B2B Tech Talk with Ingram Micro
B2B Tech Talk with Ingram Micro

Episode · 1 week ago

What’s new in Intel gaming?

ABOUT THIS EPISODE

Intel has been busy. Over the past few months, the company has launched a number of components across their gaming portfolio, and today, they have updates on what else is coming. 

Shelby Skrhak speaks with David Bradshaw , PC Products Distribution and Sales for Intel , about: 

- Intel’s product launches since Q4 2021

- K series versus non-K series

- Mobile gaming

- Intel ARC 

Email Ken Bruce or visit Intel for more information. 

To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk 

Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify , Apple Podcasts , or Stitcher . Or, tune in on our website.

You're listening to be tob tech talk with Ingram Micro, the place to learn about new technology and technological advances before they become mainstream. This podcast is sponsored by Ingram micros imagine next. It's not about the destination, it's about going someplace you never thought possible. Go to imagine next DOT Ingram microcom to find out more. Let's get into it. Welcome to me to be tech talk with Ingram micro. I'm your host, Shelby Scurehawk, and our guest today is David Bradshaw, PC products, distribution and sales for Intel. David, welcome back to the show. Thank you, shelby. Always glad to be here and thank you for having me again. Yeah, absolutely well, today we are talking about what's new with Intel Gaming, and there's there's a lot. So first, David, will you give us kind of a snapshot of Intel's gaming updates and launches since q two thousand and twenty one since we had you on last yes, you, and you're right. It's been a very busy time period as far as our gaming product activities concern and I think the reason you chose the queue for date there's because think last time we spoke we just launched our twelve gen case cues. Since that time we've launched the rest of our twelve gen stacks, all of our non K skews, all the way from from I three to nine and everything in between, right. So that's been exciting. We did that back at CS, which already feels like a long time ago, but great. In addition to that, we've also launched our twelve Gen v Pro skews for both desktop and for for Mobile. We've launched our twelve gym mobile skews, including the H skew, which we may talk about here in a minute, which is focus very squarely at the gaming space. And we've also launched our twelve gym mobile pan you series, as well as the the vpro versions of those. And we've even launched part...

...of our arc lineup, which is our discreet graphics part specifically for Mobile here in the last couple of weeks. And perhaps most famously, we'd recently also launched our nine hundred KS desktop CPU, which is the fastest gaming CPU on the planet today. So very pleased with with that part as a as a product that sits alongside the nine hundred case Ke and really giving the gaming enthusiast pc oner a fantastic experience. Yeah, well, I definitely want to get into those because that, you know, that's the thing I love about interviewing you as that you within this space. There is such buzz and you know. So it's interesting to see what you know, what the the general consensus, what the temperature is out there and what people are really curious about and excited about, you know, because either these are, you know, entusiasts are passionate about gaming and about content creation and and all those things that they need, you know, those those powerful Intel products, for so you mentioned the launch of Intel's twelve gen core Alder Lake and it's non K at desktop processor. So just, you know, taking a step back. So the K series is unlocked for, you know, the serious di wires, and then the non K series is is more mainstream, I guess, for everybody else. Is that a fair assessment? And then for Ingram micro partners, what's important or what's most important to understand about the non K processor? Yeah, it's a good question and I think the first part of your question, the answer is, is actually no. You know, the non K parts are equally used by games today. I think we often confuse case keew to mean games and if you're a Gamer you only buy a case Q. that's that's not true for everybody. You get all of the benefit in the nonk version of that same product, except for the overclocking, and in fact that...

...the non K part is considerably cheaper than the the K equivalent. And there's actually a another skew that sits between those two, which we call the F ques, or Kf Qus in this case. So that means one of our case cues that does not have the integrated graphics. So there's almost three levels, if you will, and you kind of descend in price as you as you go down from K to KF to non K, and I think as we look at the gaming market today, we see a very high number of users who sit quite happily using nonk versions. In fact, if you don't plan to overclock a system, then you know non k's great. You get you get all the benefit and goodness of everything that twelve gem brings to the table in terms of number of cares. You know performance and efficiency cause that we have in our product lineup today. You know the abilities to support DDR, five Pcie, five dot O and so on. It's all there in a non K version as well. But yeah, I think I think we get drawn into try as we try and size the gaming market and think, well, it's just case gears. Not, it's it's pretty much everything. You know, I seven core, I seven and above, both K and non K. and can you over clock Thenk, you can't know. Well, not not officially. You shouldn't. You shouldn't know. I mean those you actually lose the warranty on those parts if you do over clock and they're not design to do that. Yeah, so the K processors, these are basically there's a lot of skiws there that are for those serious gamers and and within desktops. But shifting to laptops, tell us about the truth gen mobile h skews. I mean, can you break down what that h series is versus some of the other mobile series that you mentioned? Yeah, sure, and it's an interesting shift. In the last year or two has been this kind of emergence of mobile gaming, you know, as opposed to desktop gaming, and h series CPUs were designed for that type of user specifically. So...

...these are forty five what CPUS. They again carry all the same benefits as the the new all the lake twelve gen desktop series today, so that if you think about the mobile CPU lineup today've you've got eight series, you've got p series and you series. Eight series is very much enthusiast forty five what parts. P series we call the performance thin and light, and those are twenty eight what parts and and then there's you series, which we call modern thin and light, which anything from nine to fifteen what CPUS and it they're very scalable depending on the segment you choose. And you know, many users out there today, particularly in the the corporate market, the enterprise market, are all about thin and light, right. The the thinner and light of the device the better, in which case are you series or even a p series is the is the perfect solution for them. But for the Gamer enthusiasts out there, then then we have these h series CPUS, and really you've got to think about it in terms of the speed and performance of the CPU versus battery life. So in the thin and light category, the other piece that's that's all important is long battery life, and think at the twenty four hours and beyond. So that's the reason that those CPUs were designed, that the lower wattage, power consumption. Eight series, we don't care so much about the battery life or low that that is important still and it's all about the the performance. So if you look at the age series products today, you know, I mentioned earlier the the launch of the one nine hundred HK is is actually the fastest mobile gaming CPU out there today. You know that CPU has fourteen cares. You know, six performance and eight efficiency. Cause and scales for h series all the way from a core I five to I seven to nine, depending on what your needs are. But a but a very, very capable part and we're very pleased with the reception in the marketplace...

...of those new age series CPUS for Mobile. Well. So you mentioned the the twelve nine hundred HK and it that it's been it's being called the most powerful mobile CPU. Can you speak to the larger picture of what that means for for Intel's Road Map? I mean, are we challenging the notion that serious gaming is only done on desktops? Yeah, I think I think that question probably pested us by back on even eleven Gen AG series. I think as you look at the manufacturers of these devices, whether it's the the socalled MNC's know, del Hplin Ovo, asuits and others, or whether you're talking about some of them. The more you know US centric device manufacturers that are focused on gaming out there, and all of them have very capable gaming devices today. In fact, you as we look at the the nine hundred eh a, we periodically release performance information, particularly as it as it concerns our competition, and in fact we did that with twelve nine hundred HK. We compared it with the another system, again aimed at gaming, using the AMD rising fifty nine hundred e x, and as we looked across the performance comparison, and that's AMD's best mobile part, by the way, for Gamers. As you looked across the performance comparison, we actually measured ourselves across twenty or so games. But you know, we saw you from an esports perspective, the performance on the Intel part was up to sixty six percent better, faster in terms of frame rate per second then the the equivalent amd system. So so again, this has been a primary focus for us. Not that we've taken an eye off the ball in terms of the desktop space, but certainly is that the demand for these mobile gaming systems continues to ramp. That's why...

...we're playing placing so much focused on it today. Yeah, absolutely, so a another buzzy topic. There is until arc. So why is this a game changer? Yeah, there is a ton of discussion out there today on on our can and just to set the background, you know, we've been releasing information slowly over the last year or so and we actually launched arc for mobile a few weeks ago. So this is a discrete graphics card for for Mobile and specifically the socalled three hundred series, which is the the lower end of the stack, if you will, the four hundred and five hundred series, which I aimed again more at the game of the age series CPU type device. Those will be made available later in in Qtwo, and then Ark for desktop, I think, which is the one most people have been focused on and interested in. So this is our discrete graphics for desktop. We currently have a sales embargo that shows a window of May fifteen, June thirty, so again kind of the back end of this quarter. So we're very excited about that and what is going to bring to the market. I think the graphics market has been a very interesting space over the last year with, you know, pricing and supply issues very much the order of the day. So I think most people are very excited to get their hands on an intel discrete graphics card. Well, so let's unpack it a little bit. So this is a drug disruptor because until hasn't been in this space before. Can you give us some of the background of the thought process behind moving this direction, with relation to competitors and also with relation to the supply chain issues that are going on? Yeah, sure, I think the biggest facts are involved here is the synergy to be had across the Intel Platform. So it makes all the sense in the world if you have an int I'll CPU that may...

...or may not have integrated graphics, which actually is a benefit, by the way, in a system that also has the ARC discrete graphics product on board. So we have a feature in arkfordsktop called Intel deep linked technology, which is actually able to harness the power of the Intel CPU and the GPU in this case, to really unleash new levels of performance and efficiency, you know, with this particular feature. So it is as you would imagine, as you as you pare these products together, there's some significant benefits to be had in terms of overall performance of the system and and what the system may be being used for and how it hands off between those performance and efficiency cares on the CPU, with some of the integrated graphics capability in that CPU, and also with with the GPU in terms of how different workloads are able to be managed. So, for example, if you're a game and you also stream, you know your capability to do that in the same system is enhanced greatly by being able to use the steep link technology. And so for clarifications. So I understand. So the GPU is is it basically is it shipping with with this GPU in or as at a separate piece? It's a separate component. Yes, so you would. In that case, you would you would buy the CPU, which includes integrated graphics, and then you would also buy the discrete graphics card as a separate component. And so I want to follow up on something that you said that you know, in the last year we're seeing the shift to to mobile gaming. Can you speak a little bit more about that? You know, what are those indicators that that you guys are seeing in terms of this shift and and what does it mean then for for intels? Feature? Yeah, I think you know, as the gaming habits of the end user change in my grate and so, for example, wasn't so much the case during the pandemic, right. But you know, if that user wants to pick up that device and go to somebody else's location and...

...they would game together, or if you want to remain mobile as you as you travel around in any shape or form, then the ability to have the twelve gen performance capability in a mobile devices is greatly enhanced. You can't do that so much if you've got a, you know, a huge desktop system under your desk, right, although that's a great device in itself. But but you're you're starting to see gamers use both devices, right, so that you know when they're at home, when they're when they're playing in a specific environment and that's fixed, then you know, desktop certainly the way to go. And as they move around they can they can enjoy the same type of gaming performance in that mobile device. And in terms of what it means for our road map, you know, eight series is very much here to stay, you know, and tell is all about developing these broad variety of products across the platform, whether it's CPU or GPU or whether it's, you know, connectivity devices like a Wi Fi and others, thunderbolt for example. All of these are there to stay and you know we have a great product rodmap going many years into the future that will only enhance the performance and capability of these types of device. And one more follow up to something you said. During the pandemic, and especially during the the early days the lockdown, did until see a dip in the mobile CPU sales? You know in this idea that well, you know, I'm not going anywhere, so I might, as you know, I should stick with my desktop instead of maybe entertaining more of the the mobile CPU. Now we didn't see a dip at all. In fact, quite the opposite. For Mobile we saw it take off. You know, it's more people were working from home. Their companies would supply additional or new laptops to to accommodate different usage models. And equally we saw the desktop product which, you know, overall, even our side of gaming...

...has been fairly flattened terms of growth over the last few years. That took off as a product type as well. For the same reason. Some companies would provide notebooks laptops for for their work from home users, and others would provide everything from a full on desktop to other types of work from home device like a knuck for example. So every category actually grew significantly during covid nineteen. Well, yeah, we've had you on before, so so you know. I my final question. Where do you see technology going in the next year? Yeah, no, it's it's an interesting question and you know parts of the Road Map. I can talk to us as I can't yet, but what I can tell you, and we're very excited about, is we've got wrapped to lake on the horizon already, right, so that will be the the follow on product to the twelve gen product. We're planning a launch for the case Keews, so a similar launch framework that we use with twelve Gen. so the case keews and the KS US would be available first. At the moment we're projecting somewhere in the early queue for time frame, and then for the non K version of that product, generation again will be launched and available at the very beginning of next year. So I think it's all eyes on wrap to lake at the moment in terms of what enhancements we can expect to see above and beyond already a very capable device and that we have in in twelve gen today. Next one. Well, David, if our listeners have more questions about what we talked about today, how can they reach out? Yeah, sure, I think most folks are already very familiar with the content we deliver on on the INTELCOM. We also have a ton of great content on our on our partner sites as well. So I think you know most of your customers would be IPAs today part of the Intel Partner Alliance program we've got great content out there on pretty much everything we've talked about today,...

...including the the new arc discrete graphics offering excellent. Well, David, it's a pleasure as always. Thank you so much for joining me. No, and again, thank you. Thank you for your time and thanks for everyone for taking you a moment to listening. Absolutely and thank you listeners for tuning in subscribing to be to be tech talk with Inger Micro. If you like this episode or have a question, please join the discussion on twitter with the Hashtag be tob tech talk. Until next time, I'm shallby scare hawk. You've been listening to be tob tech talk with anger micro. This episode was sponsored by Ingram Micros imagine next. Bb Tech Talk is a joint production with sweet fish media. And anger. Micro Ingram micro production handled by Laura Burton and Christine Fan. To not miss an episode, subscribe today on your favorite podcast platform.

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