B2B Tech Talk with Ingram Micro
B2B Tech Talk with Ingram Micro

Episode · 3 months ago

The Most Important Attributes Of Gaming Components


To achieve the gold standard of PC gaming, Samsung has combined top-notch SSD, DRAM and video cards to give gamers exactly what they want: a flawless gaming experience with zero downtime.  

Shelby Skrhak speaks with Nicholas Mauro , senior manager - Product Marketing, B2B SSD at Samsung, about: 

  • The most important attributes for gaming
  • What creates quality and reliability within a PC
  • How Ingram Micro supports resellers looking to offer Samsung gaming components 

To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk 

Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify,Apple Podcasts or Stitcher. Or tune in on our website.

You're listening to B two B tech talk with Ingram Micro, the place to learn about new technology and technological advances before they become mainstream. This podcast is sponsored by Ingram Micro's imagine next. It's not about the destination, it's about going someplace you never thought possible. Go to imagine next, DOT INGRAM MICRO DOT com to find out more. Let's get into it. Welcome to B two B tech talk with Ingram micro. I'm your host, shelby skirt talk, and our guest today is Nicholas Morrow, senior manager of Product Marketing B two B SSD for Samsung. Nicholas, welcome, shelby. Thank you very much and on behalf of Samsung, I'd like to take the opportunity to thank Ingram micro for this platform and for this opportunity to talk about our our company and our product line together. Fantastic. Well, today we're going to talk about the most important attributes of gaming opponents, but first, I guess, let's set the scene here. So, Nicholas, tell us about your role at Samsung. Happy to thank you, shelby. So my role within Samsung on the B Two b specific side, working with district distributors like Ingram Micro. I own the product line. So from from start to finish, I engage with my entire team and with the headquarters and the factory in Korea and we launched the products that the industry and Ingram Micro and all the consumers and customers out their need from a price, product specification perspective. So roadmap, lifecycle management, taking the product, bringing it out to our amazing sales staff and all the Ingram micro sales reps out there to sell to the customers, provide and support all of the marketing and promotional materials that go along with that, enabling and helping the sales cycle, working on pricing, obviously informing and advising and consulting on supply and how product is is doing out there in the...

...market as far as sourcing and Building Nan the different levels of our product portfolio together to better support the needs and seasonality of the business. So I guess I own the product right product price, supply and the marketing aspect of it. So helping sales do what they need to do and go sell our product. Yeah, well, this is a large question but I guess it kind of sets the framework for our discussion today. But what are the most important attributes for gaming. I mean what are what are the difference makers there in a system or not? Okay, well, I would sum it up in probably two to three things, if I have to say what comes to mind most for for gaming. A lot of times people and the world thinks speed and performance. And yes, it's absolutely true. Speed and performance in gaming is almost king right, I mean, because that's what you need your your gaming. It's it's competitive, whether you're doing it with your friends as a hobby or just for fun or for agging rights, or whether, in this e sports world, you're doing it competitively for a career and for true reward, prize money and things like that. But I mean a lot of times I hear from even from these sports gaming managers and the owners of these leagues and players themselves, quality and reliability may even trump sometimes the speed or performance, because without that quality and reliability you're not gonna win. That could hurt you. I guess what I'm saying more so than one or two frame rates slower or one or you know, a hundred megabytes per seconds slower than the competitor, because if you're good at what you're doing and you know how to game or get little little ends with it. You can make up for maybe a little bit of speeder performance, but quality and reliability, I think, is definitely king. Yeah, well, okay. So looking at the reliability piece of it, I mean what determines reliability or what creates reliability and system? Oh Wow, shelby. Okay, so another another great question. Right.

I can sit here for a long time and answer that. So there's so many components inside a PC, from obviously the base platform of the motherboard and the CPU, and then you have three of, I would think, the core components that make up, in this day and age, the gaming components. It's the it's SS D, it's D Ram and as video cards, not necessarily in any particular order, but those three components. And then when you dive in and look at so if any one of those three have flaws or if it's not, as I mentioned, of the utmost quality or reliability, you will have some lag or delay in your performance which could cost you or your team the win, let's say. Now diving deeper into you know what I do in the S S D, there are so many things indirectly into an ss d that could that leads to the quality and reliability. Obviously the main part is the NAN chips. What type of chips? What type of Nan you're using? Uh, you know, the wafer in the die that goes into it. That might be getting a little too techy for some listeners, but it's a little bit of a techy part there. But then, besides just the Nand it's the controller that's being used. Very big part of SSD is what type of controller, who is designing and building that controller and where you're getting it from? And then the firmware. On top of those two, which are physical pieces, you have firmware, which is like a software in the SSD, like a language, letting everything talk and work together properly, so and so in the little mini ecosystem of all the pieces and parts in that SSD, making sure that that the left ship knows what the right ship is doing at all times and you have a fully functional, you know, Great Quality SSD product that can be relied on in all sorts of facets and applications. Then, looking at the quality piece of it, what are the determiners, you know, of quality? What makes the system perform exceptionally versus perform on an average basis? Okay, that's good and it kind of goes back to the last thing I mentioned, which are the...

...core pieces or components within the SSD. So it's what type of Nand is being used? Where is that being sourced? Nand comes from what looks like a piece of pizza, like a big, big, you know, wafer, you know, and by comes off of that. So different locations on there are better than other locations on the air. So it's a matter of where is the wafer in the die being sourced from, what level or grade? Then Receives Higher Grade Nand is obviously more expensive, puts out better performance but also puts out better reliability and you don't get those types of lags. Then the controller is is very important. That is almost like the let's say, if you have a what is it when you're doing a musical and you have the orchestra? You have the gentleman that's the front who's, you know, doing all of the pointing around, the conductor. Thank you. Yes, sure. So it's the owner of telling every chip what to do, when, how and why. It's a control where it's like a main brain within the SSD. And then the firmware, which is firmware is another piece of software that makes sure everything works cohesively together and tells tells it what to do and how to do it. And I have to say, you know, one of the things about all of that is is Samsung does our own and maybe I'm just gonna jump ahead a little bit too much here, but it's a matter of what you're using, what a manufacturer is using, where their sourcing and from, and then the overall build altogether will will create a top notch SSD or an SSD that's good, but may give you some hiccups here and there. You know what I mean? Well, so, yeah, I mean let's go ahead and go into that. So you know, I understand that that Samsung is vertically integrated, but I guess, what does that really mean and why is that such a difference maker? Okay, so that's perfect, perfect segue from what we just kind of finished a few seconds ago. So Perc vertically integrated is what Samsung is with our SSD, and that is huge where you're incredibly proud of because, and we are incredibly confident...

...in that, by putting out the problem to ingram micro and then ultimately to the to the S I s system integrators, and the end users out there, because by what hundred percent vertically integrated means is we rely solely on ourselves. We know what we're doing and every bit of our Samsung SSD comes from Samsung. We leverage and we utilize our many, many decades of success and knowledge from our O e m division, which does SSD and many other d Ram and many other components to the huge, huge corporations in the world for our many, many applications and products that we have in our households and in the big corporations out there. But vertically integrated means that everything is from us, like we do not go out and get a controller or use anyone else's firmware from anyone else. Everything is under our own roof, our own named, our own boards, our own controller, our own firmware. Put all that together and engineer it and test it and package it. It's one ent Samsung. So we know exactly what's in it and when there's no questions of well, we had to go buy that from supplier x and there's a little bit of unknown there. No, it's zero unknown. It's all us. Yeah. Well, you know, I was I was talking to somebody about, you know, gaming and gaming components, and he mentioned about SSD, that he said, you know, he's such a fan of Samsung SSD and and you know that is really the gold standard. I guess could you maybe expand a little bit on that? Why is putting together these pieces that we know that Samsung, you know, creates every piece of it. There's no outside pieces that are are being, you know, basically put into this. Everything talks to each other, everything is was made from scratch. I guess if if you want to say that, how does that equal the gold standard, the reliability and the quality that that Gamers look for? Well, because, with all of that said, and using all of our top notch components...

...and expertise and engineering and testing, we put out a product that we know, when are confident, is, as you said, gold standard, top notch from a performance also, yes, but even more so, as I mentioned back to the earlier kind of question and conversation of what's King Quality and reliability, because we've heard directly from these gaming court conglomerates out there in these leagues and the gaming managers who are responsible for a lot of the logistics and for the pcs of having to Spec what's in it. What's in them afterwards, check them, possibly replace, and you don't hear the word replace when you hear Samsung. All you hear from these gaming managers and from these leagues is our compliments of why they use Samsung, because of quality and reliability, because they can't afford and don't want to afford downtime opening up a system, replacing something, explaining why they came in a close second place as to a first place in a tournament because Samsung is in there and it is quality, quality, quality. Yeah, well, I mean you handle the B Two b aspects of this, and so I just I wonder if you could share any examples or use cases or or stores and acdotes that you've heard from, from customers that have had such an experience. Yeah, absolutely, without going into, you know, details and naming particular individuals names or the companies, but various, as I mentioned, I've heard numerous times that either the system integrator or the gaming the gaming league and like the managers again, who are responsible for that, have over time changed or or transitioned to Samsung or even more of Samsung, whether they were using it or not, because of the fact that they were having some issues with some other other brands or other components and by changing to Samsung or transitioning to Samsung or transitioning to a hundred percent Sam song, maybe they for whatever reason, in this system we're using brand...

...x and in that system using Samsung. Well, in that system with brand x, you know they saw something. You know, it went down, even if it's once, but over here, wherever Samsung was being used, it was going down zero. It was always up and running and always providing them the performance, of quality and again, reliability they needed. So we see it across all avenues. We even see it on the reviews from consumers through my other my other team members on the B Two C side. So from all aspects, from the end consumer at home playing games to the system integrators building the systems, to those leagues and gaming managers out there, everybody wants and needs Samsung. Again, it comes down to the quality. Well, so, shifting to the resellers and looking at, you know, the Ingram micro piece of this. You know, how does Ingram micro support resellers looking to offer Samsung gaming components? I mean, are there good, better, best tears available? Those types of programs that that help really deliver Samsung products. There absolutely is and we we still to this day use the sales and marketing one on one simplistic good, better best strategy from a product perspective on the roadmap to pricing, promotions and speed of performance and whether that's because the there's a bunch of different levels. There's the consumers who maybe someone is just starting out and wanted to dabble in gaming and have an entry level system and put some affordable parts in there. We have entry level parts. Then there's the more mainstream individual who's stepping up a little bit or graduated from the entry level, and we have mainstream parts, when I say mainstream from performance and pricing perspective, and then there's obviously the enthusiast or the top, top of the line performance and speed for those are system builders who are building systems for those competitive those competitive e sports leagues out there and those consumers out there who just go on line and just go to town gaming for true big time...

...bragging rights and want the best of the best. So yes, we have good, better, best. We try to do it in all of our interfaces and foreign factors, within our within our portfolio. We try to do it in Sata. We do it in nv me and we even attempt to do it in our portable external drives. So yes, across the board we service and support Ingram micro with all the entire portfolio. And they bring it in the inventory and then they go out there to their channel of customers and say here, we have a plethora of it's for you, whatever your budget or your project might bell. You know, as we do start to to wrap up our episode today, we always asked our guests the same final question, and that's where do you see technology going in the next year? Now, I know that's that's very, very broad, but within the space or something, something larger? What do you see? What is your crystal ball show you for technology in the next year? Okay, okay, for sure, for sure, but hang on, the crystal balls in the second draw down here. Let me get it out, let me Polish it. What I what I'd have? What I'd have to say is that my continued answer really is pushing the benchmark and the envelope on speed and performance. Well, but how are you going to do that? You're at you're at Gen four PC, I. E. Already, which is like seven thousand megabytes a second. What's next? Well, what's one plus four? Gen Five, P C i. e is next on the road map and that is coming. And the protocol for Gen five is pretty much exactly what gen four was to gen three. Jen Four was double Gen three, which was thirty five hundred megabytes a second, up to seven thousand, and Gen five is being inspect at roughly thirteen thousand megabytes a second for SSD. It just it bogbles my mind. It just really makes me go. Okay, we are still in an era of Jen four is now mature and everybody loves it and is blown away by the speed and performance and maybe you know, souping it up and try to push push it a little bit further and how far can you get it to go? And it's it's great for what we need seven thousand.

WE'RE gonna go up to thirteen. But that's where the industry is going. We're never satisfied with enough speeding performance in this tech industry. We're not right and factors are not, factories are not, certainly the gaming world and the leagues are not, and then the consumers are not. So Gen five is probably the one of the biggest and most exciting future coming. Uh specs or things in the next as you mentioned, in the next year or so. And what's the time frame for five? I don't know the exact it's the protocols already out there. So that's why I know some of the high level specs. It's a matter of when, when manufacturers are going to come out and launch their gen five. It's still a ways out there because gen four for the most part, just really came out in one for the most part. Here we are in two. I know it's a year already, but you know, it has to be out. Not has to they're typically out for a good one to three years before that. Next spects coming out. So three at some point gent we'll see gen five more more in the mainstream. Yeah. Well, for listeners who wanted to follow up or find out more about what we talked about today, how can they reach out? Okay, so s dot Com. That's what we refer to it here. Samsung DOT COM, our website and our D G team and our DOT COM division does an amazing job keeping our website up to date with our product portfolio, pricing and even more informative types of pages on our PDP pages, white papers, articles, write ups, Industry News and updates. So Samsung Dot Com and for those of you who you know kind of visit Ingram Micro Dot Com, I'm sure there's some similar types of pages out there on Ingram's site, but speaking more obviously to where I know the bread and butter on Samsung is a lot of information, a lot of great stuff and we keep it fresh, up to date and always moving things around on home pages and then secondary and third pages. So Samsung DOT COM, B two B and SSD section excellent. Well, Nicholas, I appreciate all of your time in your...

...insight. Thank you so much for joining me, shelby. It was a pleasure. Again, thank you. Thank you, Ingram Micro, on behalf of Samsung and my entire team and everyone out there. Samsung DOT COM SSD, stay well and talking again soon. Thank you, and thank you listeners for tuning in and subscribing to B two B tech talk with Ingram micro. If you like this episode or have a question, please join the discussion on twitter with the Hashtag B two B Tech Talk. Until next time, I'm Shelby Scare Hawk. You've been listening to B two B tech talk with Ingram micro. This episode was sponsored by Ingram Micro's imagine next B two B tech talk is a joint production with sweet fish media and Ingram micro. Ingram micro production handled by Laura Burton and Christine Fan. To not miss an episode, subscribe today on your favorite podcast platform.

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