B2B Tech Talk with Ingram Micro
B2B Tech Talk with Ingram Micro

Episode · 4 months ago

Leveraging Power10 for Hybrid Cloud Strategy


If we look at the characteristics of a processor, they have historically been very data-oriented. To keep up with the increasing demand, IBM has launched Power10—the latest generation of Power technology meant to drive data, security and AI of the future. 

Shelby Skrhak speaks with Rick Bjorck , vice president, IBM Power at IBM , about: 

  • What Power10 means for the hybrid cloud ecosystem
  • Who Power10 is for
  • The security features that set Power10 apart from competitors   

To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk 

Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify,Apple Podcasts or Stitcher. Or, tune in on our website.

You're listening to B two B tech talk with Ingram Micro, the place to learn about new technology and technological advances before they become mainstream. This podcast is sponsored by IBM. IBM is a leading hybrid multi cloud solutions company accelerating the creation, development and manufacturing of the industry's most advanced information technology for companies around the world. Let's get into it. Welcome to B two B tech talk with Ingram micro. I'm your host, shelby skirt talk, and our guest today is Rick Jork, Vice President of IBM power at IBM. Rick, welcome, Hey, thanks, shelby. Appreciate you having me today. Look forward to talking with you and thanks everybody for listening absolutely well. Today we're going to talk about leveraging power ten as part of a hybrid cloud strategy. But first, Rick, uh, let's let's set the scene here. So when you talk or when you think about IBM, you often think enterprise. But you know, we've talked about this on previous episodes, that IBM s is is more than that. So who or or what is today's IBM? A great question. If you think about IBM, I was when I talked to clients. They think of us. You mentioned enterprise that they say Stagy, you know, lethargic, difficult to make decisions, too slow, and so that is we've really changed from that and hopefully a lot of your listeners have seen it. But when Arvin took over a few years ago, our new CEO, we really became a growth focused company and he's very focused on the results and really growing our business. And this is really around being focused on hybrid cloud. I know we've heard a lot about that, but the red hat has really been a key acquisition for us and his focus has been on really driving modernization in automation with our clients through horror software, hardware and services, through our consulting and we've seen, and for those of you've been watching the IBM results, we've had a couple of really good quarters. We've...

...had divested of a lot of businesses that were not coart of this and uh, it's just seems to be really resonating with our clients. Um, as we continue move forward here in well, Um, shifting to the recent launch of power ten. So tell us a little bit about power ten and and what it means for the hybrid cloud ecosystem. Not, you bet so. Power ten is our latest generation of power technology, which is IBM s really uh, you might consider it a prietary platform, but partary architecture that's really meant for data. It's really meant to drive data. Lee Is and if it's been very successful with Oracle S, a p automation a lot of data and ai runs it as well. But power ten is just, you know, our tent, the dinner generation of this that we started, you know, thirty plush years ago from an IBM perspective and when you look at it, the reason it's important is that we've really seen that the characteristics of the processor, there's been two things. One is a characters to process are historically been very data oriented and we've really enabled the processor to be very key to our hybrid cloud initiative. It's really around a couple of things. One is that you can do everything in one platform. You can run your Linux APPs, your ai x APPs and your IBM I apps all on one platform. Nobody else can do that and so instead of having all these multiple platforms, you can have one. And also, behind the mainframe is the most reliable platform, which everybody knows is super critical to what clients are expecting today. So the clients, I want to promote the most reliable platform where I need a more reliable platform. We're seeing clients come to power Um here as well. The other piece of it is security, and we've we've touched on that a couple and some of your other talks, but security is really a key feature and I can get into a little bit later, but there are some key factors have built into the technology and they to the processor that make this the very secure platform and one of the most certainly much more secure than the Intel platforms we see here in the market. And then lastly, it's bit. It's made for ai and I say that because there's a lot of accelerators that we can use to increase the performance and the speed at which we execute...

...a lot of AI, which is where I think a lot of we're gonna start seeing a lot of our clients start leveraging that technology here in the future. To clarify, did did I read that power ten would now just be called IBM power? Is that right and and why, if that changed, happened? Well, it did. It did change. It was sort a little bit of the radar. I think it's more of a rebranding and marketing. So now we have the power, you know, ten fifty server and the ten fifty. The ten is the power ten and we have a nine fifty server, and so it's just trying to simplify the messaging a little bit for our clients and to make it so it's a power is the overall architecture of the solutions and then, from a naming convention, make it make it much easier. Again. We, I used to have power seven, power eight, probably power ten. Maybe gotta be a little long right. So I don't know. So they went ahead and made that change and it's been a little like I said, I think clients haven't mentioned it too much, but it did. We ended up having to updated all our marketing materials. So it took a little bit of work for us. Yeah, yeah, Um, and I didn't realize that. It's I guess at least early on it was an acronym. It wasn't just power. Yeah, it was. It had to do with the parallel processing of the architecture and things, and that's long, long and lost. Now everybody just knows his power. And I mean and it was, it was very clever acronym at your point, because it really does embody the processor, which is the power, right power to be data driven, to offer you the mot the most powerful processor on the market. And so it kind of really worked out well. But uh, I think that's when we had a lot of engineers naming our products. Probably well, so, who is power ten for? I mean, who is the client portfolio then? Well, so, you know, that's a great question. What I see a lot of kind of back to your first question. People think about IBM's enterprise. Oh this must be the fortune one under the fortune to our companies. We have thousands of clients in the United States, when in many more thousands worldwide running power it's all the way from small, Um small companies that have a thousand, a hundred thousand employees up...

...to the Fortune Five, the fortune ten clients. And so what we see is clients that really care about a mission critical application. So you don't have to be a big client to have a mission curtel application. And mentioned critical could be something in your supply chain. It could be running the logistics for our trucking company. It could be running Um, you know, the website for some one of the largest companies in the world. Could also be doing pharmaceutical research in the analysis. So up and down to the size of the company doesn't matter versus the workload, and that's really what we focus our clients on. So I when I talk to clients I always give them. There's a few few kind of notes on Johnny down. Well, you're asking the question raised the mission critical. You've got to have a mission curtel application. You care about performance, you care about availability and you really have a data it's data driven right. So it is could be sap, some oracle database or application right on top of Oracle, such as epic, in any of the new AI applications we're starting to see on the mark, a cloud pack for data, for example, I'm and a lot of these other AI third party applications, things that require a lot of number crunching, require a lot of you know, very quick response time from clients from from the application. Um. The other piece of it is security clients that want to secure platform. Um, the power platform. You know, if if you we had time to go very technical, we could get into all the knits and bits of the things we do with power that are really critical to from a security perspective. That Intel and some of other competitors don't do a M D um. So that is with other piece of it we see. And lastly, it's clients that have significant software costs with their applications. A lot of these applications are charged by the core, by the processor, and we offer the most efficient, the house highest performing processor and process and processing for core. So for clients that have lots of requirements for software need lots of cores, we tend to see this as a very good way for clients to have a much better cost of ownership and return to their clients. Is that is that...

...it would implement the software. And does that end up kind of democratizing, uh, the technology that you know, because these multiple cores are, you know, more accessible, more affordable, more people can use them, not just, you know, the big enterprises. Absolutely, and with the announceence we just had, you know we've got, you know, boxes to start and the you know, the twenty to thirty dollar range all the way up the large ones we announced, you know, last year, up to obviously two a million dollars. But we we've really made this, this product available to all the different clients and again, you could have some of the criteria I talked about. Like you know, having a mission codel application, this data driven. You don't necessarily need thousand cores that run it. You can need you might need ten or twenty, which you can certainly run in some of our smaller boxes as well. So, Um, you've already gone over some of the some of the features within power ten. I wonder if you can just kind of highlight some of the ones that you think are are really significant for for listeners. Those who are are the end users that our companies that are are trying to uh, trying to power this or Um resellers that are trying to help their clients with their various technology goals. Well, I would say, shelby, that is as a great question. When I talk to my clients I say power ten is a very affordable platform that offers a great cost of ownership and provide you the most reliable platform in the marketplace. So for clients that have these mission critical applications that want a platform that can run those very efficiently and affordably, that's what that's what we're here to have with a very high availability. People tend to think power Oh, it's only in the million dollar box. I've got to spend five dollars, it's gonna take me six months implemented, and that's not the case. And we see so many clients, small clients, take advantage of this technology and we are especially now that we support Lenox and red hat. We have all kinds of new applications we're starting to run with our clients, and so we don't just run specific applications like we did five years ago. We did grades. Now...

...his clients upgrading. They're actually starting to add and cloud enable more of their applications around power given the great future function that it offers here, um has become a trusted platform for a number of them in their environments. Well, so, uh, you mentioned security and there is not an I t professional out there that isn't concerned about a higher level of security and and and needs that from from this technology. So, Um, what can you tell us about the security functions and the security features that really sets power tend apart from others? No, you bet so. There's a number of things we do differently than you might consider the industry standard. Am D intils of the world. We do transparent memory encryption, which means that when we when we're going between memory and the hard drives in the processor. That's all encrypted and it's and it's done on the fly, so there's no processing associated with it, just kind of, you know, immediate. The other thing we do is we also can have the ability to analyze that data without decrypting it. It's called homographic encryption, and so people have winner with that. is by its very simply as we can analyze data without encrypting it on its fly on the chip, do some of the Crypto accelerators we have. So what does that really mean? That means that we can provide keep you can continue to encrypted data, but have very fast access to it and get very fast response time to it, unlike a number of other platforms on the marketplace. And then, as you look at the future Um, a lot of our technology is what we call quantum hack, what I call quantum hack safe, which means that, you know, there's cutters, a coming technology around quantum which basically leverages light instead of process of transistors for very, very fast analysis and there is a concern in the future that these quantum computers which which will certainly be available in five years, will have the ability to decrypt Um, the standard encryption today, because it'll be so fast. Power ten already has the ability to defeat quantum and be, I would say, you know, be immune...

...to the quantum processors of the future. So when you make an investment in power tend you have a very high confidence that this will continue to be a secure and safe platform well into the future. Well, as we start to wrap up our episode, Rick, we always ask our guests the same final question and I'm going to ask you to get that crystal ball out, because take a look at within this space. Where do you see technology going in the next year? Wow, I mean just think about how much fast technology has changed in the last year. It's incredible all the things that are changing. I mean, if I were to think through ai we've talked about and I think that is going to be the biggest change we're gonna see. You know, you're starting to see today on your Apple Watch, if you have your you start having a high heartbeat or you know you're you start having blood pressure problems, that will notify you. I think we're going to see that across the board. It could be in cars, it could be in your house. You could be built into you don't get up a certain times, you start getting notified. You put your hands on the steering wheel and it starts keeping track of how fast you're going and you know your heartbeat and if you think you're gonna pass out, maybe you start sending an alert. I just think it's just really going to drive a lot of the technology that we've talked about and then a need for requirements for companies to can you drive something? I would say AI is going to be in almost everything we do here next year compared to what it is today. Um, you think about lighting, air conditioning systems, your house, your cars, just everything, I think is gonna be so different with that. The other one, which is which is somewhat related, is, I do think, which is more of a, I would say, uh, a hobby of mine, is drones. I think drones are become a really you'll see them really take off next year, not only because of the technology. When I got my first drone, you know, it ran for five minutes. At this technology is getting where they're gonna be able to run for for an hour and the same at that, at this cost. Right, buying a relatively expensive. But there's gonna be no longer a need for special permits for drones. And so there's gonna be a lot of pent up demand for couple needs to use those.

And again, there's gonna be you think about the telemetry and controlling those, there's got to be a lot of back end systems to manage and and have and and they've got to be highly available, right. You've got you've especially if you talk about ai and your drones, you've got to have a highly available environment and we really see that as, uh, something that we're gonna play well with going into next year in the future. I drove my my first drone recently, actually, uh just the other day, and uh, you know, I was really, really good at driving. I I lasted at least ten seconds before I hit the wall. So well, I learned the hard way not to do it by my pool, unfortunately. Oh God, so that was that was one of my first experiences. So I went out in the street and versus my backyard. But uh no, they're great and I think it's it's it's just one of the many things we'll see continue involve here in the technology feel, especially with the rate and pace of innovation. Well, for listeners who want to find out more about what we talked about today, how can they reach out? Well, definitely I would. I would reach out to Ryan Sloan right for us, Sloan S O, s l o n E. Ryan Sloan. He's at Ingram so, Ryan dots loan at Ingram Micro Dot Com. He's definitely the first place I go. I've worked a lot with Ryan. He's very knowledgeable and it's a great place to start. Can Connect you with me Um, get you some additional resources and I'll just you know. I just wanted to thank you and your listeners for the time today and and I look forward to meeting a number of your listeners and hopefully working some opportunities and getting to know them here in the future. Excellent. Thank you so much for joining me right. Thanks, shelby. Take Care and thank you, listeners for tuning in and subscribing to B two B tech talk with Ingram micro. Do you like this episode? I have a question. Please join the discussion on twitter with the Hashtag B two B Tech Talk. Until next time, I'm shelby scare talk. You've been listening to B two B tech talk with Ingram micro. This episode was sponsored by IBM. B Two B tech talk is a joint production with sweet fish media and Ingram micro. Ingram micro production handled by Laura Burton. To not miss an episode, subscribe today to your favorite podcast platform th.

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