B2B Tech Talk with Ingram Micro
B2B Tech Talk with Ingram Micro

Episode · 3 months ago

Why automation is on the rise & the function of application controllers w/ Donald Scott & Prabhakar Manickam


The demand for automation is rising. As technology and the cloud expand, so does the complexity. With complexity comes the need for sophisticated automation. 

To meet the expectations of companies and consumers alike, solutions like AppViewX and Ingram Micro must keep a pulse on the trends. 

Shelby Skrhak speaks with Donald Scott , Director, Emerging Business Group at Ingram Micro, and Prabhakar Manickam , Multi Cloud Application Delivery and Security at AppViewX, about: 

- The function of application controllers

- The rise of automation

- Upcoming trends in technology 

To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk 

Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify,Apple Podcasts, or Stitcher . Or, tune in on our website.

You are listening to beb tech talk with Ingram Micro, the place to learn about new technology and technological advances before they become mainstream. This podcast is sponsored by Ingram micros imagine next. It's not about the destination, it's about going someplace you never thought possible. Go to imagine next, Dot Ingram microcom to find out more. Let's get into it. Welcome to be tob tech talk with Ingram micro. I'm your host. I'll be Skryhawk. Our guest today, a proper card manicum. He's general manager of multicloud application delivery and security for at few X, and Don Scott, director of the emerging business group for Ingram Micro, Provo, car and dawn. Welcome to the show. Thank you show. Basically, we're here. Could be here now. I'll start with your proper card and do you mind if I call you PM. That's great. Please go fund it. Okay, excellent. So today we are talking about at Ux and n five and how they work together and an increasingly multi hybrid cloud world. So let's start broad then. So, pm, first just tell us about at x and your role. They're great. Thank you shall be again. Thanks for having me at X's and NEONK head quarter, priority equity backed company that has been in the business fun pub we haves now be Predomin okay work with the global find those and enterprises in the ads of application delivery and upplicated and security, and another thing that we do on the cyber security side is automation of Aki and certificates and keys. My role in the company is I am the general manager for our application delivery and security business and I've been in this company for about seventy eight years now and we work very closely with the fame networks and their entire product portfolio helping customers get the most out of their investments in fill. So you mentioned the applicatient delivery controller in the ATC plus as a load balancer kind of automation platform for for five. But for those that are undaware, and application delivery controller does what for a business? Application delivery controllers are essentially what sits between users like you and me when we try to log into a website and we're trying to use a web application, whether it is a unitedcom or a fivecom or APP xt Cam, before the users are able to access the application itself. That's it's on the web servers. Application delivery controllers it in the middle and they perform some key critical functionalities such as load balancing, security in in front the form of Abulcation, fire walls and ss a orchestration and several other features. and Fi was the world's largest manufacturer of application delivery controllers. So we're don't support their entire port for you helping that enterprise customers with all these application to every of security can. You'd mentioned, as far as you know, companies that use a few X and and five. I think in a previous call we talked about how of the fortune five hundred, you said like four hundred ninety or customers of five. Yes, from probably available information, I don't...

...want to misscode the other gods of the you know the statistics. That are another company, even though they are technology partner, but it is fair to say that the vast majority of the function five hundred, not even the global to thousand, use fives technology. That is correct? Yeah, yeah, that's important because I think especially in this space where we want to you know, companies want to make sure that you know that they are obviously keeping pace with with the market and if you are with kind of this majority leader, the market share leader. I think that's a little bit of a reassurance for maybe for those ID professionals that that are worrying about this, I guess, stability and up time with various comb net works and everything that goes into to a company's IT infrastructure. So, continuing this, this question of application delivery controllers, what is the need then for automation in an ADC? I mean, essentially, what does APP Vux do for five so ADC supplication delivery controllers are available in do farm factors. One is the hardware, another is a software out the virtual editions that you can spend in any of it Infracecttion, as club or cloud. Now for a second, for the purpose of this conversation, knowing that this be to be podcast, Tech Tock podcast as a very wide audience, if I was to simplify that for a few minutes to explain what ADC post does, you know, essentially the boxes which are application delivery controllers, art essentially what you will see in the data set, are with lights blinking on them, a rag stack and cable to perform the functionality that we talked about before. For you know, if you are to compare that to the regular devices that you and I use and data in life, like an iphone. You know, in an Iphone, when you buy the iphone you have to set it up, you are to configure your email her to put a some card in, and then when you start using it, you have to keep the device upon running by upgrading to the latest iovers version, making sure that APPS are updated properly. And then, if you have a family account, you know you have your kids requesting in the APP store what they want to buy and you have put some controls. Anything that more than twenty dollars. Mom has to prove before you can buy. So these things. You know she'll she'll be your call. Day Zero Day wants are abuse cases for your iphone. So these application delivery controllers also have day zero use cases, where you need to set them up before they can do their job, and then you need to maintain them, to keep them running healthy, to make sure they are secure, they running the latest phone where and then, more importantly, for the end users in our analogy, are kids or anybody else, you know that they're able to do what they need to do to get the most out of the application celeby controllers. These days, you know day one or even day end, when you're done using the device and you want to decommission it. They are relatively manual today in how enterprises use these applications. Are Application delivery controllers. The reason is multifaceted. You know, enterprises are a lot more complex than the B to see example that I picked. There is regulitary compliance requirements, there is processes and there is, you know, a lot of efficiency demands that make them do what they do. But what a DC plus does, Ma App you x's is that...

...essentially, automates and self services will over ninety to ninety five percent of everything a customer would be able to do with application delivery controllers. Now be questioned. The last point, you know, why do you need to do automation in today's world? You know, speed of delivery is everything. You know at applications that are running out of our IPHONES, for example. You know used to update once in three weeks, sometimes run some couple of months, three fourtys back. Today this those same applications either for patching a security vulnerability are for new feature releases. If you notice your phone, they will be updating three times a week. That's speed of delivery. Is humanly impossible to accomplish without automation. So those are some of the reasons why, you know, customers absolutely are looking to automate and that is the gap that you fill in the market will not make sense. And that's a good analogy to understand the difference between, you know, the box, I guess, the box itself and the application, the difference between the phone and the applications and those day one and day zero use cases. So Don let me bring you in and ask you what are the FA qus that Ingram micro, you know who works with vendors like a F X and and five, where are those questions they receive from businesses that are looking for load bounce or solution? I mean, are there, you know, for example, challenges in implementing an ADC? I guess, what are those things that that might be hurdles? Yes, shall we have you know? Well, we take a step back and first say that the faques that we get from our partners are generally around what pm just described. How do you simplify my life? How do you make my job easier in terms of how I deliver technology products to my inn customers? Yeah, and you know, in addition to that I need to be adding value. I need to be differentiating myself at the same time, which is exactly the reason why we chose a partner with a pux. They're taking the offering that five offering from our partners in transforming it and making it more efficient, more effective. They're simplifying it and there they're alleviating the burden some of the birden that a lot of the service providers experience prior to knowing about abx. So I don't know if that answers the question, but you know, in the end of the day, the questions we get most frequently are how do you make my life easier and how do you know help me bring more value to my inn customer? Why Aux versus other solutions? So the band? Well, you know, candidly, fux is very different from a lot of the other vendor partners that we work with. They're offering is very unique. It's really it's really built around five, and you know how to optimize AC's from five. So in that respect I don't think to have a lot of competition the market place. They're really bringing new value there. So that's why, yeah, absolutely. Well, pm I guess what would you add to that. As far as the common challenges that companies are facing, what are some of those, specific, I guess, challenges that they are that they're solving with ax and F five? Yeah, so, you know,...

Fi was a company that has been in business for welover twenty years pin knowledge and, as we spoke, they have a pretty good market share and they are very innovative company that we have grown to respect a lot. So they put out a lot of new technology. Is Not a new futures, not a new product release and and ongoing places. So when that happens, adoption of the more modern technologies from a five for customers, you know, requires them to be able to migrate, you know, their current infrastructure, call them legacy to a modern, you know, offering from a Fif. I've also made our quiessitions along the way, such as companies like engineerings and volt EIRA. So they are offering some broaduct. They also have other offerings outside of a DC's, you know that we have a limited integrations into, but even within a d support for you they are launching new technologies, you know, which is obviously the reason they are the market leaders. So essentially our customers are coming and telling us are five and joint appuous. Customers are coming and telling us. How can you simplify to dance point our ability to consume the more modern technology that I five was, you know, putting out because it isn't their best interest. For example, the more modern technologies are secure. I know, they are a lot better supported. You know, they have flexibility in terms of how you deploy, like virtual editions. If I was about launch a product called BIP next, you know, gives them unlimited amount of flexibility in how you to fly. But you still have your, you know what they call us Brown field infrastructure that you have to deal with from where you need to migrate your workloads into this new technology. So customers dance point are coming and telling us they zero. You know, how can you help exploit accelerated ability to consume more modern technology from our five and we get there. How can you extend, you know, what is a cloud like experience for our application deliver you know, developers, which is technically automation and self servicing us in a service catalogs. That a scenario. How can you extend that cloud like experience for our developers in US put them at where those applications are running. If it's running an Amazon, that's fine. If it's running and I huld, that's fine. If it is running on arm, on my arm, from data set to the center, that is running. But how can you enable modern application delivery? Practice is like develops the ACD agile. You know. That's what basically customers are coming and telling us. Essentially, we accelerate our fast track, the time to value within responds customers making five and we optimize the total cost of ownership of five by automating and self servicing a lot of what I five does. And last but not least, through that process we get them a lot better on a y and a happy if I have customer by Smore I file. So that's a bit of five. We get to benefit in the process by being an ecosystem partner, helping both the five and or joint customers. This is what I'm hearing then, is that, you know, it's helping partners help their customers get more modern applications, getting kind of their their digital transformation under way, because I imagine that this migration is sometimes a sticking pointer or something that that they maybe delay their transformation efforts because of you know these challenges just roll off the bad being able to move it from day zero is am I understanding that right? That is connection be. I mean, imagine going back to my iphone analogy. Imagine a scenario where you have old iphone that is, you...

...know, replaced. Our apple just launched a much more modern iphone. Right. You know you have back in the day. You know these days, you know Ios and what I mean, I. Cloude and whatnot. But let's just say you know you need to buy get it. All your phones, all your configurations, all your settings from the phone that you used to have, but you've already put your password into multiplilications and so many different things you got set up like, you know, apple pay and whatnot. You bought this new device. What if there is no automated migration path that also conforms to enterprise regulations and processes and controls? You know, then, to your point, yes, it's a manual effort. Remember those days when we used to back up the phone to your lab us. But in the process, after you finished upgrade, you find out where are these photos? Are they missing? You know, I have that anxiety and an enterprison aio. If I, as a technology itself, is a great technology, just like apple is, but the enterprise processes that customers have to go through for such upgrades are migrations. It's pretty complex and that's why we came to abstract them from the complexity. Again, going back to Don's point about making their life's easier. Oh Yeah, and you're right, if you know, the best technology is the technology that gets used. Yeah, and not not kind of put off for for tomorrow. That, you know, a lot of times staffs are our short staff. They are trying to do more with lesson and, especially if we're in this you know, great resignation and kind of talent war. That that we're seeing. The more automation that can happen, the better, right. That is truetional be. And one thing that we are observing is, you know, if you split the world into, you know, alogically earlier adapters, which will be the United States and western Europe, and fewer places now, you see a lot of other you know, market places adopting technology at a much faster you know, pays right, like if you go to like, for example, mobile banking, right, mobile payments, right. I mean countries like Africa, are countries in contents like Africa or even Asia. The adoption of those technologies are, you know, much more accelerated now. The challenge, though, is fi being a very advanced technology. You will find a lot of five certified engineers walking the planet and places like us, and Mr in Europe, you may not have just as many in other countries. So the benefit that we offer to the develop markets for a five is optimizing their cost and dealing with greater signation, things like that. And the benefit that we offer to the developing markets, if you will, from a technology at option perspective, is but you don't have the skill set, you know, for the pilots who can really fly the s if you can compare the affect technology to eighty through our nation. We are allowing them also to get the same digital transformation benefits that the develop markets care but by abstracting them from the dependence on the manual efforts in offer, which you need effects and engineers that you may not be able to find enough of. It's just very much on demand and they're all visie with what they were doing. So it's the same use case automation and self servicing and abstraction a complexity, but the business drivers and developing markets might be things like cost speed up delivery. In other markets it might be consuming a lot more effect technology without the obstacle of not being able to find the right folks to drive those yeah, absolutely, and pmka staying with this, with the concept of ADC's...

...and kind of what they do. So for those that have, you know, been in technology for a while, you know, they may be thinking that an ADC is, you know, is the load bouncer of old Geo of decades ago. I know, if I can digress for a second, you know I ran on my content for a national news stand publication and that load bouncer basically, if there was a big spike in traffic, you know, the the load bouncer would go on and you know we, as the The web editors, would would go hands off because the C Ms, you know, wouldn't be able to say the edits that we're making to those different servers. So fast forward to today. How have ADC's really evolve to be to provide a better level of control and automation? So these things are happening smartly and automatically. A good questions. I shall be so you know, we have a good friend and Ingram micro. I'm going to put a plug in for that because you know, your audience will get a lot more value out of the answers to that question. From this particular thing. I'm going to tell you. He did a podcast, I believe, with your team, on the seventeenth of May. It's called the ABC's of ADC's. I really ngrage our listeners to please take a look at that, don't you know? You know, take a listen to that. Rodney, I can come close to his expertise. You know, he did a great job of talking about evolution of adcs. That addresses a lot of what you're talking about. But do you know there an answer that I would give you? A shall be adcs of evolved right. ADS is themselves, particularly under the a five technology leadership, they've done an amazing job of our mating a lot of what happens in the load balancers. The part that is still unaddressed that you know happy excess fulfilling and unmet need is around the ecosystem, for example. The load balance at itself, you know, can't do anything in isolation. If you take a large bank and a complex you know, government customer right. They have, for example, controls in the form of its your service management like service nowber remedy for a change request for you to do any day zero, day one, changes in the Lord balancer needs to be recorded and then this system will then have to go to, for example, an ipads management system like an Info blox are bloke at, and then there is a publication firewalls, for which you might use an effect technology or something else. And last but not least, you know that could be approvals. That has to happen in this workflow chain. So while the s s have done a great job, you know, of becoming, you know, self friend, self, healing and what not, the work flows that enterprises need to confirm to to run the A S S for a day, Ero, day one, day to sort of use cases has become very complex and in the process, of course, you know today the teams are globally distribute it. If you know, if you take some of our largest customers, we have a particular customer that is based out of New York City that actually makes one million changes on their fives using appy x and an annual basis, because it normally a number of changes mark and that those number of changes should be comes from fourteenzero unique users that are distributed all over the world. Right. So if you think fourteen thousand and these are application team snow company has fourteen those working engineers.

Right. So these are application teams that runs tens of thousands of applications for this very large tank. And when they need to make a change, such as, as we spoke before, upgrade your banking application that's running on your phone, they need an infrastructure change to be done on five S, which is to disable and enable whip for those of that are technically in client right. So these tasks make up a million changes every year because they're doing continuous delivery. So they the load balance it isself is great, but that change for me to do disabled and enable whip has to have a service no ticket at times, sometimes has to go through an approval. So we bring that ormation to that team and that's where eddiecs, you know, require automation, you know, in a pretty unmet way today. Exactly. Yeah, it's they've evolved, they've gotten more complicated because they're able to do more things, but with that complication you need that level of automation to be able to take some of these what would I imagine be well, it would be a possible to do this manually correct. That is conrect. That is a true and and no enterprises are struggling with one problem globally. And this is not to do with that five or just to have five. You know, there are a lot of technologies out of which customers off and only get twenty, thirty percent out of it. A lot of features that are und us it is not different than your I have iphones. You might be using twenty other applications and getting a lot more. I might be using it only for phone calls and emails. Right, I might not be facetiming with it, I might not be using apple pay and not be using apple wallet. So we both pay the same amount of money into this phone, but you get a lot better. Or why? And we are here to get people like me, who are using it only for a phone calls and emails, to also get a lot more value out of it. So that's it. Also, the s is the point I become extremely powderful. The question is, how do you get customers to benefit from that and become digitally transfile using advanced technologies like a five, which ultimately becomes that. I've an you enable to growth, enable love for, you know, enterprises today, right, right. So, as we do start to wrap up this episode, we always ask our guests the same final question, and that's where do you see technology going in the Nextt Year? And now, Dawn, you are a veteran of the show and so I know I've asked you this several times, but I'll ask you to weigh in on you know, this particular subject matter we're talking about within view x five and what ADC's are doing in terms of accelerating their digital transformation journeys. So where do you see technology going and the next year? Within this done, I will basically tell you the same thing I've told you the last few times. Shall be in a different way, but you still my thunder a little bit earlier when you're talking to pm about the great resignation. You know it's really just a it's people finding new opportunities and inconvenient times sometimes for our service in riders. So you know, anything we can do to help simplify the deployment of technology, in the management of that technology to create a better overall experience, which is what I've been saying. All you know for a year now, is if we can improve customer experience, we can improve service provider experience, we can prove engineer experience. We're going...

...to stry to do that because that's where this where we need to focus, because with the constrain in the market for talent, you need to be on the army in leviate the burdens and a lot of these folks for feeling in reduced pernouts. So experience through army, that's yeah, that's that's really the name of the game. PM, how about you? Great, it's hard to follow Downe with answers like that, but I'll try. I see two trends that are imminent and that are already in play right now. She'll be that I think we'll play out for the forcible future, at least from where we sit on what we do from an application to the bond security perspective. One is the duty is in and it's been in for some time now. But if you want from two thousand and ten, fifteen, two and twenty two, you know what the world thought was going to be. A future that is made up of only public cloud is now concluded and it is going to be for the forceable future, a hybrid multi cloud world. So what that means from a trend perspective is what people talk was a one way street with what clothes moving from and Prem to public cloud has now proven to be a two way street where there's also repatriational work for cloud that is coming back from public loud. So the large enterprises are looking to migrate a lot of their workload for all the great reasons that public loud offers to the public loud. But then you have a large sport of companies that are born in the cloud, right, you know, your Asanas and your data dogs and your planteers and all these companies, snowflakes, you know, that are born on the cloud. So if you look at, you know, there is a great report by unders and how words, you know, and suddenly look at about their website, the talks about, you know, the paradox of, you know, the public cloud and why it is a trill into our problem. So these companies are born on the cloud shall be, you know, after they become mature products, you know, where they're not necessarily growing at three four hundred percent year over year, you know, like Netflix has today or any of those products that we used today. They you know, for them. The biggest cost of good solar cards, of cost of revenue, happens to be what they pay the public load nders. So we're looking to optimize cost and improve margins. They are bringing back work road from public cloud, that our mature workloads, into an Unprom our modern data center. So the public loud to private infrastructure being a two way street to me is a very interesting trend and we and companies like a five or right in the middle of that. So that's true number one. Turn number two is relatively sharp and quick. I see consumerization of B to B, and this is also been spoken for a long time, but are view Fourteenzero, you know, end users logging in and self servicing using appy wags and a large bank. To me is truly consumerization of B Tob, because you know, when I go to Amazon and when I go to Netflix, you know you don't have somebody you are calling right you go, there's a service catalog, you know what you do do with it and you fulfill your request and you move on near in your own terms. They enterprises are unfortunately far from that. So we see consumerization of B Tob. To dance point about in customer are consumer sort of experience is the second trend that we're watching closely and we hope to accelerate that for the rest of the world. Excellent. Well, a lot of great insight today, pm and Don Thank you so much you join me. Thank surely great talking to your Greatne and thank you, and thank you...

...listeners for tuning in and subscribing to be to be tech talk with and grow micro. If you'd like this episode or have a question, please join the discussion on twitter with the Hashtag be tob tech talk. Until next time, I'm shall be scarehawk. You've been listening to beb tech talk with Ingram micro. This episode was sponsored by Ingram Micros imagine next. Bb Tech Talk is a joint production with sweetfish media and ingrim micro. Ingram micro production handled by Laura Burton and Christine Fan. To not miss an episode, subscribe today on your favorite podcast platform.

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