B2B Tech Talk with Ingram Micro
B2B Tech Talk with Ingram Micro

Episode · 1 month ago

Securing the World: On a Mission to Make the Cyber World a Safer Place


Whether you’re quick to embrace the newest technologies or still using a flip phone, one thing is certain—technology is advancing faster than ever before. It seems like everything we use in our daily lives is connected to the internet. And that connection can be great.

But the more connected devices you have, the more susceptible you are to vulnerabilities and hackers trying to access your information.

That is why on this episode of B2B Tech Talk, we talked with Trevor Serbero, an MSP and Distribution Manager at Kaspersky, one of the largest privately owned cybersecurity companies in the world with over 4,000 employees.

On this episode, we talked about:

- The current cybersecurity threat landscape

- Their first-ever transparency report

- The biggest challenges currently facing MSPs and resellers

- How Kaspersky can help your organization

- The future of cybersecurity and where technology is going in the coming year

If you want to learn more about Kaspersky’s transparency report, you can access it on their website.

You can learn more about the partnership between Ingram Micro and Kaspersky by emailing Andrew.Nydahl@ingrammicro.com, or you can contact Trevor at Trevor.Serebro@kaspersky.com.

To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk

Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts, or Stitcher. Or, tune in on our website.

...you are listening to B to B tech talkwith ingram Micro, the place to learn about new technology and technologicaladvances before they become mainstream. This episode is sponsored by ingrammicro security, strengthen your security practice, let's get into it.Welcome to VTB Tech Talk with ingram Micro. I'm your host Shelby skirt talk.My guest today is Trevor Cerebro MSP and distribution manager for Kaspersky.Trevor so thrilled to have you here today. Hi Shelby. It's great to be hereand I'm pleased to have the opportunity to share my thoughts and ideas with youin our audience. Fantastic. Well, you know, today we are talking about thethreat landscape with the global cyber security company Kaspersky. But beforewe get into what you're seeing out there, Trevor tell us about Kaspersky.I mean we know the name, of course, you know it's a cybersecurity company, butwhat might not we know about the company. Sure. So firstly, you know,we're one of the largest, if not the largest privately-owned cybersecuritycompanies in the world, with about 4000 employees. And Eugene Kaspersky, theowner of our company, he founded the company 24 years ago and still leadsthe organization has a single mission and that is to make the cyber world asafer place and being an engineer, he's committed to developing the mosteffective cybersecurity products available and this mandate is clearbecause over a third of our employees are involved in R and D and this alsospeaks to our depth of engineering. Another interesting fact that I like totalk about is that Kaspersky protect over 400 million endpoints across theglobe. And this is significance because having this huge customer base providesKaspersky with insights about how...

...malware propagates across the internetand how it affects devices etcetera. And it gives us the ability to applyeffective machine learning to our products. And the last point, whichmight be interesting for the audience is that aside from endpoint protection,threat management and defense, embedded security, industrial cybersecurity andall the other security products that we provide, including training. We have ananti drone product which has been developed to protect organizations fromspy drones or even more aggressive drone behavior. That's fascinating. Andthat's something that I don't think a lot of people have have heard about anduh I'd love to dive into that. So I understand that Kaspersky just releasedits first transparency report, sharing insight into the information requeststhat it's received from Law enforcement agencies and government agencies. Sotell us about that September 2021 report. And you know what countries arementioned and what what type of information did they request WhileKaspersky is committed to transparency and with the growth of technology inour lives, the demand for greater transparency of the software we use isgrowing, including security solutions. So to address this demand, Kasperskyhas issued its first transparency report, which is the law enforcementand government agency requests. Report to help users understand how thecompany responds to these requests and its approach to user's data, securityand privacy and some of the countries mentioned in the report of brazilFrance, Germany, Japan Singapore Spain and many others. We've publicly sharedour approach in responding to requests from global governments and lawenforcement agencies for two categories user data and technical expertise. Wealso disclosed information about the number of requests by country for 2020.And then the first six months of 2021.

And in 2020 Kaspersky received 160requests from government and law enforcement agencies or L. E. A. S from15 countries. 132 of those were for non personal technical information andexpertise And all requests for user data. There were 28 of them wereprocessed and rejected due to an absence of data or not meeting legalverification requirements. And for the first half of 2021, Kaspersky received100 and five requests from governments and Elia's from 17 countries. 40% ofthose were processed and rejected due to an absence of data. And in total, 89requests received during the first six months of this year were for nonpersonal technical information and expertise. So in a nutshell, Kasperskynever provides any law enforcement agency or government organization withaccess to use the data or companies infrastructures. We provide informationon data when requested but no third party can directly or indirectly accessour infrastructure or data and all requests go through a mandatory legalverification process whereby we can approve reject or appeal requests ifany listeners want to get access to more information about this report,it's available on our website in our press release section. It's one of themore recent press releases that includes links to additional resources.That's interesting because you know, you want to be able to trust thesecurity experts basically. And so I know that Kaspersky has has doneseveral reports and white papers. Um I guess can I ask what are some of theother more recent reports that the company is done and among those whattake away do you think would surprise listeners most you mentioned whitepapers but you know, I love our surveys...

...and you know our reports that weproduce because they provide great insights into the security landscapeand here are some interesting stats that we've drawn from some surveys suchas the recent Kaspersky survey on the topic of challenges facing small andmedium businesses during the pandemic. While it's not surprising, it's stillinteresting that it reveals preserving jobs was the top priority for almosthalf the organizations globally. 43%. And during the pandemic worksatisfaction and engagement among employees became more crucial than ever,especially for small businesses. A strong team is more likely to beresistant to a crisis and better able to cope through lockdowns, risks ofinfection and uncertainty about the future. So one of the things which wasimportant was employee retention. It has become a priority. And even thoughthey have been budget cuts, reduced pay or working hours and you know, somecompanies have closed offices or branches. The same holds true todaywith 42% of organizations planning to increase personnel costs such as wagesand benefits in the coming year. Another interesting report we releasedlast month was that we detected and prevented 5.8 million attacks bymalware and other unwanted software disguised as popular PC games duringthe last year. And researchers said that the high volume of attacks overthe past year is probably connected to the rapid growth of gaming activitiesduring the pandemic. You know, the gaming industry witnessed unprecedentedgrowth, you know, in the last 18 months. And this was obviously because gamerswere being forced to look for entertainment as they stayed at homeAnd game sales soared in the industry and is predicted to grow even further,reaching a potential peak of $176...

...billion dollars by the end of this year.And obviously where the money is, that's where crime follows right? Itgives opportunity. And Minecraft topped the charts for both PC and mobilecategories as the game most often used to disguise the distribution ofunwanted software and malware. Really that's interesting as a parent of ateenager, I'm familiar with a lot of these things. So I mean are these themods and, and and various additional packs that you can purchase that arekind of user created. Yeah that's a great question because my son alsoloves gaming and um he at times he does use Kaspersky but very often he talksabout turning off everything that might slow down the machine to get maximumthroughput. And you know Kaspersky we have a gaming product that has beenspecifically developed for this uh you know industry but you know when whenyou're talking to teenagers they don't, their mindset is speed speed speedright? So even if it's perceived slow down and it's not actually slowinganything down or the processing from their perspective they'd rather turneverything off. And as you mentioned before you know very often they'retweaking and optimizing the devices for throughput with very little care orconcern about security. Um And that's you know that obviously opens a lot ofdoors for cybercrime. It does it does well cybersecurity is always top ofmind. I mean it should be top of mind for everybody and especially top ofmind for I. T. Professionals. So what are some of the biggest challenges thatmanaged service providers and re sailors are really fielding right now.So one of the biggest challenges obviously has been the migration ofworkers from their business offices to home offices and early in the pandemicyou know we saw that MSP s uh and...

...resellers experienced difficulties withhardware shortages for their customers. And this created challenges to provideemployees with devices for their home offices. And additionally, but notsurprisingly, the challenge of securing these remote workers instead of onpremise, centric networks devices have quickly moved to remote environmentsand even though this was a trend in the past, it's the high percentage ofmigration in a very short period of time that has produced an overnightchallenge. Something else I hear from MSP s is flexibility in licensingmodels, You know, for instance, because of the instability of the market, MSP shave to be ready to pivot by either expanding or reducing licenses as theircustomers requirements change. Third is another issue which is somewhat linkedto licensing, which is profitability and cost structure. MSP. S are undercompetitive pressure obviously to provide greater levels of service andvalue to their clients while managing their cost, to maintain profitability.So even though a large portion of the expenses are related to employees, theystill need to manage their software and hardware costs to stay one step aheadof their competition. Well, um in cybersecurity, you often don't knowwhat you don't know. And so how can Kaspersky help resellers with customersthat are very different points in their security journeys and and and how couldit help get the cyber protection that they need? That's a great question.Shell, because this is definitely, you know, one of Kaspersky strengths is theability to align purchasing models and products with MSP requirements, youknow, both for the new MSP that is just starting out there or the more maturemanaged security service provider and...

...everything in between, you know, togive you an example SAN MSP wanted to start off offering endpoint protection.They can get started with Kaspersky by purchasing a small 10 note license andthat would be on a monthly model. And as they grow their practice they canincrease their licensing and with Kaspersky in increments as small as onenote at a time. But on the other end of the scale we might have a large serviceprovider that uses Kaspersky to support a 100,000 node environment and they cando that with a single instance of our management console. And this reallydemonstrates our scalability and the way we can meet MSP. S where they aretoday and help them grow into the future. And in addition to endpointprotection, you know we offer 24 by seven threat hunting services and thishelps MSP. S deliver enhanced levels of protection and also augments their I. T.Services. We can also offer M. S. S. P. S, one of the industry's leading threatintelligence solutions which helps security service providers maintaintheir edge in cyber security and protect their most critical customersnetworks well. So when we think about partnering with Kaspersky, what aresome of those key benefits? I mean basically if you've got a lot ofchoices out there. Why Kaspersky? Well that's another great question becausewe have one of the most MSP friendly purchasing models available today? Weprovide a true pay as you go monthly model, calculating the number oflicenses a partner purchases on a daily basis, instead of using a peak monthlymeasurement. We also have a broad range of cloud based management consoles,which helps MSP s rollout endpoint protection quickly and easily managetheir clients across the country or even the world. And as a channelcentric company, Kaspersky provides...

...excellent margins to our partners. Weallow MSP s the ability to increase or decrease licenses that will, and wedon't tie them down to long term agreements for us. I see it as a winwin, you know, we nurture loyal partnerships, which is a huge benefitfor both our partners and Kaspersky. And as mentioned earlier, you know,we're committed to developing strong partnerships now, I'm sure many vendorssay the same thing, you know, but we back it up with healthy margins for ourpartners. We often hear about our lucrative margins that we pass on toour MSP. S and this really helps our partners run profitable businesses well.So as we, as we start to wrap up this episode, I promised to come back tothat anti drone technology. Tell us a little bit about that, I mean, and then,I guess in layman's terms for those who weren't aware that this is this is animminent threat. How is a Kaspersky developing this technology and what isit looking at? The coolest thing about this is that it's available today andwe do have deployments in europe and a typical application might be at anairport, you know, where the airport wants to make sure that there are nodrones within a five or 10 mile or 20 mile radius of the airport, which couldcause issues with, you know, aircraft taking off a landing. So that's oneapplication, another application because that would be a permanentinstallation. We do have a mobile installations as well. And you know, ifyou think about, you know, maybe a rock concert or an event where a, you know,a government official is talking to a large crowd, you might want to keepeither because of spies or you know, photographs or even worse, you may wantto keep those drones away from that area so you can set up a mobiledeployment and what it does is it...

...actually scanning for the drones whenit sees the drones, it logs onto the the frequency that is communicatingwith the drone and it basically blocks that frequency. So what will happen ismost drones when they lose connectivity, some of them will just land andremember this is happening miles away from the actual target or like callingit a target, but the, you know, the area of, you know of flight, but moreimportantly, you know, some of these instead of it just landing when theylose connectivity, they basically go home from the last known, you know,signal. So they'll just move back to where they were, they will change theirflight coordinates and you know, leave the area and it's a fantastic productand really a unique way of managing security. It's fascinating also, you'vegot your, your finger on the pulse there. So we ask everyone the samequestion and that is where do you see technology going in the next year? Somany of our partners and customers have been transitioning to cloud, obviouslycloud consoles, to manage their customers, their security etcetera. AndI feel that this trend will definitely continue into the next few years and Ithink we're just, you know, it will be more migration to the cloud, that is,that is definitely, you know, a direction that I see for the future.The other segment of growth will be machine learning or perhaps furtherdown the road is the shift to a I, Kaspersky has been using machinelearning for many, many years and this has provided us a way to consistentlyprove our leadership in the industry And there may be other developments in2022, but I'm pretty confident about these two ideas. Excellent. Well, forour listeners who want to find out more about what we talked about today, howcan they reach out. So, um Kaspersky...

...has a specialist at ingram micro who isall things Kaspersky, his name is, Andrew NEidl and you can email Andrewat Andrew dot NEIDl, N Y D A H L at ingram micro one word dot com. Or youcould email myself. Trevor, cerebro search. Trevor, T R E V O R dot cerebro,S E R E B R O at Kaspersky dot com. Well, fantastic stuff. Trevor, thankyou so much for joining me. I appreciate it. Shelby and it's been funto do. I'd love to do it again. Absolutely well and thank you listenersfor tuning in and subscribing to be, to be tech talk with ingram micro. If youliked this episode or have a question, please join the discussion on twitterwith the hashtag B two B tech talk. Until next time I'm Shelby scare hawk.You've been listening to B to B tech talk with ingram Micro hosted by Kerryroberts. This episode was sponsored by ingram micro Security. BtB Tech Talk isa joint production with sweet fish media and ingram Micro. To not miss anepisode. Subscribe today to your favorite podcast platform.

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