B2B Tech Talk with Ingram Micro
B2B Tech Talk with Ingram Micro

Episode · 1 month ago

How Managed Service Providers Find Success In IoT And Extended Reality

ABOUT THIS EPISODE

The future of extended reality is bright. But listening to the media, you might not get that impression.  

Stop thinking of cartoon torsos floating in a conference room and, instead, think of walking through a mall with holographic images popping up offering you 40% off deals.  

The best part: If you’re not sure where to get started, there’s dedicated extended reality (xR) events connecting interested parties.  

Shelby Skrhak is joined by Eric Hembree, director of Advanced Computing for Ingram Micro, to discuss: 

- Understanding the umbrella term of extended reality

- Establishing an xR community 

- Where technology is going in the next year 

To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk 

Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify,Apple Podcasts or Stitcher. Or, tune in on our website.

You're listening to B two B Tech Talk with Ingram Micro, the place to learn about new technology and technological advances before they become mainstream. This podcast is sponsored by Ingram Micro's Imagine Next. It's not about the destination, it's about going someplace you never thought possible. Go to imagine next dot ingram micro dot com to find out more. Let's get into it. Welcome to B two B Tech Talk with Ingram Micro. I'm your host Shelby skirt Hawk, and our guest today is Eric Embrie, director of Advanced Computing for Ingram Micro. Eric, welcome, Thank you, Shell, be happy to be here. Excellent. Well, today we are talking about how managed service providers can really be successful in IoT and XR or extended reality. But we know the Internet of things here on the show. But what do we mean by this umbrella term of extended reality? Eric, Yeah, great question. Shall be.

Extended reality or XR is the at universal term that fully encapsulates all of the realities into one. So it includes first real reality, augmented reality, and mixed reality. So we're all familiar with VR, and we often times think of gaming as the primary use case, but there are an incredible amount of training programs and instances where VR is used in the commercial space. UM with augmented and mixed reality, people often mistaken the two. Many people have already used augmented reality and they don't even know it yet. With a R that superimposes an image on a user's view, like a cell phone or a tablet. So the example here would be the Amazon app on your phone. So if you're looking at a chair or a table for your house, many times underneath the picture there's a C in your room button, But when you press it, you know what it'll do. It will superimpose the three D rendering of that chair or table in your physical living space, so you can see...

...how it looks in your actual room. So there are many useful commercial applications for a R as well. So think about planning a new production facility where you want to see how a machine will be spaced apart, or if you have certain conduit running through an area, you need to see how it's laid out in the physical space. It's really really great for planning. Now, mixed reality this is a fun one. So this is where you get to act like your Tony Stark and Iron Man. The difference between a R and m R is that in MR, you can manipulate the three D computer images with your hands. So think about healthcare right. Doctors can now take scanned images of patients and view them in real time as they're doing their surgical planning and walk through. So they can take a heart or or an organ or a bone and spin it around and see from all angles prior to them even making their first decisions. So this helps reduce errors and complications because they have a better view of what they're getting into before they even start the surgery. So MR is going to be, you know, more and more common in...

...consumer applications as well as we you know, think about the metaverse as that starts taking off. So it's a lot of exciting things coming forward. Yeah, within this space, I mean, there's a lot of opportunity there. So if listeners are new to Ingram Micro, you know, they may know that Ingram Micro helps managed service providers kind of engineer these these technology solutions for their respective customers. But your team and the IoT group had an interesting workshop at a recent x R event that was maybe a little bit different than than kind of this normal normal conference or breakout session format if you will tell us about that. Yeah, we were really excited to host our first ever events solely dedicated to x ARE. We held it at our Center of Excellence in Irvine, California, where we had partners come in for a day and a half where they got to interact with life demos from several different headsets and software...

...manufacturers, and they also got to hear from industry experts on the current state of the XR market and what trends they need to be aware of. But the real benefit was the work shop session in the afternoon of the day. So here, instead of making them through more presentations, we made it more interactive and specific to them. So the goal of the workshop was to take our partners through a process where they would be able to build out a business plan and identify new areas of opportunity within their own organization, and then that would lead them towards meaningful revenue in the next days. So now that it's post event, we have access to these plans and we've been following up with our partners to see how they've been tracking towards those key milestones and goals, and you know, with that information we can help them stay on track and offer additional support or whatever they need with these individual plans. Then I mean, you know, how would that work in a workshop setting where you're you're sitting next to you know, would be competitors. You know, how how...

...does that work? So, you know, we we kind of took a very measured approach with this event. You know, it's kind of funny because leading up to the event, there was some of that reluctance from some of the partners um that we were going after and hearing what, you know, what it was that we were trying to accomplish. So they were asking questions like, well, who else is going to be in the room, and well, they're my competitor and so are they and I don't want to spend my secrets out there. So that concerned quickly faded when they were all in the same room together and they started talking about what they did and hearing what others did. They quickly realized that they do something that their competitors did it, and their competitors did something that they did it, and they really found some opportunities to partner together to go out and win deals that they previously wouldn't have had the chance to so handshake agreements were being made, business cards were being exchanged, and it just kind of worked out perfectly. Yeah, that's interesting and I'm just curious. Was this kind of an open invitation that anyone could could attend these these workshops? No, it was not. We hand picked the partners we wanted to be there based on a very specific set of...

...criteria. So we wanted a good mix of partners who are already successful selling XR solutions, some that have implemented a few deals here and there, but maybe not a full focus for them yet, and some who were maybe x are curious, as we like to call them, right, they had the right foundation to be successful but haven't really taken the full leap yet. So we also kept this event small and intimate. We only wanted about thirty customers, and we had thirty customers there, so we had a full house. And the reason why we wanted to keep it small is because we felt that our smaller group would be more conducive to the goals that we had for the event, which was to foster partnerships, create new alliances, and kind of established like an x Our community was on our Ingram micro ecosystem and based on the feedback that we've been hearing, we accomplished that more so. One customer even gave us a nice plug on LinkedIn where he thanked us and he said he already had three follow up conversations with us. Each one repers and in...

...a brand new opportunity for them. And he attributed it to the small group of carefully chosen partners who all had the shared vision of the potential of the XR brings to the industry. So it was like very great, great for us to hear that, And I couldn't have written any better than he did. Yeah. Well it sounds kind of like a brain trust approach to the problem solving exactly. Yeah. So the Ingram micro one event is coming up on November seven in Orlando. So what are some of the IoT topics in store for attendees there? You know what's great about IoT is that it's pervasive across all technologies. Yeah, it's everything, Yeah, you know ranger, from cloud to infrastructure, five G security and to compute and data center. IoT is driving all of that growth. So you can expect to hear IoT sprinkled throughout the entire event and and this is showcase. So We've got some...

...really great plans that we can't share yet. We don't want to spoil the surprise, but we're going to be showcasing a lot of these solutions in real working environments, similar to what we did at the last big in person one event that we had in twenty nineteen back in Denver in our COOT Solution showcase. What we did is that we stood up a smart retail location we had real working solutions. So we're gonna be doing something similar with a couple different verticals and I think our partners are going to be really excited about it. So that would basically put all of the various vendors and technology solutions kind of all in one like real world space, right exactly? Okay, are you planning to kind of do a similar invite only workshop then for for the MSPs who who you say that you know are very positioned well to be successful in IoT And actually kind of as a subset of that question, who is that ideal attendee? I mean, you know say that you know you gave some...

...thought to who are you know? Who are the MSPs that are very well positioned to be successful? But what are some of those criteria. What are I guess, what are you looking for? Yeah, well, we we feel like we really captured lightning in a bottle with our XR event, So with how successful that show was, we definitely wanted to continue that at the one event. So yes, absolutely, that's the plan. We're going to have our own exclusive IoT content at the one event. It's in the afternoon of the first full day, and this will also be an invite only for very specific set of partners that we are hand picking. So you asked what types of partners these are? These are partners that are going to be chosen the same way we did for the XR event, where we're looking at a very particular set of criteria. I mean, we're getting down into the DNA level of their business, the types of technologies that they're selling, which customer segments they're selling into, what are the services that they're offering today, even data describing their websites for keywords. We know the methodology works, so I'm...

...excited to see the minds of partners that we're going to identify for this event. Well, it's interesting that you know ingram is I guess doing that level of analysis and kind of brainstorming on behalf of these msp s to see, Okay, where where can they grow their business more? Maybe where's the you know, low hanging fruit. Right. Absolutely well, So as we do start to to wrap up our conversation here talking about this previous XR event and the upcoming Ingram micro one event, we also ask our guests the same final question, and that's where do you see technology going in the next year? So it can be within you know, within this space, something that you've been keeping an eye on. Where are we going to be in? You know? So I I every time I do this, I always look forward to answering this question as it allows me to daydream a little bit into what the future is going to be. In the news, you know, we've been hearing a lot about the metaverse, and the media is actually doing a...

...terrible job. You know, if you ask anybody who's heard of it, you know, and what they think it is, they'll probably say, oh, it's a bunch of cartoon torso is floating around a meeting room in a virtual conference room, right, And that's just such a narrow and skewed view of what it's actually going to be. So, you know, the metaverse. To me, it's it's going to be a truly connected and interactive world using both mixed and augmented realities. So I think of the movie Free Guy with Ryan Reynolds, where the main character puts on the mixed reality glasses and he sees this whole new interactive world. Now, that movie was more focused on a video game type of setup, but that's the closest picture I've seen so far. So imagine walking through the mall and holographic image pops out at you, offering you an exclusive sale that expires, don't enter the store in the next thirty seconds, right that that's something that's going to draw you in or way finding your way to a location and meet your friends where there's like holographic images of keep points that you need to you know, reach in order...

...to get there. And I could go on and on, but we're not gonna just you know, wake up one day and have to be the norm. So where I see you from the next year and kind of post next year is we have to build that connected world now in order to enable all of those great things to come. So over the next year, we're going to see more and more convergence of technologies across multiple stecks, and that's really going to lay the ground word for what the metaverse is actually going to be for us, which is fully connected, connected and interactive world. For listeners who have any questions about what we talked about today, or I want to try to convince you that they are, they are are the perfect candidate to it to the workshops. How can they reach out? They can always reach out to me directly on LinkedIn or my email address, Eric dot Embry at ingram micro dot com, or they can email my team at us dot IoT at ingram micro dot com. Excellent. Uh well, Eric, always a...

...pleasure to speak to you. Thank you so much for joining me. Appreciate it. Thank you, Shelby, and thank you listeners for tuning in and subscribing to B two B Tech Talk with Ingram Micro. If you liked this episode or have a question, please join the discussion on Twitter with the hashtag B two B tech Talk. Until next time, I'm Shelby scare Talk. You've been listening to B two B Tech Talk with Ingram Micro. This episode was sponsored by Ingram Micro's Imagine Next. B two B tech Talk is a joint production with sweet Fish Media and Ingram Micro. Ingram Micro production handled by Laura Burton and Christine Fan. To not miss an episode, subscribe today on your favorite podcast platform,.

In-Stream Audio Search

NEW

Search across all episodes within this podcast

Episodes (476)