in intel directly intoconversations as needed. We are here to help you sell and add more value to theconversations you're having with your partners and your customers. I want tojoin the intel Insider group just for the swag, I can add at some points fora fantastic, I really appreciate all of your insight. Peter and Christopher,Thank you so much for joining me. Thank you and thank you listeners for tuningin and subscribing to B two B tech talk with ingram Micro if you like thisepisode or have a question, please join the discussion on twitter with thehashtag B two B tech talk until next time I'm Shelby skirt talk. You've beenlistening to B two B tech talk with ingram Micro. This episode wassponsored by ingram Micro's. Imagine next B two B tech talk is a jointproduction with sweet fish Media and Anger Micro to not miss an episode,Subscribe today to your favorite podcast platform.

In-Stream Audio Search

NEW

Search across all episodes within this podcast

Episodes (331)