B2B Tech Talk with Ingram Micro
B2B Tech Talk with Ingram Micro

Episode · 2 months ago

The Value of a Hybrid IT Strategy


Pre-pandemic, IT professionals defined user groups based on office location.

The pandemic has caused a shift in mindset. Now, IT professionals need to consider where their user groups live when deploying IT infrastructure and working to support it.

That has created the need for a whole new strategy.

Shelby Skrhak speaks with Mark Dehmlow , Senior Manager of Business Development at Panduit , about:

- Hybrid IT

- The shift from cloud first

- Data efficiency and data security

To learn more, contact Mark (mark.dehmlow@panduit.com ) or visit Solutions for an Efficient Data Center .

To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk

Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify , Apple Podcasts, or Stitcher . Or, tune in on our website. 

...you're listening to B to B tech talkwith ingram Micro, the place to learn about new technology and technologicaladvances before they become mainstream. This podcast is sponsored by Pandorainfrastructure for a connected world. Let's get into IT. Welcome to me to beTech Talk with ingram Micro. I'm your host Shelby skirt talk. My guest todayis marked hemlo senior manager of business development for Pandu. Itmarks so thrilled to have you here today. Thank you. Shall be great to bewith you. Well you know today we are talking about Hybrid I. T. With PanduIT but Mark, when when we say Hybrid I. T, what exactly are we talking about?Uh It seems like a simple question, doesn't it? You know, it's a greatstarting point because you know, I'm still seeing the use of hybrid I. T.And hybrid clouds anonymously and there are some differences, it's it's nuancedat best. But just to be clear for the audience, when we say hybrid cloud, youknow that's leveraging multiple cloud environments and organizations have anumber of motivations for doing that right. They may be looking for best inclass solution and leveraging multiple providers to get to that right mix,they may be able or they may be trying to get into a better position in termsof vendor management and negotiations and fun things like that and hybrid Itit certainly could have elements of that right. In fact Hybrid cloud couldbe a component of a hybrid IT strategy, but when we talk about Hybrid IT interms of an IT strategy, what we're referring to there is leveraginginfrastructure across not only cloud but also multi tenant data center orCoehlo environments as well as traditional on premise environments.And in doing that we're really looking...

...to optimize the whole of theinfrastructure across those environments to achieve our objectivesto drive certain business outcomes and really optimize the infrastructure asit were. Okay, so Hybrid cloud can be a part of a hybrid IT strategy but Hybridit isn't necessarily Well that's not it's confusing and Yeah exactly. Andwell look I mean not to get too hung up on IT, right? But when we say hybrid I.T. It's not it's not just hybrid cloud it could be just it could be cloud.Hybrid cloud but there's an added element of a Coehlo environment of ofan on premise environment and that's what that's what we're referring to.When we say Hybrid. Perfect. Well you know Hybrid it has changed a lot aboutinfrastructure. So basically I mean having this this solid foundationthat's that's reliable and consistent and can be remotely managed andmonitored really is just a game changer. So is this a elite strategy among I. T.Managers and those who manage these network infrastructure for theorganization? We're certainly seeing that. Right and in fact at Panda whatwe commissioned a study among I. T. Decision makers recently kind of mediumto large enterprise type accounts and what we found was that nearly 60% ofthe respondents to this study indicated that hybrid, it was their strategy ofchoice and where they were headed going forward and and that as opposed tobeing all on prem or being all in a cooler environment or being all in oncloud. And you know, I think cloud...

...first has been the predominant strategyover the last number of years. And now we're seeing that shift. I think Shelby,we're going to get into a couple of the reasons for that. But but we absolutelyare seeing hybrid it as the as the lead out among the lion's share oforganizations. Well, right. I mean for the past decade or so it's been allabout cloud first but coming from that era of cloud first, do you think, youknow, we have a better understanding around those applications that may notnecessarily be optimized for the cloud? Well, yeah, I mean experience tells usa lot, doesn't it? And and so the reason or you know, really one of theprimary reasons that this hybrid it approaches coming to the fore is thatas organizations took that cloud first strategy and really moved everythinginto the cloud. They did that because the cloud promised a number of thingsaround performance, reliability, cost benefit and some of those things workedout. And look it's not the same for for everyone right? There are someapplications that perhaps are suffering because they're very sensitive tolatency for example. And if the cloud provider, you've selected thoseresources aren't proximate to the users, we see that it falls falls a little bitshort for us. And then in other cases, if you're not of the right size orscale, you might not have seen the cost savings that you thought you would, youwould see. So you look at it after the fact and you recognize that hey, I havethe capability, I might have been able to do that better, faster, cheaper onmy, on my own. Right. And, and, and so we hear this term cloud repatriation,Right. And that's exactly what that's about it. We've thrown it all into thecloud and now organizations are just...

...taking a close look at it and saying,hey, this is working well, I think this might be better suited over here andI'm gonna pull this back in house things of that nature. And so, you know,I want to be clear, um, cloud is fantastic. And for a number oforganizations, a cloud first and cloud only strategy can work. And so what I'mtrying to convey in in in what we're talking about here is that a lot oforganizations are recognizing that if, if they've got the wherewithal and youknow, it is complicated to manage a hybrid IT strategy because of thedifferent environments. You've got a lot of moving pieces, but if you trulywant to optimize application performance and user experience andyour and your overall infrastructure costs this is the strategy that canthat can help you get there. Well going back just a little bit you mentionedthe study that had come out can you just quickly touch on on that studykind of what the general findings were and if it if it revolves around thisidea of hybrid I. T. Being the right strategy for your business. You knowit's interesting what we were what we set out to do is kind of gain a betterunderstanding of I. T. Decision makers understanding of edge computing andwhere they might employ it and how likely they were to employ it. Right.And so we were trying to get a better sense you know we have our own ideasand and thoughts there and so it was really a lead into that. Right andwithin hybrid it edges an element of a hybrid IT strategy right you'redeploying it infrastructure closer to where your users are in branch officelocations and manufacturing facilities and warehouses and so on and these areall edge applications and edge environments and so the hybrid ITquestion was asked in that in that...

...context where we wanted to understandare you a cloud first I. T. Strategy organization. Are you are you premiseon premise based or or or Coehlo and kind of that's where that's where weended up with with those insights. Excellent. Well so uh when we talkabout data security and data efficiency how do you cloud services allow thesetopics to to be looked at from a different perspective. Yeah, I actuallythink it's it's the experiences that we now have with cloud services that allowus to kind of put a different perspective on what data security anddata efficiency are all about. Right. And so in really those two elements dreverything from my perspective. Right? I mean we can describe them in greatdetail but at the end of the day, if we have applications that are sensitive tolatency and we want to optimize application performance and we want toenhance user experience is the way that we do that is by reducing latency inthe network. And if we have applications that reside in the cloudand we have a certain number of users that are are suffering because ofnetwork latency. Well, we can even consume cloud services in differentways to address that. Right? So so cloud can be deployed in a lot ofdifferent environments. In fact you can you can purchase cloud instance that'sdeployed on your site for example. And so it's not just about moving away fromthe cloud, but it's really about optimizing the infrastructure such thatwe we reduce that latency and then optimize performance so that's what thedata efficiency element is all about. And then data security, you know, wetend to think of um network security first and foremost and and that's acritical element certainly. So it's...

...about authentication and fire wallingand cybersecurity and a lot of these things but there's a physical securityelement as well. And the reason that that comes into play in a hybrid ITstrategy is because look we're no longer in that traditional centralizedon premise data center environment where we control everything about thatin terms of access to the building, access to to where the data centerresides, the lighting, the temperature, the humidity and the power and all ofthese things. And as we venture out into these non traditional ITenvironments associated with the hybrid IT strategy. Yeah. In some cases westill have all of those things in a cloud environment and a poloenvironment. We still have all of those but when we venture into the edge now,all of a sudden we might be deployed in a in an enterprise branch office, wemight be employed or deployed in a manufacturing facility and these areenvironments where we're not necessarily going to control, we don'thave the keys to the room anymore. Right. And so we've got to takephysical security to a different level. We have to think about it differently.We have to maybe leverage access control as a means to get into anenclosure for example, we might use cameras and other sensors to to monitordoor position and kind of the comings and goings with within thoseenvironments. So so there's there's not just the data security on the networkbut the physical security surrounding the infrastructure becomes an elementthat we need to consider and plan for design for and have the ability throughintelligent infrastructure to deploy and manage in in a way that's outsideof the traditional environment. Well I...

...mean you've already touched on this abit but when it comes to data efficiency or organizations evaluatingwhere they place their content and applications with regard to dataefficiency and whether that is I guess latency sensitive. Yeah I mean it's acentral tenant for sure. There are some other components as well. Right? Sothere's there's the efficiency and security that we've already talkedabout. You know, there are potentially other issues that come into play. So anexample might be regulatory or compliance regime. We see those infinancial services and health care and so in those instances we've got to carefor our infrastructure in a way that adheres to those to those complianceand regulatory the regulatory guidance that we need to follow. Datasovereignty is an issue that that that comes up that's related there. Right?So our ability to how we can transmit and store certain types of data andregulation around how we can do that. So those are a couple of other examplesof what might drive an organization to place content not just in the cloud butbe selective about other places that they're going to employ it. I'm curiouswhen we talk about hybrid I. T. And in all of these these leads strategies,has the pandemic created a fresh perspective around the topic? I'm notsure. Fresh perspective, it's the right word. A different perspective. Yeah,for sure. For sure. Yeah, I'm poking at you a little bit. So look, itabsolutely has number one. And the reason for that is prior to thepandemic. You know, some of us were fortunate enough to be able to workfrom home some of the time, not so much as as all the time as we are now a lotof us are. But if you're in an I. T.

Chair, you're an I. T. Manager, you'rean I. T. Decision maker of some sort you think about your user groups reallybased on their office location. Right? And now we have to shift that mindsetand and so it's not just about where our users are clustered but rather it'sthat they are distributed, they're everywhere, they're in theirneighborhoods, they're working from home. And so what that means from aninfrastructure perspective is is again we have we can't deploy our networkintelligence are compute in store in the offices that were in but rather wehave to find a way to distribute that even further and that's where cloudenvironments Coehlo environments, you know, it's interesting here, you know,I think something that's evolving a little bit is the service providernetwork. Right? So if you think about the legacy of the service providernetwork from back to the public switched telephone network and all thecentral offices and end offices that are in our neighborhoods, those becomereally interesting network assets in terms of reaching your user communitybecause again, I think pre pandemic, we didn't think of our, our employeesbased on where they lived. And so that's probably, I think that's wherethe greatest shift is happening in terms of how we deploy infrastructure,how we support it and the impact that the pandemic has had for us in thatregard. Well, so as we start to wrap up this episode today, we ask everybodythe same question to end our podcast. And that's where do you see technologygoing in the next year? I'll tie it back to our theme shall be for the day.I mean obviously I can go a lot of directions with that question and I'msure others have, but you know, just...

...just to kind of tie it back to the, tothe topic for the day, you know, look, there is a macro level shift that'shappening in networks today. And that shift is that we're moving from ahighly centralized to a much more distributed model and so that is amovement that's, that's kind of, that's been taking hold, I think the pandemicaccelerates it because of what we just talked about in terms of where ourusers reside and how we have to deploy network assets to be able to to supportthem. So, you know, that when I think about what's happening in the next year,I mean that all just accelerates that, that distributed network evolution. So5G is a part of that. Smart cities, smart buildings, edge deployment,they're all kind of a part of that evolution and I think that's that's abig activity for technology in the coming year. Now. Now what I will layeron top of that is you know, all these topics that we've been discussing interms of optimizing costs and and wanting better performance. And theseare questions that we've always asked about networks since networks, you know,we're around, we've we've always wanted kind of a better, faster, cheaperoutcome. Right. And we're still driving at that the technologies have evolvedsuch that that were much more adept at how to, you know, enable the smartdevices we all carry around and the multitude of devices in our offices inour home environment and so forth. But now what we're doing is we're askingall those questions and we're trying to figure that out, but we're saying, howcan we do it sustainably? That's an added layer that I've seen, really cometo the front of the discussion of, you...

...know, say over the last year, 18 monthswhere every organization wants to know how are we doing this in a sustainablemanner, from our supply chain to our manufacturing processes to, you know,our packaging designs to the materials we use. And so that shift in the, inthe network model from centralized to distributed all of those things wecontinue to do to optimize the networks that will accelerate here and then thatsustainability question will just be part of the mix. It's table stakes atthis point, and that's, that's relatively new, especially from a northamerican perspective, right? I mean, it wouldn't have been uncommon to hearthat previously from a customer in the media, but we're catching up in northAmerica with the rest of the world on that front, I think. Well, fantasticinsights today. Mark, thank you so much for joining me. Great to be here. Thankyou Shelby. If our listeners want to find out more, how can they reach out?Sure. So they can contact me directly. I can share, share my email, It's Markdot de melo at pandora dot com, but we have a hybrid IT landing page from thepan do it website, so it's pretty, it's pretty easy to navigate that if youjust go to Pandora dot com and look for hybrid IT. So there's more on these andrelated topics that should be interesting for you. Thank you.Excellent. Well listeners, thank you for tuning in and subscribing to be tobe tech talk with ingram micro. If you liked this episode or have a question,please join the discussion on twitter with a hashtag B two B tech talk untilnext time. I'm Shelby scar hawk. You've been listening to B to B Tech Talk withingram micro, hosted by Kerry roberts. This episode was sponsored by Panda WitB two B Tech Talk is a joint production with Sweet Fish Media and ingram Micro.To not miss an episode. Subscribe today on your favorite podcast platform.

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